Direct answers to "why your business is not entitled to have powerless virtual branding". Brands are perceived differently no matter the verticals. We don`t know if there are areas without competition. The online market is bigger as days go by. Big giants, small businesses and anything in between, deserve a powerful virtual branding.

All elements (text, context, design) are visualized now and perceived as unique brand. You can control the first impact to users. What you cannot control immediately is the effect. You must see it and measure with analytic tools. Subsequently, act accordingly. You may think having a website is enough, clients will find you and and will pounce upon your products. Yes, it could happening. Still, to be safe, you should not pay attention to a few details?

Among elites, you have to be there, regardless of the possibility that your items have literally nothing at all to do with the virtual space. Our days, basically, everyone has an online presence and sometimes you do not realize the effect. If you have courage, ask your competitors.

Read these tips to avoid ineffective virtual branding

1. To start with, optimize your website (Mobile-friendly, SEO)

Many words were written about site-design and content, already. Each description for web design to-do`s starts with "great layout attractive for users", or similar. There are old websites and probably with an outdated code. It would be normal to be updated. Even for a few months old site, I would recommend an analysis. In fact, it would be good to keep in touch with a person or an agency with which to collaborate permanently.

I don`t think someone is still develop a site without mobile features in mind. It is not only for Google. It is also for people visiting your website. Mobile searches are done each second worldwide. And your site should be in SERP. All is easy with a mobile-friendly design. Improved tester for your site: https://search.google.com/search-console/mobile-friendly

2. Permanently seeking for sites to write about your website (Backlinks)

Present Yourself with Press Releases Optimized for:

• Sites in related industry and your business website could find common ground.
• Mentions about your brand and possible with a link back to your website, are effective for you.
• Be careful to have relevant content about your industry.
• Experienced editors know their stuff. If they found your business attractive, they will create a good story around your business.

Discover high positioning destinations inside your industry. Research well before presenting an official statement to be distributed. Find online spots to increase your brand online. The virtual space is ready to send millions of users to sites. Guess what. Niches are so divided. Concentrate on your category and niche.

Your Brand recognized online, helps you to hit top positions on search engines. There are a lot of strategies you could use, and this is one local SEO strategy to begin with:

1. Add details about your location on your website.
2. Create consistently content for your audience and make sure it highlights the location of your business.
3. Search for your listings permanently in search engines and local directories.
4. Make sure your site is mobile-friendly and easy to understand by search engines and customers alike.

Following these steps, search engines understand where is your business now and is worth to be on top positions for people`s online searches.

The world needs to know about your brand in the virtual environment. What have you done for your online branding? Write your comment below.

We are an open-mind team and our customers are our 1st priority. With so many requirements in this world, we have seen the good and the bad for multiple actions in online marketing. No matter the idea, your virtual need is related to your online presence. For the off-line plan, see other types of actions.

Online Marketing - This is what we do for you, only if you:

1. Focus on customers

You must know what customers want.

2. Follow a marketing plan online

Once we agree on steps, you follow exactly.

3. Want to build real connection audience

We help with marketing content, but for the right audience.

4. Are a supporter of proper SEO STRATEGY

Users and search engines are seeing your site in a good light.

5. Have an advertising budget

Without, you would be halfway. And possible loss of customers.

6. Want to send specific emails

Let us deliver a personal touch with emails campaigns emails.

7. Show interest to PR

Press Releases make noise around your offer.

With what YOU agree?

Leave your comments below or write us.

Exactly what I meant to say! Do not worry about your windows anymore :).

It is the demonstrative advertising that aims the conviction of client about the superiority of company brands versus competing brands. Using concrete arguments / rational, it becomes a very important stage of the competition, when the company's goal is to attract a selective request for a specific brand. Persuasive advertising is increasingly becoming a comparative advertising, online media channel allowing the best viewing argumentation and brand. Most commercials perform such functions, such as inducing or encouraging reorientation of consumer preferences to a particular brand (looking to increase demand); change the perception of buyers on product attributes; seek to persuade buyers to purchase the product immediately.

Search engine marketing (SEM) is successful if you use appropriate keywords and write persuasive ads.

