Lately, especially after the pandemic, the number of online stores has increased enormously. Many stores in shopping malls have entered the online area - forced by lower sales in physical spaces. Not everyone succeeds or will survive. Why can some sell and some can't? ecommerce - online store Here are the main reasons for promotion that can make the difference between online stores - other than the price and quality of products. These are strictly differences related to promotion.

The main reasons why online stores do not sell 

The sale price is NOT the only reason why some sell and others do not. I would say that in over 50% of cases, the price is not even the main reason. 

Do the following experiment - get a product from a large online store and search for it on Google. Except for the own brand products, you can most likely find the rest a little cheaper. And yet the MAJORITY of those who enter that store oline mare, buy from there, and the rest hardly sell anything, even if they have lower prices. 

Why? ZERO long-term relationship development with potential customers. 

We are no longer in the stone age of online commerce. There are very few people who do not already have established sources for online shopping. Every buyer goes to the traditional supplier, which he has already gotten used to and knows is ok. If he doesn't know anything about you - what you're doing, why, what you're better at - he won't choose you over a provider he's already used to. Just a dry advertisement, which presents a product and a site that says nothing, will not convince the customer to buy from you. In other words, why would I risk not liking it when I can go safe with existing suppliers?

Possible solutions: 

•  Make a presentation video with you, your products, your business. Speak naturally, who you are, what you do, why, how you try to make this world better. And, most importantly - WHY buy from you and not from elsewhere. 
• Make videos or articles about the products you sell - not all of them; at the most important it is enough. Show why they are better than others. 
• Implement a longer-term branding campaign. Branding campaigns with small budgets can also be done - they are mainly based on remarketing. 

We can help you with a strategy for such a thing - we have a dedicated consulting service to establish a strategy - Ask us here.  

What would be another reason? 

ZERO authority and perceived expertise in that field 

Let's say you have to have surgery. Who do you turn to? 

1. to a doctor you know nothing about? 
2. to a well-known doctor, with dozens of published articles and scientific papers, plus appearances on TV and online? 

 Question: Which of the two will probably be more expensive? And would you pay the price difference? In health, the need for confidence is much higher than in the rest. 

Yes, but the concept applies to the general mode EVERYWHERE (with necessary differences). 

Here are two examples of good sellers: 

1. one was reviewing smart home product reviews 
2. another paid youtubers (gamers) to review the products he had (speakers) and promote them with his money. 

In both cases, the EXPERTISE was the one that sold. In case 1, it was directly the expertise of the owner. In case 2, it was the expertise and trust of the one who had the YT channel. 

Solution: 

Implement Content Marketing. 

You can do it yourself, you can hire an employee to do it, you can pay someone outside the company to do it. It matters less as long as it's quality.

 

What would be another reason? 

ZERO optimization pages for sale 

There are also cases where someone does not have a default provider for products / services. Very rarely, however, will someone buy the first offer or the first product that comes their way. In general, the higher the price, the more offers you ask for. 

On average (very general) when someone wants to buy a product, check about 4-6 competitors before making a decision. 

The more pages you say and the more information you give, the better the chance of them choosing you. 

Myth: Many customers feel that a page with a lot of information is confusing. "The customer wants something simple - click and you're done" 

Yes, he wants something simple IF HE DECIDED TO BUY FROM YOU. If he has not decided who to buy from, he wants information. He wants to see where to buy. I'll tell you for sure - the one with just one button will not be chosen. 

Solution: 

Optimizing a page, at least at the basic level, is a well-known way. It's not a mystery what to do.  

Why you should work with centers of influence in your activity? They are your best referrals!

There are many types of centers of influence. When we first think of center of influence, it is more than possible that the lawyers or attorneys and the accountants come to mind first. In most cases, because we complement each other`s services. 

centers of influence

Who can be a center of influence

Really a center of influence is anyone who, through their social or their professonal circles, can introduce us to our target market.

And they can do such whether it`s introductions or it`s word of mouth or referrals.

Why is a reciprocal benefit

So, the centers of influence, the importance of them, I feel it is actually twofold. One of them is that it makes our job a lot easier as far as prospecting because they are doing some of that for us. And the second reason is that we also surround ourselves with professionals and if our clients need their services, we have someone that we can trust to refer them to. And that is just an added value to our clients that we do business with.

