About Log File Analysis

•     Server IP
•     Timestamp (date & time)
•     Method (GET / POST)
•     Request URI (URI stem + URI query)
•     HTTP status code
•     User-agent

•     How much crawl budget is being wasted and where
•     Accessibility errors during search engine crawl
•     Areas of crawl deficiency

Tracking Search Engines Actions

It detects content management systems, ecommerce platforms, web frameworks, server software, analytics tools and many more.

Search for a plumber and select a professional with a Google guaranteed badge. Use his service and hopefully he will solve the plumbing issues in your home. What's new? Like PayPal Protection for buyers, Google guarantee could pay your bill for unsatisfactory experience.

If you are unsatisfied by locksmith and plumbing jobs, you can submit a claim to Google. Available in several US areas, like San Francisco Bay area, San Diego, Sacramento, Stockton. Google says "If you are dissatisfied with work quality, we’ll cover claims up to the job invoice amount, with a lifetime cap of $2,000."

(Source:  https://support.google.com/ads/answer/7125526)

This is the form to be completed:




Search for information about plumbers in San Francisco on the Internet using the search engine Google for example, gives results with plumbers having Google guarantee badge on top positions.  Here is the screenshot with the search for plumber san francisco:




It seems Google AdWords Express home service ads can place your local business at the top of Google search pages for several home services. Google: "As a Home Service advertiser you’ll get a Google guaranteed badge, access to the Home Service app, premium promotion, and more." 

How are verified those professionals? As I see, only based on reviews. Still a mystery. Need more research about. You could apply and tell me in comments how it works.  


UPDATE: 

See GEOTARGETS and AdWords API Locations 2017-04-20

Direct answers to "why your business is not entitled to have powerless virtual branding". Brands are perceived differently no matter the verticals. We don`t know if there are areas without competition. The online market is bigger as days go by. Big giants, small businesses and anything in between, deserve a powerful virtual branding.

All elements (text, context, design) are visualized now and perceived as unique brand. You can control the first impact to users. What you cannot control immediately is the effect. You must see it and measure with analytic tools. Subsequently, act accordingly. You may think having a website is enough, clients will find you and and will pounce upon your products. Yes, it could happening. Still, to be safe, you should not pay attention to a few details?

Among elites, you have to be there, regardless of the possibility that your items have literally nothing at all to do with the virtual space. Our days, basically, everyone has an online presence and sometimes you do not realize the effect. If you have courage, ask your competitors.

Read these tips to avoid ineffective virtual branding

1. To start with, optimize your website (Mobile-friendly, SEO)

Many words were written about site-design and content, already. Each description for web design to-do`s starts with "great layout attractive for users", or similar. There are old websites and probably with an outdated code. It would be normal to be updated. Even for a few months old site, I would recommend an analysis. In fact, it would be good to keep in touch with a person or an agency with which to collaborate permanently.

I don`t think someone is still develop a site without mobile features in mind. It is not only for Google. It is also for people visiting your website. Mobile searches are done each second worldwide. And your site should be in SERP. All is easy with a mobile-friendly design. Improved tester for your site: https://search.google.com/search-console/mobile-friendly

2. Permanently seeking for sites to write about your website (Backlinks)

Present Yourself with Press Releases Optimized for:

• Sites in related industry and your business website could find common ground.
• Mentions about your brand and possible with a link back to your website, are effective for you.
• Be careful to have relevant content about your industry.
• Experienced editors know their stuff. If they found your business attractive, they will create a good story around your business.

Discover high positioning destinations inside your industry. Research well before presenting an official statement to be distributed. Find online spots to increase your brand online. The virtual space is ready to send millions of users to sites. Guess what. Niches are so divided. Concentrate on your category and niche.

Your Brand recognized online, helps you to hit top positions on search engines. There are a lot of strategies you could use, and this is one local SEO strategy to begin with:

1. Add details about your location on your website.
2. Create consistently content for your audience and make sure it highlights the location of your business.
3. Search for your listings permanently in search engines and local directories.
4. Make sure your site is mobile-friendly and easy to understand by search engines and customers alike.

Following these steps, search engines understand where is your business now and is worth to be on top positions for people`s online searches.

The world needs to know about your brand in the virtual environment. What have you done for your online branding? Write your comment below.

We are an open-mind team and our customers are our 1st priority. With so many requirements in this world, we have seen the good and the bad for multiple actions in online marketing. No matter the idea, your virtual need is related to your online presence. For the off-line plan, see other types of actions.