About neuromarketing and consumer mind understanding (Q & A session)


The common general perception about neuromarketing forward is that this is the method by which man can penetrate marketing in the consumer mind finding out what it thinks or wants from its product. Neuromarketing is emerging around discussions on ethics of this practice and persuasive about its potential.


Q: Why should a customer choose a neuroscience methodology when the opportunity presents itself? What can we reveal better neuromarketing?

A: Honestly, there are many reasons to incorporate methods of neuroscience research in more traditional types, but also to replace some outdated research methodologies with some related to neuroscience. First, type neuro methods can more easily avoid the so-called answers of "social approval" - automatic reactions they measure less controlled and to a certain extent and unconscious. It represents a unique opportunity to discover the real attitudes of consumers, not just the views of the politically correct. Secondly, neuroscience allows us to understand the reactions that are difficult to put into words - such as eye movements, brain reactions and so on. As a result, we can better understand not only what is happening but also why this happens and what's causing consumer reaction. Third, related to neuroscience methods - especially the latest - respondents are more pleasing and this makes it more attractive and interesting interview. Fourth ... may list dozens of reasons, but the best thing is to try and see ...


Q: Can you give us some examples of the types of responses related to brand interaction with consumers that neuroscience may offer?

A: The methods related to neuroscience we can reveal hidden attitudes of consumers towards the brand compared to brands and our competitors. These results are sometimes amazing, especially when you find out, for example, the reason for choosing a brand has nothing to do with the preference for that brand or product, but the rejection hidden competitor, which has not surfaced by methods more traditional.

The various methods of neuroscience can offer several tips for more effective communication products and logos in magazines or on TV, improving packaging various products, or even recommendations for transforming the website brand into a more user-friendly.


Q: What kind of things do you hope / discover in the coming years due to the use of neuroscience approach?

A: This area of ​​research is changing very fast and highly dependent on the latest discoveries in science and neurobiology of cognitive psychology. So it's not easy to guess. In any case, we can be sure that in the next few years we will have access to better instruments, better measurement tools and methodologies less expensive. It is also expected that we will have access to complementary methods developed declarative methods, sample type, and the benchmarks and norms for different methods. These things make us more trustworthy studies, which can be interpreted with greater precision than today.


Q: What environment is considered more engaging and persuasive greatest potential? (Tv, radio, online, outdoor, etc.)

A: Probably most marketers and researchers expect online advertising to become the most engaging in the near future. However, TV is still seen as important, expensive and powerful medium with the greatest ability to attract and focus one's attention. New methods available to measure advertising on TV are always welcome, but we already have at least a few well-developed methods. Measuring the effects of outdoor site is still one of the biggest challenges of marketing research companies because an accurate measurement is very difficult in this case.


Q: In your opinion, what combination of visual elements in an advertisement would convince a consumer to buy the product?

A: Clearly, the question of how ads are developed is much more complicated than that and just impossible to reduce this issue. First - for hundreds of years, everyone was interested in advertising perceive as a communication process with many functions: informative, engagement, persuasion, etc. This requires setting in which to consider all of these functions. Each advertisement - no matter if it's on TV, in newspapers, online and on radio - should be well understood, a correct decoding of the main messages. Every advertisement should involve consumers and the emotionally - mostly in a positive style, though sometimes negative and engagement deserves consideration. Certainly, every advertisement should communicate relevant messages, credible but also contain branding. Methods such as eye-tracking website tell us how to compose layouts press or outdoors in terms of positioning logo, text and images and so on. We rely on knowledge about brain hemispheres and functional differences, and we can compose these materials more efficiently. EEG developed methods for measuring quality TV commercials can inspire us to reconstruct advertising - to change the order or sequence to delete something from one spot, for example.


Q: What are the limits neuromarketing?

A: Neuromarketing is a tool - very sophisticated and well-crafted, yet is not a miracle. There's no black box complete understanding of the mind of the consumer, no single method for a greater persuasion. Neuromarketing is often useless without declarative studies, and studies declarative without neuroscientific methods are also only partially useful. There is no way (yet) to learn all about what the consumer thinks; We can describe them thinking in terms of positive or negative emotions, engagement and meaning mentally but not thinking. In fact, there are several limitations to this method, but the good news is that those limitations are clearly identified.