Press release writing should be prepared carefully? For sure! The subject line contains the whole idea of the press release. But it is not enough in order to keep your audience attentive. Read why.
1. The Format
The text should be in the body of the email if you are not been asked for specifically Word or Pdf files attached. Otherwise, the reporter might not read your story. On any email platform you use, you have the possibility to write and send the message, and the recipient will read much easier any formatted text.2. The Subject Line
This is the first line the journalist sees when receives the press release. Could grab or NOT the attention! The subject line must create enough curiosity to be opened. One tip is to use the active voice in the subject line. And, instead of writing "press release" in the subject line, use PR only.3. The Subtitle
The subtitle might be used as a heading (heading 1 especially) and must comprise the title using other words, but with the same idea. Remember, this is the answer to who, what, when, where, why, how.4. The Intro
Write 2 - 3 lines about who are you and the event related in the body of your press release. Repeat the intro with other words n no more than 5 - 6 lines.5. The Content
Write the content based on title, subtitle and intro! DO not use a totally different idea in what you have to tell. All must be (co)related to your story subject. Use quotes, also. Citing an authority person in the field usually adds credibility to your message.6. Call To Action
It is very easy to do, but most people just forget to use this magnet. Provide (more) sources at the end, such a link to more information.7. The Sender
As you have read above, make the journalist immediately aware of who is the sender (YOU). Possible you have a signature that you can use at the end of the message.Did you send press releases without any feedback, buzz, or worse - with negative impact? Possible this 7 Essential Things about How-to Write a Press Release will help you to avoid any of these. See several top sites where you could send or publish your content.