The ones that you should chose to cultivate are the ones that aligne best with your target market. Maybe your target market is the family  market if you sell goods for children and parents. Or, if you create or/and sell digital goods, the market is so huge that you definitely should define specifically your target market. Or, if you work in the insurance field it is possible that your target is the family market, people interested in planning the financial future of their kids, people interested in retirement plans, people interested in estate, property insures.

If you just started your career or you are an experienced one, build through a networking group. Meet attorneys who practice family law, for example. They could be ideal for your maket. The relationship can continue and you reciprocate by giving each other referrals. You often could refer clients that are either putting in place a will, their power of attorney, or the need to update ne, or they are entering a new relationship and they need pre-nup and pre-cohabitation agreements. If they also do real estate law, it is an opportunity to refer to them and they reciprocate that way.

The same case could be with accountants. If you have the opportunity to build a relationship with them, there are great chances to build relatinships for years, even decades. Of course, maybe one accountant from social circles could reffer quite a bit of business at the beginning, but he could also be late in his carrer and he could decide to retire. He could sell his practice and the buyer could have other relationships in place, so the referrals from that one accountant actually could end. But the other one could continue. In any case, any business you can do it is a step to go forward. Other center of influence that you can find beneficial is a broker that deals with home and ca insurance needs.

Build relationships having in mind a long period of time, for years. If clients reach out to see whether you can refer them, you know that they will be taken care of if you refer them to your centers of influence.

Who are centers of influence?
- The traditional view: accountants and attorneys
- Anyone who can introduce us to their market and our target market

Centers of Influence VALUES

• Help with prospecting
• An added value for clients
• Reciprocal referrals
• Know they will take care of your clients

Do you have an Online Store for French and want to attract more customers? 

✔ Do you want to take your site to the top positions in Google?
✔ Want to learn how to do Copywriting to maximize sales?
✔ Do you want to increase the Conversion Rate and Payment Rate as much as possible?
✔ Want to know about Post Order Messages or Promotion Techniques?
Read on to find out details about HOW you can do this because if your answers are YES, then you've come to the right place!

Watch the VIDEO COURSE about Copywriting, SEO and Sales Optimization for Online Stores with three hours of Tips, Examples, Solutions and Models - with immediate practical application.

Dear online store owner (or future owner), Online sales have exploded in France (as in many other places, by the way) lately. And they will continue to grow for many years to come. It is faster, simpler and, more often, cheaper. SEO - Why not to take advantage of these growing trends? The French have made online purchases worth over 5.6 billion euros in 2020, 30% more than in 2019. How do you think it will be in 2021? But in 2022? Obviously, the answer is one: sales will increase even more, year to year.

Do you have an Online Store and want to attract more customers? It's not easy at all, the competition is high and you have to use all possible methods to face the competition. That's why you need the advice and expertise of people who know WHAT you need to do, HOW you need to do it and, especially, WHEN you need to do it. The video course on Copywriting, SEO and Sales Optimization for Online Stores was created with one purpose: to help you sell more! To achieve this, we show you step by step what you need to do, with models, examples and the practical realization of each step. 

Why a Video Course? Because it is easier to understand and apply if you see with your own eyes exactly how everything is done. 

• We start with SEO, keywords and their search, their integration in content 
• We reach the on page optimization and the optimization rule
• We go through Copywriting rules in a Landing Page or in a product page 
• We are talking about persuasion through Figures, Prices, Discounts or Promotions,- about Increasing the CTR and Reducing the Back Bounce rate, but also about Remarketing, Automation or Emailing, plus Post Order Messages, increasing the payment rate, upsale and branding. 

Search engines have super-intelligent algorithms. They are complicated in a remarkable way. What do search engines do? Connects users with the information they are looking for. 

There is an amazingly large amount of information on the Web and much is added every day worldwide. 

How search engines display search results

We all used search engines without thinking too much about what was going on behind the scenes. We see results obtained in a few milliseconds. Search engines do this by analyzing words and content on web pages. They place special emphasis on words that appear in certain locations on the webpage such as title, subtitles, image attributes, general content emphasis, outbound and inbound links, and so on.

Each search engine can offer users a very different experience. There are several aspects that can be considered. One is the location of the user looking for something.

There are major differences depending on the geographical location. For example, search engines that are in both English and German languages provide both English and German descriptions for search results. It is amazing to think about how different people around the world will see the same search results presented in different ways, depending on the geographical region in which they live.

Social signals and search results

Increasingly, search engines are also looking at social media signals that contribute to the overall authority of the site. It even happens that a social page of a business is shown above in the search results compared to the page of the respective business. If a site is linked to Twitter or is mentioned on LinkedIn or Pinterest, this is just another signal that provides intuitive search engine cues about what this site is trying to convey.

