Recently mixed marketing made its way to the forefront of media marketing campaigns. It is a term related to a variety of marketing strategies. Mix of marketing merges traditional forms of proven media, including print and television ads, along with social media website marketing strategies.
Traditional Media Marketing
Probably most of us are more familiar with traditional media marketing. This often consists of a variety of media including tv or radio commercials, and printed advertisements in magazines. Even billboards and other street signs are included in traditional media marketing. Traditional media marketing strategies are acting strong in the promotional world. Just take a look at newspapers, malls, sport fields, main roadsides and you can see big advertisements.
Digital Media Marketing
Internet is the highway for digital media marketing. We talk here about one type of marketing strategy with banner ads, blogs and company websites. Benefit is one immense number of potential customers. Online users are able to view different slogans and companies ads.
Social Media Marketing
The new age of social media marketing is actually the blend of traditional media marketing with new digital media, but it provides two-way communication. Social media marketing strategies allow the potential customer to become interested by interacting with the company online. This is an effective tool as potential customer can communicate with the company, and leave reviews, comments about services and products they have used or would like to use.
Mix of Marketing
Mixed marketing is a happy combination of all three marketing categories. It takes traditional media marketing, and blended together with digital marketing while using the two-way communication opportunities of social media marketing. An effective marketing campaign never relies on one single advertisement like those found on radio, print and television advert. It provides unique and various ways to deliver a mix of messages all focused on the same products and services. Evolution of Internet brings marketing tools, being a solid place by generating greater income for companies.