Online Marketing - This is what we do for you, only if you:

1. Focus on customers

You must know what customers want.

2. Follow a marketing plan online

Once we agree on steps, you follow exactly.

3. Want to build real connection audience

We help with marketing content, but for the right audience.

4. Are a supporter of proper SEO STRATEGY

Users and search engines are seeing your site in a good light.

5. Have an advertising budget

Without, you would be halfway. And possible loss of customers.

6. Want to send specific emails

Let us deliver a personal touch with emails campaigns emails.

7. Show interest to PR

Press Releases make noise around your offer.

With what YOU agree?

Leave your comments below or write us.

Exactly what I meant to say! Do not worry about your windows anymore :).

It is the demonstrative advertising that aims the conviction of client about the superiority of company brands versus competing brands. Using concrete arguments / rational, it becomes a very important stage of the competition, when the company's goal is to attract a selective request for a specific brand. Persuasive advertising is increasingly becoming a comparative advertising, online media channel allowing the best viewing argumentation and brand. Most commercials perform such functions, such as inducing or encouraging reorientation of consumer preferences to a particular brand (looking to increase demand); change the perception of buyers on product attributes; seek to persuade buyers to purchase the product immediately.

Search engine marketing (SEM) is successful if you use appropriate keywords and write persuasive ads.

About neuromarketing and consumer mind understanding (Q & A session)


The common general perception about neuromarketing forward is that this is the method by which man can penetrate marketing in the consumer mind finding out what it thinks or wants from its product. Neuromarketing is emerging around discussions on ethics of this practice and persuasive about its potential.


Q: Why should a customer choose a neuroscience methodology when the opportunity presents itself? What can we reveal better neuromarketing?

A: Honestly, there are many reasons to incorporate methods of neuroscience research in more traditional types, but also to replace some outdated research methodologies with some related to neuroscience. First, type neuro methods can more easily avoid the so-called answers of "social approval" - automatic reactions they measure less controlled and to a certain extent and unconscious. It represents a unique opportunity to discover the real attitudes of consumers, not just the views of the politically correct. Secondly, neuroscience allows us to understand the reactions that are difficult to put into words - such as eye movements, brain reactions and so on. As a result, we can better understand not only what is happening but also why this happens and what's causing consumer reaction. Third, related to neuroscience methods - especially the latest - respondents are more pleasing and this makes it more attractive and interesting interview. Fourth ... may list dozens of reasons, but the best thing is to try and see ...


Q: Can you give us some examples of the types of responses related to brand interaction with consumers that neuroscience may offer?

A: The methods related to neuroscience we can reveal hidden attitudes of consumers towards the brand compared to brands and our competitors. These results are sometimes amazing, especially when you find out, for example, the reason for choosing a brand has nothing to do with the preference for that brand or product, but the rejection hidden competitor, which has not surfaced by methods more traditional.

The various methods of neuroscience can offer several tips for more effective communication products and logos in magazines or on TV, improving packaging various products, or even recommendations for transforming the website brand into a more user-friendly.


Q: What kind of things do you hope / discover in the coming years due to the use of neuroscience approach?

A: This area of ​​research is changing very fast and highly dependent on the latest discoveries in science and neurobiology of cognitive psychology. So it's not easy to guess. In any case, we can be sure that in the next few years we will have access to better instruments, better measurement tools and methodologies less expensive. It is also expected that we will have access to complementary methods developed declarative methods, sample type, and the benchmarks and norms for different methods. These things make us more trustworthy studies, which can be interpreted with greater precision than today.


Q: What environment is considered more engaging and persuasive greatest potential? (Tv, radio, online, outdoor, etc.)

A: Probably most marketers and researchers expect online advertising to become the most engaging in the near future. However, TV is still seen as important, expensive and powerful medium with the greatest ability to attract and focus one's attention. New methods available to measure advertising on TV are always welcome, but we already have at least a few well-developed methods. Measuring the effects of outdoor site is still one of the biggest challenges of marketing research companies because an accurate measurement is very difficult in this case.


Q: In your opinion, what combination of visual elements in an advertisement would convince a consumer to buy the product?