Social media signals also help with online discovery, as you've probably seen on many of your favorite sites that integrate social sharing buttons. For example, you've been invited to share a webpage you've found on Facebook or Twitter.

Some search engines give more importance to social signals than others. Or others pay special attention to certain social networks.

Relevance and search results

When a searcher writes what they are looking for in the search field, the search engine tries to match those signal words and words from the large number of web pages it has analyzed.

Provides a list of matches that are organized by what the particular search engine recognizes from the most relevant to the least relevant. This does not necessarily coincide with what the user considers most relevant.

However, the sites at the top of the results are the ones that the search engine has ranked according to a wide variety of criteria. It also takes into account how many other people actually found that page valuable by clicking on it.

The vast majority of people who search for something through a search engine do not pass the first page of search results. In fact, studies have shown that the top five to seven search results are the ones that get the most clicks.

What is the conclusion? More clicks means more pageviews, more page views, more revenue, and greater recognition of authority in any area where the site may be placed.

Getting a search result on the first page is an optimal target for anyone who wants to have the product, application or website in front of people who are interested in it. This process is much more complicated than the subject of this article.

Search engines always rank results according to a complex set of factors that work together to bring searchers results that are as relevant as possible to what they are looking for. However, this process is not perfect.

We all know that there are times when our search results are completely useless and we must continue to filter and optimize our search queries to find what we are looking for. More than that we don't know yet why in most countries of Europe the search results are not often updated with new links. Or the content of SERP is totally different in the UK - mostly with text, vs. in the US - mostly with images, video, and text.

There are niche search engines that find what others cannot

Search engines to find content you can't find elsewhere

Niche search engines are tools designed to jump deep into the hidden or invisible part of web pages, which is not easily accessible through general search queries. These search engines will find content that you will not be able to find with generalized web search.

The following search engines focus on a wide range of content areas, books, medical information, images, books, mathematical information, etc. to discover resources you never knew existed.

Mathematics and scientific search engines

Whether you need to solve a complicated math problem or look for scientific discussions about eclipses, the following search engines can help you find solutions to a wide variety of mathematical and scientific questions:

- Wolfram Alpha https://www.wolframalpha.com/ - model your queries more efficiently and get hyper-appropriate results.

- Medical search engines such as PubMed, WebMD - you can find answers to your medical questions, to get more information on various health topics or just to learn something new.

To be notorious on Youtube is not that hard. "To be or not to be?" is not a question for here. You should BE on Youtube. Create engaging videos. Attract more YouTube subscribers to grow your channel. See how-to.

Today, we have multiple options to present our videos on Youtube, Tiktok, Vimeo and so on. Youtube is still in the top best places to raise your brand online. Audience on YouTube is huge. Every day, millions of people come to YouTube to be informed, inspired, or just plain delighted.

YouTube Creators can upload content such as videos, live streams, shorts (new feature). They want to show their videos to as many people as possible. So they need subscribers for their channels. Watch high-quality videos and you see there a big number of views. Viewers can be subscribers, users, visitors. Grow your channel and earn more money.

Read on how to attract more engaged YouTube subscribers to follow for real your video content.

First of all, let's answer regular questions Youtubers content developers ask.

FAQs

Do I need lots of YouTube subscribers to make money?

YouTube partnership program is for you if you want to earn money. Your Youtube Channel should have at least 1000 subscribers and 4000 watch hours (within the past 12 months). This could be a good reason to invite more people to subscribe to your channel. See the video marketing post.

How can I have more YouTube subscribers?

Strongly related to this question is if is it legal to get YouTube subscribers?. The simple answer is yes. It is absolutely legal to acquire YouTube subscribers through YouTube growth services. You use promotional activities that can lead to a great number of people subscribing and following your channel. Thus, you will not be directly buying YouTube subscribers. You must follow ethical and organic means of promotion to get YouTube subscribers with any YouTube growth service.

Tips on how to grow

You need to take care of your channel and fill it. Read below how you can increase your YouTube channel and attract more people to your videos.

Make use of keywords

YouTube works mostly based on keywords and engagement. Like most other social media platforms. The first thing that YouTube will consider is the relevance of your keyword to two popular searches. It is important to start the action of engagement. Use various keyword tools available online to find the keyword that suits your video best. Include these keywords within the caption and description of any video that you're creating. Also, it is a good idea to insert particular recurring keywords within your bio as well. This will make your Youtube channel much more SEO friendly. Help people reach your channel more easily.

