We meet almost daily someone who wants a site for his firm and the reasons are usually:

• Was made a few years ago
• It's bad compared to competition
• Doesn`t like the look (anymore)
• Want to be modern, because others have more modern sites

With so many web design experts and firms, it should be easy to find a company that makes your site, right? Perhaps you believe that a major obstacle is the price. Our opinion is that this is not the obstacle.

For better or worse, if you want a site for your company you definitely find the financial resources to do it, as long as the asking price is reasonable.

The biggest obstacle for most entrepreneurs is the lack of clear, structured info to evaluate the work of those who pay to restore the site and then later postponed the reconstruction site. And therefore lose money daily ...

When you ask a web designer to make you a site or rebuild your existing website, you should know first how to evaluate the final result, based on objective criteria, to be sure that the final result is a website that can attract new customers.

Next, we show you a set of 20 essential elements to keep in mind (or ask web-designers (re)doing your website to keep in mind) to have the guarantee that your site will look good but will also turn your visitors in customers.

The 20 essential elements are divided into four categories: Accessibility, Brand, Navigation, Content!

ACCESSIBILITY

1. The loading time of the website must be reasonable

A website must load quickly. As soon as possible, because the patience of visitors is limited.

If your site is slow loading, you have a few options:

- give up large load images for your homepage
- resize images to be smaller but without losing quality (example: Tiny PNG )
- change hosting that you have for a more powerful hosting, allowing your pages load faster (if you need help to select the best based on your criteria, let us know)

2. Proper contrast text-background

The visitor must be able to quickly and easily read your site (black or grey text on white background is totally recommended). If you use grey text on orange background, or other tricks, you risk the visitor leave fast your page because he cannot the text. Really annoying.

The eyes are different and monitors alike, even if you see your monitor text very well I could not see well on my monitor and then... I went to another webpage.

3. Font size and spacing of letters

To be sure that you`re not wrong, use better higher letters than small. Because lowercase grows frustration when trying to read and you don`t want frustrated visitors that cannot read the writing on the site.

In addition, use the white spaces. Do not try to write text on entire wall, because nobody will be reading. Use paragraphs instead.

4. Flash Animations, minimal or (better) without

Avoid using animations on the site, even if the designer says it looks very cool and your competitors use the same flash technology. Remember, these animations upload useless pages and takes a long time to load, which lead us to the issue mentioned before.

5. Use "alt" correctly set for images

ALT (alternative) Tag is an alternative text describing an image on a website.
Google does not see images as we see, but looking behind them as ALT text can understand, and index quickly.

Therefore it is important to verify that your images have ALT tags set correctly. You just need to right-click on the image, push Inspect Element and you see the alt-tag description.


BRAND

The first question when someone arrives on your site is:

"Who are you?" It's important to find instant response, after which the following questions should also be asked: "What do you do?" And "Why should I trust you"

6. Company logo and your firm`s mission

Put the logo where people expect to find it, usually in the top left corner or in the centre (as modern design).

If your logo is elsewhere, the visitor is confused, not understanding what it is. Do not upset him, and put it there, even if creative designer insists a better look elsewhere.

Your firm`s mission must reply to "What do you do" in a concise short sentence. The visitor will be satisfied as soon understand what it is and so is Google that gives you an extra point in SEO for this.

7. The homepage is "digested" in 5 seconds

So much is the patience of visitors within a page at first entry. If accomplices page and doing very busy, he will not understand anything. Will just leave.

8. Information about your company and contact must be visible

"About us" webpage is not outdated. It's what visitors want to see. Give them one, do not skimp.
A mention here: about us not a place to boast that "self-praise does not smell to good" (unless aims to help visitors).

It's where you show visitors how you can help them. It makes sense to put reviews / awards / experience etc. here only to understand it's to their advantage to work with you.

9. Contact details for your visitors (potential clients)

Be sure to put your contact information in text format, not in a picture-format, so that anyone interested can see and index properly by Google.

NAVIGATION

This piece is very important for visitors who know what you do and want more from you, on your site

10. Navigation must to be easily identifiable

People expect a navigation bar. It should be easy to find, almost with closed eyes. If you have two, you have to be very clear to people what's the difference. If you have more, stop. It's time to give up a few.

11. Names for menus must to be clear

If you say "communicate online with our team", it is weird. It is unnecessarily pompous and seems forced.

Rather say "Contact"; it is clear, simple, specific and anyone can understand at first view what it is there.

12. Buttons and reasonable links

Psychologists say that we can process a maximum of 7 pieces of information simultaneously.

Similarly, if you have multiple menus, never exceed seven main menus.
If you need more than 7 main menu, it might be better to think prioritize them a little bit because it's almost impossible to find a visitor to the mood / time to go through all.

