The opportunity presented by the mobile marketing industry is something that many people take for granted. If you are an Internet marketer, you may be unaware of the potential that is involved with marketing to individuals that have cell phones. "What do you mean by mobile marketing?", "What is mobile marketing and how does it work?",  "Why is mobile marketing important?",  "Is mobile marketing effective?", are questions to which you receive answers in this article and learn about the best things about Mobile Marketing.

What do you mean by mobile marketing?

There are literally millions of people around the world that use cellular phones on a regular basis. The popularity of smartphones makes this industry even more lucrative because you are able to direct people to websites. Once they arrive, if they have the capability to make a payment using their phone, you can actually generate a significant amount of sales in a short period of time.

In this article, we will reveal to you the best thing about mobile marketing in regard to making residual income for your business today.

What is mobile marketing and how does it work?

Mobile marketing is not new but many are unaware of its potential. It involves sending an message to people that have cell phones. This is something that requires gaining their permission first, or else this can cause complaints from the mobile phone user. When they visit your site, they will also be asked to enter in their mobile cellular number. Once they hit submit, this is in essence giving you permission to market to them on a regular basis if they aggree to receive messages from you.

Why is mobile marketing important?

If you want to succeed with mobile marketing, once you have their permission to send them messages, it is important that you do not jeopardize your relationship with these individuals. By gaining their trust, which begins with getting permission to send them messages, you can then begin to slowly acclimate them to receiving messages from you, many of which will actually be promoting products and services that you have to offer.

People that do not have their own products or services to sell usually are affiliate marketers. They will target individuals that are interested in certain hobbies, sending them coupons for specific merchandise that they can purchase online.

Is mobile marketing effective?

People that have smartphones have the ability to visit websites. Therefore, it is in your best interest to create mobile ready websites that are easily seen on a smartphone screen. You have to remember that this screen is very small. A mobile ready website will actually make it possible for people to see what you have to offer, and if they are ready, they can purchase whatever you have to offer by using their phone.

By making sure that you have each individuals permission to send them a message, this is one of the best ways to start earning money. With mobile marketing, you should be able to make a regular income by contacting people via messages, and marketing whatever products and services you have to offer on a regular basis.

Techniques to use efficiently the mobile browsing are developed with the purpose to adapt your website to users and their intent, having in mind your mobile marketing outcomes.

Fact: In recent years, we seen increasingly more users for mobile browsing

According to Google about 60% of US Internet traffic is carried on mobile terminals. What does this mean for online sales and how to effectively use this traffic?

Adapt your website to users and their intent

Honestly, I can not express how important is this matter. In SEO, all user searches are divided into two distinct categories: searches that show intent and searches that show information. Think about it: when you surf the Internet not always want something concrete. Sometimes you want to buy something or to get specific information, sometimes you just want to be informed because you are simply curious.

It is a great strategic mistake to treat all traffic to our site as equally

Does not it seem logical that if we try to offer informative search just how product information or help? Or if the search for intent to offer concrete solution or product?

If we treat both types of traffic identical chance it is great to have the wrong approach to client and either does not offer the desired information or to be too aggressive towards his expectations.

There are specific reasons Why your business did not deserve powerless virtual branding, no matter if we talk about mobile or desktop and other devices.

Searches from mobile searches are almost exclusively for information and not with intent

I do not know what it's like for you, but for me the mobile experience is not the best. ALWAYS I type the wrong key (however I try typing correctly, always happens to me I press another button), press accidentally ads or banners or buttons than the ones I want and never feel comfortable on a website, because I can see only a small part of it, no matter how well it's optimized for mobile.

I do not feel comfortable on the phone and as such delicate operations or complicated prefer to do them always on desktop or laptop, and sometimes on tablet.

I am convinced that there are people who are ok with mobile browsing, but the vast majority of their problems are the same as mine. For this reason I only use mobile to search for information, keep reading something and search for information about a topic of interest. But there never finish the process.

This is the main reason that traffic from mobile devices has a bad reputation among those who manage advertising campaigns: traffic is considered low quality and, in some respects, it seems. But is not so all the time.

Traffic seems to be weaker because users buy or register harder, because it is technically more difficult, because they are not in the right time. Fill out a form with contact information when navigating the lunch break or when you return home, it is somehow hard, right? Time and place are not right, but people are the same.

Techniques to leverage traffic from mobile devices

It assumes that all traffic from mobile devices is informative and does not imply intent. For this you need to:

• Do not ask for more contact information. Any form must be within 3 fields: email, phone, name. Nobody complex actions or make the difficult phone. Even if you would like your product, the time is not conducive.
• Do not give away products or services but just try to collect contacts. It is unlikely that the user to buy the product, but it's more likely to subscribe to an email list or download an introductory guide.
• Use remarketing campaign (ads that "follow" you everywhere), but displayed just on desktop. The user sees the product on mobile after seeing the advertisement only when it's in front of a computer where he feels more comfortable and likely to register / buy increases.
• If you promote with money dedicated pages (landing page), make separate pages for mobile and desktop. The message should be different, as well as approach.