Make use of existing content

Do you have some old content? Did it not gain a lot of traction at the time? Maybe the content was too confusing or too easy. Keep in mind that it is not always necessary to build new content from scratch. There could be some remarkable actions in the old content. Not all videos are the same. However, some of your best videos can be created by using engaging, useful, valuable content that was already part of your previous videos. Search for great guides on optimizing your videos. One simple approach is to work on the visuals while keeping the content the same. More than that, you can add new backgrounds, amusing pieces, or snippets from your new videos to make the older video more fun.

Engage with your public

The Youtube platform values content that produces maximum engagement. Hence, live stream or upload content that stimulates discussions, comments, talks. Another good plan is to put a quiz or questionnaire section at the end of your video that people can answer in the comments. These are just some of the effective tactics that YouTubers use to create engagement. So, you can get a higher ranking on YouTube.

Use other social media channels too

People from one social media platform are often present on other platforms as well. This is so great! If you're not able to get the right size audience within YouTube, you can attract from other social media platforms. This means you can promote your YouTube content through posts on platforms like Facebook, Instagram, Twitter. Then you can ask your audience to subscribe to your YouTube channel.

Create amazing thumbnails

YouTube videos display thumbnails before a user opens them. A thumbnail is a major factor for your audience to choose whether or not to open your video. It is the first perception of what content you create. Therefore, you must create a great catchy thumbnail that matches the trends.

Here are some tips on how to create great thumbnails

First, use the right thumbnail size. YouTube says that any thumbnail image should be 1280 x 720 and the aspect ratio should be 16:9. Make sure your thumbnail is not too small. So you avoid a bad visual impression on your viewers. Use a high-quality pic. Always. Your great aesthetic sense should be in your video and in your thumbnail as well. A good plan is to include text headings within your video thumbnail also. Draw in more viewers with a clever thumbnail.

DON'T

• use bot-generated spam accounts to increase the number of subscribers
• hide facts related to suspicious accounts or activities
• admit rude comments and any misbehave

YouTube Growth Services

High retention of subscribers can be difficult, besides getting more and more subscribers. It is possible that the people who subscribe to your channel show strong interaction in the beginning. However, as you keep posting content, the number of subscribers and their engagement drop little by little or faster. The low retention can be the result of using a low-quality social media growth service. A reliable service is able to lead to long-term retention for subscribers and engagements.

When online visitors see that a Youtube account has been receiving consistent engagement across a number of videos, they are more likely to consider subscribing to that channel. More than this, YouTube itself recommends such accounts to people. Therefore, getting a great retention rate can be one of the most effective strategies to get a higher ranking within YouTube.

Features of a YouTube Growth Service

• Quality subscribers from real YouTube accounts
• Campaigns for people interested in your video category
• The service doesn`t use any spam method

Always remember that real subscribers will interact with your content, subscribe to your channel, share your videos, and engage in other forms of interaction. Therefore, all of these enhance the ranking of your Youtube profile. In the end, you will be featured on people's suggestions organically.

• Great customer support that values user experience
• Provides answers to new and experienced users
• Global exposure and also supplying experiences to the intended targeted audience
• Has a worldwide network of influencers on YouTube
• Service delivery based on Youtube guidelines

YouTube is currently full of fierce competition. Thus, it is critical to stay ahead of other influencers working in your niche. An amazing growth service enables you to get a head start, increasing the size of subscribers and engagement with your content. Therefore, you are placed organically higher within YouTube's algorithm.

Additional benefits of a growth service contain promotions of your content through organic means, getting better recognition on a regional and global level. Generally, growth service companies work with a worldwide audience and you can enjoy the advantages of their network.

Are there any sites that we recommend?

Any growth service website must deliver amazing user experiences, security and privacy, active involvement. Really, it is not possible to oblige the users to behave in a way or another, nor to engage. Growth-service companies cannot force users to interact with your content. But definitely, you can if you create engaging content. This is extremely important if you would like to build a genuine YouTube channel.

Pay attention to the following things:

Organic advertising

Firstly, the growth service's team analyzes your content for organic advertising campaigns. After, the team do market research on the kind of target audience that fits you. The next step is to create a market strategy to promote your Youtube content. This is a natural and ethical way to work on YouTube campaigns.

User experience

The user experience is a great feature of genuine media growth services.

Clear pricing

The pricing plans are clear for their campaigns.