13. The company logo is linking to the home page

It seems obvious, but if a logo (placed in the upper left corner or centred, do not forget) it is not linking to the homepage visitors click on the logo continuously, without understanding why it is not opening the page.

The only place where it is recommended to NOT link the home page is the logo from landing-page types, with a clear purpose, you want visitors to do one action, usually to fill out a form or to press a button on the page to go to the next page.

14. Search button is easy to access

Not all sites require a search box. If your website is small or do not have much information, it does not have. But if you have a search box, make it visible. Usually it is put in the right corner of the page.

CONTENT

It says the cash is the king. Similarly, the content is the king in the online space. As can be easy to use, the content must be consistent, organized and easy to scan.

15. Use clear and descriptive Headings

Entire content shown must be organized according to importance: heading must be clear and to get points you have to use SEO necessary headings tags: h1, h2, etc. A page structure is depending on the importance of "h".

16. Important content is above the bottom of the screen (the fold)

It is also called "the fold" and is based bottom of the screen. It is very important that any content that explains what you do, who you are, which is critical for better understanding of your page's be above the fold, because a lot of people do not scroll down the page and you lose.

17. Use bold or strong text

On principle: if you try to pay attention to everything, does not call attention to anything. If all text is bold, no one understand what is important and what is not.


18. The main text is concise and explanatory

The basic rule for online texts: Write what you mean on and then erase half.
Because people scan; they will not be able to read everything you write, so keep the content to a minimum.


19. URLs make sense and are user friendly

There are many types of URL. Choose the type of URL that make sense, and can be read by visitors and search engines.

20. Titles of HTML pages explain what's page

Page titles are caught between tags < title > </ title > and must be descriptive, unique, not full of keywords.

The page title is what you see when someone finds your page on Google. And if it does not make sense what is written there, no one will visit your site.

Ready! These are the 20 essential elements that need to be considered when you consider (re)building your website.

Simple tools to find topics that attract targeted customers and are relevant for beginners. How many hours do you spend on researching keywords? Two up to ten, or even hundred. Ok, let`s say you found that magic keyword (at least you think this). Is it pretty enough to use it in your content? Keyword website checker phrase has hundreds of thousands of results.

We know business people trying to manage hundreds of keywords. And they felt like a little fish in a big ocean. With just a few clicks, that application gave a splendid keyword report. Even in a table for a better visualization. The only issue is these people have no idea which keyword is the best for use in their businesses.

Starting a new research and finding elements to ensure "this is my best keywords list", is on their fingers. Their time is limited; thus, how many keywords searches must be done to have the final list? Dynamic changes in users behaviours don`t let the list to be the same after one month. And perhaps the time spent is 2 weeks to build the keyword list (only). The rest of two weeks is to get real customers for your business.

And the search starts again. Yes, this could be a real headache and think that it never stops. Actually yes, this search for keywords is an ongoing job. The good thing is that you can hire the best affordable SEO expert to do this for you. Concentrate only on your business, not on your website.


Responsive | Mobile friendly site with keyword after research

Small script @media rules, starting with CSS2, made it possible to define style rules for different media types. You already know that people use multiple devices (desktop computers, tablets, smartphones, even televisions connected to the worldwide web. Expert programmers will set the style rules for all devices types. Customization is made quickly. Targeted customers will find you each time no matter what kind of device.

Alright, we are at that point when customers or potentials can see details about our business on different screens. But traffic must arrive from somewhere, right? There are numerous sources, indeed. Good examples are with the visitors coming from Google, Bing, and e-commerce search engines. Just to name a few. Elements such as keyword research, optimization, sitemap file, analytics features, search engine tracking and ranking are imperative. Ask us for details to implement these on your website.

Mentions on social media are part of building your brand credibility. And results from these networks are displayed on top search results. Just begin and continue to exist there. Have real impact with an engaging content! See social media marketing strategies for the beauty world. WP, Html, Php, Drupal, Joomla, E-comm Website is (could be) great, but it’s not a business.

• Get customers for your business
• Keyword research for your website
• Call your clients and ask "How can I make your day better?"

World Wide Web (WWW or simply Web) reached trillion pages (2016) since the first website was published (1991). People find accurate results during their online search? Why there are firsts 10 results with proper or improper pages? Google says they use over two hundred factors for displaying search results (in SERP).

Note: This guide contains very hard "on page" content. You need full concentration and coffee.

Web sites, with attention to conveying quality, unique text and design, will likely rank higher than web pages utilizing copied or obsolete content, connecting traps, or other transitory systems to falsely support importance. Doesn't matter if your product is brilliant in fact. Without descriptive content, perhaps people will not understand ever how to use it. The same, search engines want to see proper descriptions in order to show them to the searchers.