Use Analytics to Understand mobile traffic growth.

The time and energy invested for mobile marketing must give you results! And we talk here about positive results of increasing the satisfaction of customers and a healthy growth for your business. Mobile marketing campaigns have been proven to spark a massive increase in profits. Provide your customers appropriate options!

Your website on mobile screens, smartphone and tablet: With the increasing number of users, these devices generate greater profits for your business.

Although the screen is much smaller than a monitor` screen or laptop, it should display messages with impact! Mobile marketing is done easier with an app and a mobile / responsive website.

Send us details about your business and we will create a responsive and mobile version for your website. Remember: higher impact of your marketing campaigns! Just think about restaurants, bars, clubs, offering loyalty rewards, discounts, happy-hour deals. It is easier if they notify their customers via their own app (made for Android devices and iOS, as well).

There are so many good written posts about the reasons why you should use seo, article marketing, banner advertising, emailing marketing, blog guest posting for your online business.

You really want to have an excellent increasing of your business? Probably you should use the mobile marketing as one way to go for your future promotional needs.

Mobile Marketing is the ability to market ads to people using mobile devices. For instance, when searching the web you may come across a website. At the bottom of the page it could be a banner ad. If you click the ad, this action it will take you to the landing page of the advertiser.

Why market to mobile users?

There are about seven million people worldwide, exactly 7,012,000,000. And, just look at that. There are more than 6,800,000,000 mobile phones in use in the all world! Wow! Six billion people have access to mobile device. Data from Wikipedia. 

One more fact about this immensity of the market and the potential benefits for your business. There are countries where the number of mobile phones is more than 100% bigger than the number of citizens! In US there are 327,577,529 mobile phones and 317,874,628 people living in this country; this means about 103.1 connections to 100 citizens. Mobile is used in any State: Alabama - Montgomery, Alaska - Juneau, Arizona - Phoenix, Arkansas - Little Rock, California - Sacramento, Colorado - Denver, Connecticut - Hartford, Delaware - Dover, Florida - Tallahassee, Georgia - Atlanta, Hawaii - Honolulu, Idaho - Boise, Illinois - Springfield, Indiana - Indianapolis, Iowa - Des Mones, Kansas - Topeka, Kentucky - Frankfort, Louisiana - Baton Rouge, Maine - Augusta, Maryland - Annapolis, Massatuches - Boston, Michigan - Lansing, Minnesota - St. Paul, Mississippi - Jackson, Missouri - Jefferson City, Montana - Helena, Nebraska - Lincoln, Nevada - Carson City, New Hampshire - Concord, New Jersey - Trenton, New Mexico - Santa Fe, New York - Albany, North Carolina - Raleigh, North Dakota - Bismarck, Ohio - Columbus, Oklahoma - Oklahoma City, Oregon - Salem, Pennsylvania - Harrisburg, Rhode Island - Providence, South Carolina - Columbia, South Dakota - Pierre, Tennessee - Nashville, Texas - Austin, Utah - Salt Lake City, Vermont - Montpelier, Virginia - Richmond, Washington - Olympia, West Virginia - Charleston, Wisconsin - Madison, Wyoming - Cheyenne, Washington, D.C. (formally the District of Columbia). 

In United Kingdom there are 75,750,000 mobile phones and 61,612,300 citizens. Well, this means 122.9 connections to one hundred citizens. Amazing! And in Germany, the 107,000,000 mobile phones and 81,882,342 people, this means about 130.1 connections to one hundred citizens.

Let`s take a look at Russia. There are 256,116,000 mobile phones and 142,905,200 citizens. This means 155.5 connections to 100 citizens. It is really insane! In Australia there are 30,200,000 mobile phones and 22,700,000 people; this means 133 connections to one hundred citizens.

What do you think? Do you have a good market to promote your business through Mobile Marketing? I think, YES! Gain right now a large market share. And think that people keep their mobile phones with them all of the time.

Mobile marketing enables businesses`s owners to communicate and engage with their target audience in an interactive and highly relevant manner. Be sure to target your audience! You can choose to only target men, in US, age 30 to 50. Upload your ad and these people are immediately made aware of what you have to offer, actually within seconds!

What devices are used for Mobile marketing?

This type of marketing is done on mobile or smart phones and wireless handheld devices. What are wireless handheld devices? Typically, you would think of tablets, iPads, netbooks. However, just keep in mind, the focus of mobile marketing is on the mobile phone and smart phone with Android, iOS, Windows os.

Budgets for mobile marketing campaigns are growing every year. Actually, recent surveys shows that the money spent on mobile marketing is going to double every year for the next few years.