Privacy

You are offered absolute confidentiality.

Security

The growth service is secure and places great value on the security of clients.

Encryption

The conversion of data into a code exists to prevent unauthorized access.

Important

! Never give passwords or login details!

Are there unreliable Youtube growth sites?

Such sites are easy to spot because they are extremely dishonest and not transparent about what they do. They keep the process hidden and reveal very few steps they are taking to promote your Youtube channel.

In most cases, they do not have experts in the crew. Instead of hiring trained professionals, they usually hire newbies who are only in it for the money and are learning on the job at your expense.

They fail to provide timely delivery based on the agreement with you after the market research and analysis. Most likely they have not even done such market research.

They have terrible client support and inefficient client service. These poor quality companies give you the audience blindly and they do not reach your target audience actually.

We have not used but we have done some research to some extent on several growth service sites. We present them here as examples but we do not vouch for them. Do your personal research and use them at your own risk. Several sites where you can buy Youtube subscribers are Socialpros.io, Viralyft, GetViral.io, SocialPackages.net, Followerpackages, Viewsexpert, and so on. It is possible that some sites have the same admin.

Conclusions

YouTube is a very popular platform, has millions of visitors daily, lots of video uploads per minute, which is why it can be quite hard to get noticed. You will start to see some growth in time if you follow the provided tips and customize them based on your needs and desired audience. Being a popular Youtuber, video content creator, video promotor, whatever you want to name it, demands hard but smart work. All the best for your video creations with and on YouTube!

Datareportal.com - Digital 2021 reports present how the world uses the internet, mobile, social media, and ecommerce. You can see information for entire world and for each country and territories. Total population is 7.83 billion, unique mobile users 5.22 billion, internet users 4.66 billion, active social media users 4.20 billion (*internet users numbers no include data sourced from social media platforms) in Jan 2021.

What are the predictions in 2021

More clients will use digital channels to find products and services. Pandemic is still here and the ability to adapt very fast to consumer needs is a competitive advantage for businesses in 2021.

"People are getting comfortable with humanising their digital communications during lockdowns."

Let's see the numbers in Europe and decide where to address to people with our products and services by digital.

How many people are in Europe

Western Europe 196 millions
Northern Europe 106 millions
Eastern Europe 293 millions
Southern Europe 152 millions

Internet users vs. total population by region

Western Europe 93%
Northern Europe 96%
Eastern Europe 82%
Southern Europe 86%

What is interesting, The World Bank present GDP Per Capita, reported on a Purchasing Power Parity (PPP) basis in international dollars:

- Ireland $88,241
- Switzerland $70,989
- Denmark $60,178
- Netherlands $59,554
- Austria $58,946
- Germany $56,278
- Sweden $55,820
- Belgium $54,905
- France $49,435
- U.K. $48,698
- Italy $44,248
- Spain $42,195
- Portugal $36,639
- Poland $34,431
- Romania $32,297
- Russia $29,181
- Turkey $28,134

Daily time spent using the Internet (internet users aged 16 to 64, each day on any device) in hours and minutes

Almost 8 hours/day

Turkey 7:57
Russia 7:52
Romania 7:26
Portugal 7:20

Almost 7 hours/day

Poland 6:44
Ireland 6:30
U.K. 6:26
Italy 6:22
Sweden 6:15
Spain 6:11

Almost 6 hours/day

Austria 5:46
Switzerland 5:40
France 5:37
Belgium 5:28
Netherlands 5:28
Germany 5:26
Denmark 5:16

Via mobiles, the internet users with the same criteria
Turkey 4:04
Romania 3:44
Russia 3:29
Portugal 3:07
Italy 2:58
Poland 2:57
Ireland 2:56
Spain 2:48
Sweden 2:45
U.K. 2:44
Netherlands 2:25
Austria 2:24
Switzerland 2:22
France 2:17
Germany 2:14
Belgium 2:05
Denmark 2:03

In Europe, the fastest mobile internet connection speeds are in Norway 105.79 MBPS and Netherlands 100.98 MBPS (based on top 10 from entire world).

Average download speeds of fixed internet connections are as follows in descending order: Romania 190.60 MBPS, Switzerland 188.88 MBPS, Denmark 185.36 MBPS, Hungary 183.29, France 178.87 MBPS (based on top 10 from entire world).

The top 3 reasons why global internet users aged 16 to 64 use the internet are finding information 63%, staying in touch with friends and family 56.3%, keeping up to date with news and events 55.6%, while meeting new people 29.9% is the latest place.