A: Clearly, the question of how ads are developed is much more complicated than that and just impossible to reduce this issue. First - for hundreds of years, everyone was interested in advertising perceive as a communication process with many functions: informative, engagement, persuasion, etc. This requires setting in which to consider all of these functions. Each advertisement - no matter if it's on TV, in newspapers, online and on radio - should be well understood, a correct decoding of the main messages. Every advertisement should involve consumers and the emotionally - mostly in a positive style, though sometimes negative and engagement deserves consideration. Certainly, every advertisement should communicate relevant messages, credible but also contain branding. Methods such as eye-tracking website tell us how to compose layouts press or outdoors in terms of positioning logo, text and images and so on. We rely on knowledge about brain hemispheres and functional differences, and we can compose these materials more efficiently. EEG developed methods for measuring quality TV commercials can inspire us to reconstruct advertising - to change the order or sequence to delete something from one spot, for example.


Q: What are the limits neuromarketing?

A: Neuromarketing is a tool - very sophisticated and well-crafted, yet is not a miracle. There's no black box complete understanding of the mind of the consumer, no single method for a greater persuasion. Neuromarketing is often useless without declarative studies, and studies declarative without neuroscientific methods are also only partially useful. There is no way (yet) to learn all about what the consumer thinks; We can describe them thinking in terms of positive or negative emotions, engagement and meaning mentally but not thinking. In fact, there are several limitations to this method, but the good news is that those limitations are clearly identified.

In the course of recent years, mobile devices and users for them are at every step. Last time you`ve seen a person with a smartphone or tablet in hands, it was when? Surely you say "a few seconds ago" (unless you live in a wilderness area of several kilometres). OK. We believe you and the same is  happening in the populated areas of the entire world. Of course, users prefer different operating systems and they can choose an Android, Apple device / iOS, Windows and it is fundamental to guarantee your site gives these portable guests what they are searching for in a way that fits their gadget and necessities.

Nowadays, smartphones, tablets, other mobile devices, have features that allow users to search online ALL they want. Information arrangements are turning out to be more moderate which implies individuals will probably utilize their mobiles today more than just some time ago.

Upgrade your website (with SEO, with responsive version) as you upgrade your devices. It is one of the imperative parts of internet promoting and is something individuals frequently overlook when they consider their mobile exposure. Here are a couple of SEO procedures for portable devices to make your business a winner on the smaller screens. Details were shared by PAY WEBSITE, SEO and Marketing Solutions provider for businesses and individuals (services like web outline, applications, online networking, and site design improvement).

Desktop version and the mobile one

Sites should be enhanced for the client's cell phone, iPhone, tablet. For this, your website has to be adjusted according to constraints of the gadget and yet exploiting its interesting elements. Cell phones have a littler screen than PCs and the fully charged battery lasts less. Writing can be a troublesome assignment on a portion of the gadgets so you might need to consider this when outlining your mobile version of the website. Web crawlers will list an advanced mobile site on cell phones over those which are most certainly not, in order to give the client the best experience as well.

Benefit as much as possible from any mobile device

Mobile devices have particular features that are not accessible on personal computers, so it is imperative you utilize these to your advantage and give your visitors the most valuable experience. A few things you may consider incorporating into your mobile SEO procedures are the click-to-action buttons, discount coupons for mobile usage only, store locators, optimized forms for reviews and comments.

Proper structure of the site for mobile

When you comprehend what the client is searching for, you wind up in a superior position to characterize the motivation behind your mobile site and the content you have to incorporate.  SEO is not the same for mobile and the plan is totally different as for common website. Use sensible headings and begin every page with an attractive basic sentence. Tell individuals what you are about immediately. Utilize distinct keywords to pull in web crawlers and clients.

Source: TestMySiteWithGoogle

Responsive web designs mean to utilize the same content for PC and cell phones, yet is reconfigured utilizing CSSs. Mobile websites recognize the guest gadget and will divert a client to a portable enhanced rendition of the site on an alternate URL. Versatile web plan distinguishes the gadget and serves a portable enhanced website on the same URL.

UPDATE:

Better user-experience Fast and smooth video on Android

Don`t fear backlinks. They don't prompt penalties for your website. Such explanations is an advantageous approach to threaten individuals not to take part in third party referencing. To acquire great results in Google you require a considerable measure of reference endeavors. At the end, backlinks are transformed into quality.

Our backlinks specialists offer you one-path-backlink of premium quality, and in addition the capacity to figure your SEO costs. Utilize their administrations and other intriguing components on upkeep and change of your reference profile.

