About Log File Analysis

•     Server IP
•     Timestamp (date & time)
•     Method (GET / POST)
•     Request URI (URI stem + URI query)
•     HTTP status code
•     User-agent

•     How much crawl budget is being wasted and where
•     Accessibility errors during search engine crawl
•     Areas of crawl deficiency

Tracking Search Engines Actions

It detects content management systems, ecommerce platforms, web frameworks, server software, analytics tools and many more.

Search for a plumber and select a professional with a Google guaranteed badge. Use his service and hopefully he will solve the plumbing issues in your home. What's new? Like PayPal Protection for buyers, Google guarantee could pay your bill for unsatisfactory experience.

If you are unsatisfied by locksmith and plumbing jobs, you can submit a claim to Google. Available in several US areas, like San Francisco Bay area, San Diego, Sacramento, Stockton. Google says "If you are dissatisfied with work quality, we’ll cover claims up to the job invoice amount, with a lifetime cap of $2,000."

(Source:  https://support.google.com/ads/answer/7125526)

This is the form to be completed:




Search for information about plumbers in San Francisco on the Internet using the search engine Google for example, gives results with plumbers having Google guarantee badge on top positions.  Here is the screenshot with the search for plumber san francisco:




It seems Google AdWords Express home service ads can place your local business at the top of Google search pages for several home services. Google: "As a Home Service advertiser you’ll get a Google guaranteed badge, access to the Home Service app, premium promotion, and more." 

How are verified those professionals? As I see, only based on reviews. Still a mystery. Need more research about. You could apply and tell me in comments how it works.  


UPDATE: 

See GEOTARGETS and AdWords API Locations 2017-04-20

Direct answers to "why your business is not entitled to have powerless virtual branding". Brands are perceived differently no matter the verticals. We don`t know if there are areas without competition. The online market is bigger as days go by. Big giants, small businesses and anything in between, deserve a powerful virtual branding.

All elements (text, context, design) are visualized now and perceived as unique brand. You can control the first impact to users. What you cannot control immediately is the effect. You must see it and measure with analytic tools. Subsequently, act accordingly. You may think having a website is enough, clients will find you and and will pounce upon your products. Yes, it could happening. Still, to be safe, you should not pay attention to a few details?

Among elites, you have to be there, regardless of the possibility that your items have literally nothing at all to do with the virtual space. Our days, basically, everyone has an online presence and sometimes you do not realize the effect. If you have courage, ask your competitors.

Read these tips to avoid ineffective virtual branding

1. To start with, optimize your website (Mobile-friendly, SEO)

Many words were written about site-design and content, already. Each description for web design to-do`s starts with "great layout attractive for users", or similar. There are old websites and probably with an outdated code. It would be normal to be updated. Even for a few months old site, I would recommend an analysis. In fact, it would be good to keep in touch with a person or an agency with which to collaborate permanently.

I don`t think someone is still develop a site without mobile features in mind. It is not only for Google. It is also for people visiting your website. Mobile searches are done each second worldwide. And your site should be in SERP. All is easy with a mobile-friendly design. Improved tester for your site: https://search.google.com/search-console/mobile-friendly

2. Permanently seeking for sites to write about your website (Backlinks)

Present Yourself with Press Releases Optimized for:

• Sites in related industry and your business website could find common ground.
• Mentions about your brand and possible with a link back to your website, are effective for you.
• Be careful to have relevant content about your industry.
• Experienced editors know their stuff. If they found your business attractive, they will create a good story around your business.

Discover high positioning destinations inside your industry. Research well before presenting an official statement to be distributed. Find online spots to increase your brand online. The virtual space is ready to send millions of users to sites. Guess what. Niches are so divided. Concentrate on your category and niche.

Your Brand recognized online, helps you to hit top positions on search engines. There are a lot of strategies you could use, and this is one local SEO strategy to begin with:

1. Add details about your location on your website.
2. Create consistently content for your audience and make sure it highlights the location of your business.
3. Search for your listings permanently in search engines and local directories.
4. Make sure your site is mobile-friendly and easy to understand by search engines and customers alike.

Following these steps, search engines understand where is your business now and is worth to be on top positions for people`s online searches.

The world needs to know about your brand in the virtual environment. What have you done for your online branding? Write your comment below.