Search queries what was trending in 2020

U.K.
Coronavirus
How to make a face mask?
https://trends.google.com/trends/yis/2020/GB/

AUSTRIA
Coronavirus
Wirecard
Wie viele Einwohner hat Österreich?
https://trends.google.com/trends/yis/2020/AT/

GERMANY
Coronavirus
Wann öffnen die Schulen wieder?
Warum wurden Kelloggs Cornflakes erfunden?
Wo ist der Orkan jetzt?
https://trends.google.com/trends/yis/2020/DE/

BELGIUM
Comment faire un masque en tissu / coudre un masque
Wat is een lockdown
coronavirus
https://trends.google.com/trends/yis/2020/BE/

SWITZERLAND
Coronavirus Schweiz
Wie viele Corona Fälle in der Schweiz?
Was ist Kurzarbeit?
Desinfektionsmittel selber machen
https://trends.google.com/trends/yis/2020/CH/

NETHERLANDS
Coronavirus
Wat is een lockdown?
Waarom zijn cornflakes uitgevonden?
Hoe maak je een mondkapje?
Corona persconferentie
https://trends.google.com/trends/yis/2020/NL/

DENMARK
Håndsprit
Coronavirus
Hvor mange er smittet med corona i Danmark?
https://trends.google.com/trends/yis/2020/DK/

NORWAY
Koronavirus
Hva er pandemi
Hvordan smitter coronaviruset
https://trends.google.com/trends/yis/2020/NO/

SWEDEN
Hur många har dött av corona i Sverige?
Coronavirus
Vad betyder simp?
Varför firar vi Sveriges nationaldag?
https://trends.google.com/trends/yis/2020/SE/

FINLAND
Koronavirus
Miten koronavirus tarttuu
https://trends.google.com/trends/yis/2020/FI/

ESTONIA
Terviseamet
https://trends.google.com/trends/yis/2020/EE/

LATVIA
Rīgas svētki 2020
Koronavīruss
https://trends.google.com/trends/yis/2020/LV/

LITHUANIA
Koronavirusas
Kaip deklaruoti pajamas?
https://trends.google.com/trends/yis/2020/LT/

BELARUS
Коронавирус
Маски медицинские
https://trends.google.com/trends/yis/2020/BY/

UKRAINE
Коронавирус
Покупка Маска медицинская
что такое пандемия?
как сшить маску?
https://trends.google.com/trends/yis/2020/UA/

RUSSIA
Коронавирус
«Что такое...?»/«Что значит...?» Пандемия
Антисептик
Как? Сажать картошку
Путешествия по России («Что посмотреть в...?») Сочи
https://trends.google.com/trends/yis/2020/RU/

POLAND
Koronawirus
Jak zrobić płyn antybakteryjny
Jak uszyć maseczkę
https://trends.google.com/trends/yis/2020/PL/

ROMANIA
Google Classroom
Ce este coronavirus
Cum se poartă masca
Când începe școala
https://trends.google.com/trends/yis/2020/RO/

BULGARIA
коронавирус съвети
https://trends.google.com/trends/yis/2020/BG/

GREECE
eclass
Black Friday
Κορωνοϊός
Φαρμακείο κοντά μου
Πού έγινε σεισμός
Πότε ανοίγουν τα σχολεία
https://trends.google.com/trends/yis/2020/GR/

TURKEY
Aramalar
EBA
HES Kodu Nasıl Alınır
Ekmek
https://trends.google.com/trends/yis/2020/TR/

CROATIA
Koronavirus
Aplikacija ePropusnice
Potres
Kako napraviti kvasac
https://trends.google.com/trends/yis/2020/HR/

SERBIA
Google Classroom
Koronavirus
https://trends.google.com/trends/yis/2020/RS/

HUNGARY
Koronavírus
Google Classroom
https://trends.google.com/trends/yis/2020/HU/

SLOVAKIA
Edupage
Ako ušiť rúško
Kedy sa otvoria školy
https://trends.google.com/trends/yis/2020/SK/

SLOVENIA
Koronavirus
https://trends.google.com/trends/yis/2020/SI/

CZECHIA
Koronavirus
Jak vyrobit roušku
https://trends.google.com/trends/yis/2020/CZ/

ITALY
Coronavirus
Coltivare Pomodori
Come fare...? Pane in casa
Cosa significa...? Pandemia
Fai-da-te (a casa) Pollaio
Fai-da-te (per la persona) Amuchina
Perché votare si al referendum
Vicino a me... Panifici
https://trends.google.com/trends/yis/2020/IT/

