Lately, especially after the pandemic, the number of online stores has increased enormously. Many stores in shopping malls have entered the online area - forced by lower sales in physical spaces. Not everyone succeeds or will survive. Why can some sell and some can't? ecommerce - online store Here are the main reasons for promotion that can make the difference between online stores - other than the price and quality of products. These are strictly differences related to promotion.

The main reasons why online stores do not sell 

The sale price is NOT the only reason why some sell and others do not. I would say that in over 50% of cases, the price is not even the main reason. 

Do the following experiment - get a product from a large online store and search for it on Google. Except for the own brand products, you can most likely find the rest a little cheaper. And yet the MAJORITY of those who enter that store oline mare, buy from there, and the rest hardly sell anything, even if they have lower prices. 

Why? ZERO long-term relationship development with potential customers. 

We are no longer in the stone age of online commerce. There are very few people who do not already have established sources for online shopping. Every buyer goes to the traditional supplier, which he has already gotten used to and knows is ok. If he doesn't know anything about you - what you're doing, why, what you're better at - he won't choose you over a provider he's already used to. Just a dry advertisement, which presents a product and a site that says nothing, will not convince the customer to buy from you. In other words, why would I risk not liking it when I can go safe with existing suppliers?

Possible solutions: 

•  Make a presentation video with you, your products, your business. Speak naturally, who you are, what you do, why, how you try to make this world better. And, most importantly - WHY buy from you and not from elsewhere. 
• Make videos or articles about the products you sell - not all of them; at the most important it is enough. Show why they are better than others. 
• Implement a longer-term branding campaign. Branding campaigns with small budgets can also be done - they are mainly based on remarketing. 

We can help you with a strategy for such a thing - we have a dedicated consulting service to establish a strategy - Ask us here.  

What would be another reason? 

ZERO authority and perceived expertise in that field 

Let's say you have to have surgery. Who do you turn to? 

1. to a doctor you know nothing about? 
2. to a well-known doctor, with dozens of published articles and scientific papers, plus appearances on TV and online? 

 Question: Which of the two will probably be more expensive? And would you pay the price difference? In health, the need for confidence is much higher than in the rest. 

Yes, but the concept applies to the general mode EVERYWHERE (with necessary differences). 

Here are two examples of good sellers: 

1. one was reviewing smart home product reviews 
2. another paid youtubers (gamers) to review the products he had (speakers) and promote them with his money. 

In both cases, the EXPERTISE was the one that sold. In case 1, it was directly the expertise of the owner. In case 2, it was the expertise and trust of the one who had the YT channel. 

Solution: 

Implement Content Marketing. 

You can do it yourself, you can hire an employee to do it, you can pay someone outside the company to do it. It matters less as long as it's quality.

What would be another reason? 

ZERO optimization pages for sale 

There are also cases where someone does not have a default provider for products / services. Very rarely, however, will someone buy the first offer or the first product that comes their way. In general, the higher the price, the more offers you ask for. 

On average (very general) when someone wants to buy a product, check about 4-6 competitors before making a decision. 

The more pages you say and the more information you give, the better the chance of them choosing you. 

Myth: Many customers feel that a page with a lot of information is confusing. "The customer wants something simple - click and you're done" 

Yes, he wants something simple IF HE DECIDED TO BUY FROM YOU. If he has not decided who to buy from, he wants information. He wants to see where to buy. I'll tell you for sure - the one with just one button will not be chosen. 

Solution: 

Optimizing a page, at least at the basic level, is a well-known way. It's not a mystery what to do.  

Why you should work with centers of influence in your activity? They are your best referrals!

There are many types of centers of influence. When we first think of center of influence, it is more than possible that the lawyers or attorneys and the accountants come to mind first. In most cases, because we complement each other`s services. 

centers of influence

Who can be a center of influence

Really a center of influence is anyone who, through their social or their professonal circles, can introduce us to our target market.

And they can do such whether it`s introductions or it`s word of mouth or referrals.

Why is a reciprocal benefit

So, the centers of influence, the importance of them, I feel it is actually twofold. One of them is that it makes our job a lot easier as far as prospecting because they are doing some of that for us. And the second reason is that we also surround ourselves with professionals and if our clients need their services, we have someone that we can trust to refer them to. And that is just an added value to our clients that we do business with.

The ones that you should chose to cultivate are the ones that aligne best with your target market. Maybe your target market is the family  market if you sell goods for children and parents. Or, if you create or/and sell digital goods, the market is so huge that you definitely should define specifically your target market. Or, if you work in the insurance field it is possible that your target is the family market, people interested in planning the financial future of their kids, people interested in retirement plans, people interested in estate, property insures.

If you just started your career or you are an experienced one, build through a networking group. Meet attorneys who practice family law, for example. They could be ideal for your maket. The relationship can continue and you reciprocate by giving each other referrals. You often could refer clients that are either putting in place a will, their power of attorney, or the need to update ne, or they are entering a new relationship and they need pre-nup and pre-cohabitation agreements. If they also do real estate law, it is an opportunity to refer to them and they reciprocate that way.

The same case could be with accountants. If you have the opportunity to build a relationship with them, there are great chances to build relatinships for years, even decades. Of course, maybe one accountant from social circles could reffer quite a bit of business at the beginning, but he could also be late in his carrer and he could decide to retire. He could sell his practice and the buyer could have other relationships in place, so the referrals from that one accountant actually could end. But the other one could continue. In any case, any business you can do it is a step to go forward. Other center of influence that you can find beneficial is a broker that deals with home and ca insurance needs.

Build relationships having in mind a long period of time, for years. If clients reach out to see whether you can refer them, you know that they will be taken care of if you refer them to your centers of influence.

Who are centers of influence?
- The traditional view: accountants and attorneys
- Anyone who can introduce us to their market and our target market

Centers of Influence VALUES

• Help with prospecting
• An added value for clients
• Reciprocal referrals
• Know they will take care of your clients