About SEO for WordPress, E-Commerce, HTML/CSS websites

Getting high web index rankings for your website or blog takes a lot of work. A really great deal of work. While we all know the advantages of SEO, the time to concentrate on both SEO and quality for products could be huge. What would you be able to do? You could enlist great SEO counselling firm like this SEO agency. However, in the event that you want to know more, this article is ideal for you.

From the very beginning, we want to be clear on this: we`re not saying that your site will end up into top ten Google's search results. We`re likewise not going to instruct you to stuff whatever number of key phrases into your post as could be allowed. You know better the fantastic content you should write to attract your audience.

Rather, we will say this: if you concentrate on these 5 key on-page SEO, you can enhance your search ranking. How would we know this? Since it worked for us in numerous Projects we have done. With many various niches and industries, you have to find your clear path. One thing is clear: the entire world need SEO-ed websites.

Here it is what you have to do or hire someone to do for you:

1. Do Keyword Research

You could attempt and think about sort of words are utilized by internet searchers. With the free Keyword Research tool accessible for people, you could hit the ball. In this list, we add the Google tool to research patterns and evolution in search queries. There are also plenty of premium key-phrase research instruments like moz.org.

Concentrate on low competition key phrases and you should earn specific visibility in search results. Try not to squander your time following exceedingly aggressive catchphrases with on location streamlining on the grounds that you won't have the capacity to grab them. Things being what they are, how would you know whether a keyword or key phrase is aggressive?

Take one of the expressions you found while leading keyword research, sort it into Google seek to utilize citations (ex. "effective on-page SEO"), and after that take a look at the number that shows up underneath the search box. On the off chance that the number is vast (more than 50000), we would stay away from it in light of the fact that it's very aggressive. In the event that it's smaller, we would concentrate on it on the grounds that it ought to be much less demanding to score a top positioning.

Note, in light of the fact that a keyword or expression isn't focused doesn't mean it won't send movement. Also, in the event that it doesn't send much activity, that doesn't make a difference either on the grounds that the movement it sends is exceptionally focused on. For instance, we once improved a post that hit the #1 position in Google and it offered our customer some assistance with making a £800 deal from 1st-visit to online shop.

2. Pick One Keyword | Key Phrase, And Write Your Content

While you need key phrase with reduced rivalry, you'll additionally need to have some inquiry movement (more noteworthy than zero). At this point, either compose a post that objectives that key phrase or backtrack through some of your more established articles and change them with a particular expression.

We are not saying that you ought to let that key-phrases manage what you expound on. Rather, you should discover an expression that identifies with your subject and you should create an accommodating article around it. Keep in mind, quality content matters. The higher the quality, the better chance to gather joins and rank in web search results.

For instance, in the event that you run an online journal about Beauty, and one of your scrutinized key phrases is "trendy make-up", then you might need to compose a blog entry about this and strongly related with.

3. Utilize Your Key-phrase In Your Post Title, Title Tag, Body

Yes, basic as that. Utilize the key phrase in the title of your post and in your labels. But it is not enough. Also, include this key phrase into the body of your article. You need to construct a dependable after, so don't run insanely with this. Rather, what we mean is, whether you need to rank for your key-phrase, you should use it.

Abstain from making monikers or attempting to be astute. At last, clear and brief wins. As a dependable guideline, attempt to incorporate your key phrase at an opportune time in your article or in an h2 tag. While this might have effects on your rankings, it will demonstrate your followers that they're reading the right bit of content.

4. Utilize Keyphrase In Meta Description

Utilizing key phrases as a part of your meta description, when individuals hunt on Google down a particular catchphrase, this search engine put in bold that key phrase in the indexed lists. Along these lines, while it may not offer you rank higher, it offers some assistance with willing to urge individuals to click on your indexed links.

5. Find Images Related to Your Key-phrase

Consider it. In the event that you are searching for data on Beauty when you visit sites, would it bode well to have a photo with cosmetics on it? Completely. Along these lines, when you distribute your articles, guarantee that you find related pictures and utilize your key phrase in the alt tag of your picture. This is profitable for two reasons: to begin with, it seeks motors see that you're attempting to show a complete content, and second, it's incredible for higher visibility.


There are, obviously, different variables that impact your ranking that we don't discuss here (such as Structured Data). Nonetheless, in the event that you need to concentrate on building your business and making incredible content, be attentive at these 5 on-page SEO elements without turning into a full-time work.

Hey, when you have some other fast indications you think people will find helpful, don't hesitate to write your observations in comments.