FRANCE
Coronavirus
Ma classe à la maison
Tondeuse cheveux
Définition procrastination
Comment faire un masque ?
https://trends.google.com/trends/yis/2020/FR/

SPAIN
coronavirus
Classroom
cómo hacer una mascarilla de tela
por qué se llama coronavirus
cuándo es el Black Friday
https://trends.google.com/trends/yis/2020/ES/

PORTUGAL
Coronavírus Portugal
Como fazer pão?
O que é layoff?
https://trends.google.com/trends/yis/2020/PT/

IRELAND
How to make a face mask
https://trends.google.com/trends/yis/2020/IE/

Related to percentage of people using voice search and voice commands, it seems Turkey 49.3% only is in top ten worldwide.

The most worried Europeans about how companies use their personal data are Portuguese (1st place), Spanish (2nd place), French (5th place), Austrian (8th place), British (9th place), Polish (10th place) people in top ten from entire world.

Social media networks

The top three reasons why people use social media are to stay up-to-date with news and current events, find funny or entertaining content, fill up spare time. On the last place is to promote or support charitable causes. Hootsuite’s perspectives from Social Trends 2021: use social to rejuvenate the online customer experience with discovery, connection, and fun; marketers should diversify how they reach the digital newcommers and to not focus on ageism and stereotypes; smart companies sit back, listen, and then find creative ways of fitting into the social conversation instead of trying to lead it; bold brands start in the boardroom, not the front lines of social. Strong CMOs will use intelligence gathered by social teams to help the organization adapt to new buyer beliefs while balancing the twin demands of building a better business and a better world. Source: Social Media Trends 2021 (hootsuite.com)

If your target is Turkey, maybe you should know that Istanbul is ranked in top ten cities with 11 millions active Facebook users.Check on Facebook`s self-service advertising tools for each region you are interested in. You will find out also number of times each month that Facebook users click on FB Ads in each country:

• 23 Denmark
• 22 Romania
• 21 Italy
• 19 Ireland, Netherlands, Portugal, Sweden, U.K.
• 18 Belgium, Poland
• 16 Austria
• 14 France, Germany, Spain, Switzeland, Turkey
• 10 WORLDWIDE
• 9 Russia

If you are eager to know the most popular Facebook pages in Europe, these are in this order

FB Page	Followers/Likes
Facebook App	211/210 millions
Samsung	161/161 millions
Cristiano Ronaldo	148/126 millions
Real Madrid C.F.	110/111 millions
Mr. Bean	105/87 millions
FC Barcelona	103/103 millions
5-Minute Crafts	101/66 millions
YouTube	99/87 millions
La Liga	74/71 millions
Manchester United	73/73 millions
UEFA Champions League	73/70 millions
Jason Statham	72/52 millions
Harry Potter	70/71 millions
Adele	64/62 millions

Instagram reach with the largest advertising audiences, in Europe (millions):

• Russia 56
• Turkey 46
• U.K. 31
• Germany 26
• Italy 25
• France 24
• Spain 21

List with the most-followed Instagram accounts in Europe includes Cristiano Ronaldo (Portugal), UEFA Champions League (Europe), David Beckham (United Kingdom), Dua Lipa (United Kingdom), Emma Watson (United Kingdom).

Youtube as well has audiences with numbers such as 99 millions in Russia, 66 m in Germany, 53 millions in the U.K., 50 millions in Turkey, 49 millions in France, 39 millions m in Italy, 37 millions in Spain. Adult audience reach rate on Youtube in Europe (rounded numbers):

• Netherlands 92%
• Denmark 90%
• Sweden 90%
• Switzerland 87%
• Ireland, Austria, Spain 85%
• France, U.K. 84%
• Germany, Belgium 82%
• Russia 74%
• Poland 73%
• Portugal 71%
• Italy 67%
• Turkey 65%
• Romania 64%

LinkedIn reach audiences in Europe

• U.K. 30 millions
• France 21 millions
• Italy 15 millions
• Spain 14 millions
• Germany 12 millions
• Turkey 9,8 millions
• Netherlands 9,1 millions

Twitter audiences in Europe, the largest ones:

• U.K. 16,4 millions
• Turkey 13,6 millions
• France 8 millions
• Spain 7,5 millions
• Germany 5,8 millions

Pinterest reach rankings in Europe:

• Germany 17,5 millions
• France 12,2 millions
• U.K. 10,7 millions
• Italy 8 millions
• Spain 7,1 millions
• Netherlands 5,3 millions
• Poland 3,3 millions
• Belgium 2,9 millions
• Switzerland , Austria, Sweden 1,7 millions
• Greece, Portugal 1,6 millions
• Hungary, Romania 1,3 millions
• Czechia, Denmark 1,1 millions

Whatsapp has 1,21 billion users around the world, Tiktok 689 millions, Telegram 500 millions, Reddit 430 millions, Quora 300 millions.