Here are the mix-ups you ought to evade in order to keep focused and be on top:

1. Automatic or manual site enlistment in web indexes

Web search tools consider the rise of many backlinks as an indication of control. Thus, web directories should be use carefully. In any case, big attention to categories and descriptions.

2. Manual or programmed posting on discussions, forums, social networks

This third party referencing strategy is obsolete. Use each of these sites for what they are meaning to be. Not only for your own backlinks strategy.

3. Dofollow online journals comments

On the off chance that you leave a couple remarks on various articles, nothing will happen. Authority of your site won't increase. Be that as it may, in the event that you leave many spam remarks, you can get penalised and your efforts are useless.

4. References in the footer  

On the off chance that you are a web-engineer giving web showcasing administrations, your clients frequently allude to you, and web crawlers consider such backlinks characteristic. Something else, the vast number of backlinks in the footer looks suspicious. On the off chance that connections in the footer are followed and have anchors with catchphrases, your website can get penalized actually.

5. Lack of significant outbound connections

Put interfaces that are open for indexing to definitive sources. Common third party referencing is a two-way road. Outbound links are necessary.

6. Excessive utilization of connections with optimized anchors

Too many backlinks with optimized anchors look like buildings in jungle. You know, we never see skyscrapers in the middle of the jungle.

7. The utilization of improper URLs

There are so many backlinks oportunities, that you are not even allow to use improper URLs.

8. Broken links to / in your website

Intermittently check site for broken connections, utilizing Link Checker software or a comparative instrument.

9. Try not to sit tight for a prompt result

In the event that you rush in building backlinks, it appears to be unnatural to Google and you may get into Google Sandbox, get punished and squander an excessive amount of time.

10. Too much economy on backlinks 

Try not to be hesitant to put cash in your site's prosperity. You will get your proficient result soon.

11. Failure to comprehend that the outcome won't come without a moment's delay

Try not to act in a surge - purchasing connects relentlessly and always. All experts say that is the best third party referencing procedure.

12. Absence of a well-thought vital arrangement

Take care of business with an arrangement and stick to it - vital arrangement keeps focused and get engaged.

13. To not have an investment budget for links

Put yourself in the shoes of a good editor and try to understand the amount of time he spent to increase his online authority. How much would you charge for links?

14. Lack of on-page optimization

Onpage enhancement is done with the expect to web crawlers to record the site. Your seo expert have to make all necessary onpage improvements.

15. To depend just on the quantity of connections

The quantity of acquired connections is insufficient to get the Top 10 rankings on Google. Utilize tools to find out the quantity of connections which you have to get in the Top 10 and try to get them. Without building the measure of backlinks, important to outrank your rivals, your ventures are simply futile and pointless.

16. Too little time to keep up backlinks live

In the event that your recently acquired connections stayed alive for under 3 months, be set up to not get enormous results. You won't see any outcomes since Google overlooks joins, which are more less than three months old.

17. Over-optimization with identical anchors content

Your backlink profile might be over-enhanced with identical anchor content match. You can check whether it is or not utilizing links checkers. In the event that your site has this error, you must act accordingly.

18. Low traffic on your site

On the off chance that new connections were fabricated, yet your site has low or no activity by any stretch of the imagination, you won't see any positive change on Google either. The connections can't show up from no place, so when Google watches too low movement on your site, yet numerous new backlinks showing up, it will consider them as unnatural. Make a point to build your traffic alongside the quantity of backlinks.

19. Unaware of variance for positioning

Google has built up its calculations so it is currently utilizing mental weight – when you get new backlinks, initial your rankings drop down, and just with some time they return and get higher than some time recently. Our customers, and additionally specialists at SEOMOZ and other SEO experts, saw this as well. So when your rankings begin to move (drop down, enhance, again drop down and again enhance, and so on), it implies that everything is going well. Simply adhere to your arranged external link establishment arrangement and, with some time, your circumstance will turn out to be more steady.

20. Changing your plan too often

Wait for results! Don`t just think that after a little time you will obtain fast results. This is not going to happen. Stick on your plan for a few months and monitor  results.

"As a manager of a team of 7 sales representatives, I hold training sessions regularly and almost every time I go out white hairs during these meetings. Not always argue when my team does not want to understand the rules, company procedures, how must act to achieve their sales goals. But often I feel like I let the nerves when I hear again and again the same problems but said in another form. So lift up my voice and it makes silence in the hall. At the moment, it seems that everything is clear to everyone. But in the coming days, I realize that there was nothing caught in everything we discussed.

