Creating and optimising the content for your target page and supporting pages

We proceed with the on page SEO workflow based on the Silo strategy. In this part 3, you read about creating and optimising the content for your target page and supporting pages.

After, you will publish your first silo.

8. Creating and optimising the content for your target page

In this chapter, you read about:

- using a tool to get a score on your target page
- optimising the target page content for Google
- using AI to optimise your target page
- human editing your optimised target page
- publishing your optimised target page

You should now have completed your content plan like this:

The target page is your main page and the title represents all the supporting pages you are going to build for your silo. (The keyword for our target page is `on page SEO.`)

Now, the next step is to build and optimise your target page.

So, what is unique about optimising a target page compared to a supporting page? Target pages are usually going to be quite long. Depending on the competition, they may be over 2000 words. When you optimise a target page using either an AI tool or manually, your goal is to get the page an optimisation score between 80% and 100%. When creating optimising supporting content, you are aiming for quick cheap content that gets published rapidly and you are going to test if Google likes or not. Some of these pages are only 700 or 800 words and only need an optimisation score of at least 60%.

For target pages you will continually optimise them. You will only come back to supporting pages if we notice over time that Google is rewarding them. Then you will come back and invest time to make them longer and better. And they will graduate to become their own target pages in the future.

A quick word of warning on using AI content on your website

Regardless of which AI tool you use, do not post AI content directly from the tool onto your website. You must edit all of your content for tone, brand, facts, and uniqueness. The more you edit, the safer it is to use.

Steps to create and optimise your target page

8.1. Use a tool (i.e. PageOptimizer Pro) to get a score on your target page

Your tool should have Google's NLP API as well, and the Signal analysis. 

Insert your primary keyword, select the page, language, region/country you target and generate your report. Implement carefully your keyword in:

• page title,
• H1,
• subheadings,
• and main content.

8.2. Optimising the target page content for Google

You can do this directly in your website editor manually or by using an AI writer. The AI tool requires some editing in order to avoid your content sounding robotic as well as to correct any factual errors the AI may have made.

8.3. Using AI to optimise your target page

Specify the amount of content you would like the AI writer to generate. You can specify as well the enriched content you would like the writer to generate. This can be bold text, Italic text, lists, tables, or more.

Also, you can specify the competitors who you want to train the AI. When selecting your competitors, the recommendation is to view their pages. A quick skim is usually enough to gauge whether or not their content is similar to what you want your article to sound like.

After, select your article tone (i.e. excited, jovial, technical, informative, kind, gentle, etc.), AUTHOR VOICE, and brand voice.

Next, generate content specifically for your title and your H1. For this, you can choose to have the AI to write based on your competitors for inspiration or using your page as inspiration.

After, generate your subheadings (inspired by your competitors or your page). So, add H2 or an H3. Remember to add additional subheadings to your page's structure.

You can add notes such as `write an informative list with an excited tone that tells SEOs and business owners why they need on page SEO`.  

Early on page SEO invest for your website success and massive ROI. Watch your website in search engine results. Scoring top rankings means more traffic.

8.4. Human editing your optimised target page

Use any editor document such as Google document, Word, etc. 

• First, look at title and H1 as this is the most important tag on your page. 

• Then, look at your subheadings.

• The things you should look out for are over usage of introduction sentences and things that sound unnatural, grammatically incorrect, or simply state incorrect information.

• Introduction paragraph: do not use one big paragraph at the start of the page because this could overwhelm visitors. Following front page best practices, you can split this up into what is referred to as an internet paragraph.

• Review your sentences that feel a little wordy.

• Remove nonsense instances.

8.5. Publishing your optimised target page

Copy and paste your edited and optimised content from your Google doc (or any doc. editor you used) to your target page into your website.

• Begin with your title tag.
• Edit your H1 to match your title tag as this is relevant for on page SEO success.

After the entire on-page process, you will have a 100% optimised target page for your silo.

9. Creating and optimising the content for supporting pages

You find in the next reading:

- how to create and optimise your supporting pages
- creating your first supporting page using AI
- human editing your optimised supporting page and publishing it to your website or blog

9.1. How to create and optimise your supporting pages

Supporting page that does not yet exist

LSI keywords in the SEO process are Latent Semantic Indexing keywords that are words or phrases related to the primary keyword. For example, if your article is about the benefits of on-page SEO optimisations, it may include `title tag,` `heading tag,` and `keyword research,` as LSI keywords.

9.2. Creating your first supporting page using AI

Use the AI writer or any AI tool customised to your needs. Remember, the goal for all of your supporting content is efficiency and speed.

Get your content faster from the AI tool compared to the manual way.

• Select a word count of about 800 words and create an enriched content. Use bold terms (for example 8 bold terms), Italic terms (for example 3 Italic terms).
• After, select your competitors and it would be a good idea to train the AI with.
• Select the tone of your supporting page (i.e. analytical tone) depending on your article's topic.
• In the AUTHOR SECTION, select `SEO` as that is the intended audience, as well as your topic. For a brand, use your Brand name.
• Next, you will generate your title. Use your competitor's titles for inspiration if you wish. However, don't use them verbatim. Use also your keyword research and make sure you stay authentic, original.
• With your title and your H1generated, you can now edit the AI tool's output. Begin editing with information related to your section's requirements (i.e. title could be, after it is edited manually, `How to Analyse SEO of a Website and Measure SEO Optimisation Level`).
• Use the text from your title for your H1 (with copy-paste works just fine). Remember, you always want to match your title and your H1. Whether it be your title to your H1 or vice versa.
• Next step is related to subheadings. Because it is a new page and your article does not exist, you can not use your H2s for inspiration. You could use the subheadings from those existing in your AI tool (usually saved from other online resources, competitors). Let's say you will have a total of three subheadings. It is all right, because the priority here is speed and efficiency, not fully optimising the article right off the bat. If those subheadings make sense to you, you can start by explaining the essential steps, go more in depth with the H3. And then you can explain how to make that process easier by using SEO tools.