Mobile connectivity

Mobile connectivity via mobile phones is the highest in the entire world (above 89%) compared to other mobile devices.
Mobile connections vs. total populations, with the number of mobile connections in European countries compared to total population:

• Russia 156,7%
• Portugal 155,1%
• Denmark 151,4%
• Austria 145%
• Sweden 141,6%
• Poland 139,5%
• Romania 135,6%
• Germany 134,7%
• Italy 128,6%
• Switzerland 120%
• Spain 116,2%
• France 102,8%
• WORLDWIDE 102,4%
• U.K. 99,4%
• Netherlands 99,2%
• Ireland 94,6%
• Belgium 93,1%
• Turkey 90,8%

The highest levels of mobile connectivity are in Finland and Montenegro (in Europe). Broadband connections (3G, 4G and 5G mobile connections) vs. total mobile connections in Europe:

• Switzerland 99,6%
• Austria 97,7%
• Denmark 97,5%
• U.K. 96,8%
• Sweden 96,1%
• France 94,6%
• Portugal 93,8%
• Netherlands 93%
• Belgium 92,5%
• Ireland 90%
• Spain, Germany 89,8%
• Turkey 88,4%
• Poland 86,4%
• Italy 84,6%
• Russia 83,1%
• WORLDWIDE 81,7%
• Romania 79,8%

Average mobile date traffic per smartphone connection in Western Europe is 9.4 Gigabytes and in Central and Eastern Europe 5.4 Gigabytes.

Digital Commerce Trends

Online shoppers would buy products and serviecs directly from live videos. It should be done some research to find out what is your audience preference to buy your products and services watching live videos streamed by your brand, celebrities or influencers they follow.  It could be a good strategy for new products and services, and also to showcase your existing products and services through videos.

People understand better how a products or service works if they see how is functioning and makes their life better. Actually, this is what your product and service do: making people`s life better. Customer care is important during pre-purchase and post-purchase experience. Focus on fast, empathetic and one-to-one human connection even behind the screens.

"In 2021, brands and creators will use live streaming tools to bring people closer to products", we are social says.

Digital Marketing

Internet users discover brands, products and services through search engines, ads on Tv, word-of-mouth recommendations, ads on social media, brands or product websites, online retail websites, ads on websites, recommendations or comments on social media, Tv shows or films, consumer review websites, in this order.

Before making a purchase, interent users research products and services online. The percentage in European countries is as follows:

• Turkey 72,9%
• Romania 69,1%
• Austria 67,6%
• Portugal 67,2%
• Spain 63,7%
• Poland 63,4%
• Ireland, Italy, Switzerland 61,3%
• Netherlands 60,7%
• U.K. 60,6%
• Germany 59,3%
• Sweden 58,8%
• Russia 57,4%
• WORLDWIDE 55,6%
• Belgium 54,5%
• France 54,4%
• Denmark 53%

Primary channels utilized by online users for brand research are in this order: search engines, social networks, consumer reviews, products and brand websites, price comparison websites, mobile apps, video sites, product and brand blogs, Q&A platforms (Quora), discount voucher websites.

Data gathered from sources: Datareportal.com, Eurostat Data Explorer, GWI, World Bank Databank, Pew Research, Ethnologue, United Nations World Population Prospects, local government bodies, U.S. Census Bureau, Index Mundi, Statista, GSMA Intelligence, UNESCO Institute for Statistics, UNICEF Data, CIA World Factbook, we are social, Hootsuite, Semrush, App Annie, Similarweb, Locowise, Kenshoo, IMF Data, ITU Statistic, CNNIC, APJII, extrapolations of data reported in FB`s self-service advertising tools, Ookla Speedtest, Statcounter, Alexa, W3Techs, Google Trends, Reuters Institute Digital News Report, OCDH, Kepios, Ericsson Mobility Report.

This article was written to present numbers for Digital marketing potential in Europe based on the soucres mentioned above. Hire a marketing digital expert to design and implement the strategy for you.