What should I do, to make it not happen again?" We received two days ago from a sales manager within a multinational company.

The above looks familiar to you? Then we invite you to discover the recommendations in this article written from our sales manager experience for almost 7 years.

1. Learning does not occur when the "teacher" raise the tone and "learners" listen "in benches quietly with their hands behind their back."

And for this, it's enough to think about how you liked in school (high school, college, faculty) the subjects shown by a teacher who did not know to approach students. And how much you learned those subjects. And how hard you wanted to choose a career in the field. Nobody likes to hear someone yelling at people and, hence, among other negative consequences, lack of knowledge or skills transfer from the "master" the disciples.

2. Start the meeting ready for anything.

It might happening that the training will not last as you have proposed. You might hear in the course things that you would not ever occur. Might even at the outset, to confront well-documented accusations against you, to the customers, the company, other departments within the company.

Come prepared for anything and behave yourself at first as if you are a leaf in the wind, insecure and disoriented. Meanwhile analyse what is happening in the room, while encourage recalcitrant to shed quiver with complaints: who are all "revolutionaries", how much they are supported by others present, the arguments in question, as reasonable and realistic are their statements etc. Read "Why Robots Can't Hurt Salespeople"
if you want to see more arguments.

3. Encourage your sales representatives to say their complaints.

By far the most difficult and ineffective training sessions in which students are silent and seem - in reality are totally different mind in part - be present at what is happening. For a manager dedicated to his profession, feeling that talking alone is terrible in such moments.

Just as sales customer who does not object is rarely a customer to whom you sell, the same in meetings there are participants who silently ignore you and who do not care about you or your message.

Because you get involved only when you care. Otherwise, when you are no matter the subject, sit quietly on the sidelines with his arms crossed and wait for lunch to come ... :).

The simplest form of incentive are the questions asked in a tone warm, friendly:

"Before bringing into question the things we'd like to know, what are your grievances related to ...?"

"What you want to solve together today?"

Note, however, two categories of problems should be eliminated: those that can not be resolved by those in the room and those who do not have the gusset sleeve with any topic. Unless you want to wake up to the end of the session / day as discussed more and pathos to not reach any conclusion.

4. Smile much, from the very beginning.

Smiling helps you keep your cool. And you maintain a high level of confidence in yourself. Of course you should not smile at all, neither natural nor false or ironic when participants exhibit their problems.

But every time you catch a break in "shooting" of problems reported, smile more, smile wholeheartedly. There is always at least one solution. Just at the moment, it's hard to see.

5. Listen carefully and take notes.

Do not interrupt, do not ignore, do not treat lightly or with superiority a problem or a sales representative that does you a favour when he say what is on his mind. Often what is uttered by one of them is what others do not dare to say.

6. Clarify essential issues on the spot, not "postpone" for breaks or for moments after the end of the meeting.

In sales, it is a great mistake you start to dismantle an objection immediately after a hearing. Before anything, you have to clarify it and check how real it is.

Likewise, in the training sessions it is a great mistake to rush to answer the issues raised by participants before you understand them very, very, very good (yes, take time, but the alternative does not exist!) and before you provide the problems are real and not (sometimes intentionally) imagined.

Again, two categories of problems always have to be removed: those that can not be resolved by those in the room and those who do not have the gusset sleeve with any topic.

7. Demonstrates the viability of available solutions, do not confine to present the solutions.

This is by far the most difficult part. Because you need to find solutions to the problems exposed in place and then show them valid. Participants will see this and want to see someone able to solve what they can not; now you build in front of they as a most powerful authority trainer / teacher / instructor / manager.

We do not know what problems you are facing when you instruct your sales team, but these two always are on table (there are, of course, much more): "my clients have no patience to answer so many questions" and "all customers are looking for the lowest price possible, otherwise, they are not interested in anything ".

Well, every time in such situations you should propose some participants to do role plays in which you are the sales representative and they are their clients. And thus live, without theory, you prove that what they say does not stand and that there are practical solutions to their problems that seemed unsolvable to them.

Remeber: Yes, sales people (some of them) will remain in the company, will still go to customers, will have results, but will never excel if they do not believe in what they do and in the company they represent. They make the job mechanical,  reluctantly.

And beyond financial motivation, people (including sales representatives) must believe in what they are doing and join with all their being to what their company and products represent. And how could that happen if they hear frequently when they have a problem only answers like "You do not agree? We live in a free world!"...