Five Tips for Mobile Marketing
Friday, February 27, 2015
Although the screen is much smaller than a monitor` screen or laptop, it should display messages with impact! Mobile marketing is done easier with an app and a mobile / responsive website.
1. Make Your Website Responsive
Preparing
your site for your mobile marketing strategy campaign requires to
remove any huge file, or extra copy. If your online visitors need to
wait very long for a page to load, or if they are not able to locate the
information they are seeking quickly, they will often leave the site,
without ever viewing the mobile marketing message. Contact us to make
your website responsive!
2. Redesign
The easiest way for getting ready your business for your mobile marketing strategy is to redesign the website.
The newly developed mobile-friendly version works better when designed
solely around HTML and several specific IT languages. This might require
hiring a developer that is highly fluent in the programming language.
Homepage and site navigation in a mobile version must flow quick. We are
glad to help you with redesigning your website.
3. Adding Text
For mobile technology, adding text
that is designed specifically is essential. You will need to write
mobile-friendly content. Keep this highly valuable content very short
and with great impact. Using bullet points instead of large paragraphs
it might deliver value for your marketing message. Let us write for you
high-impact messages!
4. Graphics
Make sure that any graphics displayed is
small enough in design that it can quickly load and still with amazing
concepts. Mobile technology load pages faster if the graphics are proper
embedded. Anytime the viewer needs to wait for a significant amount of
time for the page to load, the final action is to leave the site. You
don`t want this, right? Send us details with your graphics demands.
5. Mobile or Full Version
Consider offering to your visitors the ability to choose between the mobile version and the full version
as soon as they arrive at the website. This provides the opportunity
for every visitor to obtain essential information they are seeking.
Maybe valuable information for visitor was likely cut when creating the
mobile version and the user need to find that information at that time.
Thus, switching from mobile to full version deliver great value for
users.
Send us details about your business and we will create a responsive and mobile version for your website. Remember: higher impact of your marketing campaigns! Just think about restaurants, bars, clubs, offering loyalty rewards, discounts, happy-hour deals. It is easier if they notify their customers via their own app (made for Android devices and iOS, as well).
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