Here are four key aspects to consider for the greatest possible return on investment.

4 essential aspects of investing in a site

1. Use support pages and make sure it directs traffic correctly

What are the support pages?

Generally, you make a site to sell products and services with it. You include products or services on the site and wait for orders. Basically, the most important pages in the site are pages that show your services or products. We will name these main pages.

ANY other page, which is not the main page, is a support page. They are support pages because they have the role of "helping" the main pages and providing related information so that as many visitors as possible get to the main pages and buy from there what to buy.

Support pages are all articles of a site. Also, support pages are the pages about us, our team, other helpful information, partners, faqs. Now we hope it's clear what the support pages are.

The only purpose of the support pages is to "help" the main pages.

So if you make such pages, make sure you say clearly in the best possible way WHAT SHOULD  visitors do, what is the next logical step you want them to do.

Here are some examples:

You have a clothes store and you've published some articles with the latest trends in fashion. Make sure your article lists some of the products you sell and are in trend.

Or, you are a tailor. You have an article about what costume to wear depending on the event you attend. Put a link to the categories of suits you have.

It's straightforward and simple but often ignored.

Every time you put a page on the site, think: "which is the next step I want the reader to do," then make sure that step is highlighted.

2. Create pages with content based on Google`s popular searches

The word in the discussion is "investment." I mean, something that will bring you value over time, not just a small plus in the near future.

For this, a large number of people need to read that content. For this, you need the article to deal with a common problem among those you want on the site.

In other words, try to solve a problem that many people have.

But you can only do that if you identify that problem. That's why your experience and, on the other hand, Google can help.

People search on Google for their problems. Identify how those issues are searched and write articles based on those words. In order to identify popular searches in Google, you need a keyword survey. See keyword research and keywords for onpage SEO articles related to keyword study.

Note: As much as possible, do not focus on news. News does not have high investment value. They can be very interesting, I do not say no, but after passing the time they are obsolete. Rarely news or punctual events gain value over time.

Note2: If you want to implement something like this, but you do not have many resources at your disposal to make big and many articles, then make one or more "frequently asked questions" pages (FAQs).

The frequently asked questions pages are the minimal version of tutorial articles.

3. Created properly, the video has a far greater impact than the text

We are people. For millions of years, we mainly relied on sight to relate to the world around us. It is normal for a movie to have a much larger impact than text. We talk about relationships with other people.

But be careful: to have a significant impact, the movie must be well done.

What does it mean to be well done?

There are generally two approaches:

Technical approach (or utility)
In this case, you present a few luxury products or services and try to provide visitors with the most useful information.

Here the essential aspect is that you

1. Try to provide concrete and valuable information;
2. Position yourself as an expert in the field.

This approach is more expensive - a single film rarely succeeds in impressing. You have to have quite a lot of content (many videos) to really impress the world and they will recognize that you are good at what you are doing.

Emotional approach:

In this case, make a personal presentation of your business.

Important: DO NOT make a descriptive presentation without any emotion. That will not help you. If you are emotional, if you do not like being in the spotlight, then go to the technical approach.

The point is to talk about your dreams, what you're trying to do, what you've been doing, how you emotionally see your business.

The goal is to make people contact you. To know you and finally to be as familiar as possible.

This mode is cheaper because it can work with just one movie.

Don`t forget to promote your videos!

No matter how many or few movies you do, be sure to promote them.

If you made a movie that you put on a YouTube that no one knows, or on a page where nobody gets too much, then you did not do anything.

Put the movie on the page about us, put it as an introduction to the YouTube channel, put it on the channel description, on the description of the Facebook page, put it on the front page, put in your e-mail as the signature link to about us.

If you have invested and if you have gone well, do not keep it secret. Promote it as much as possible.

4. Invest in a community

Create an online community on a social media platform that is also at your fingertips. Relatively easy, it to create a community with a Facebook group.

In the past, forums were used; they are not up to date anymore. They can work only if you can log in directly with your Facebook account and if they are related to each other. Other variants may be LinkedIn or Reddit, even Instagram.

What is ESSENTIAL to remember is that a community involves a big EFFORT.

We repeat: It is NOT cheap and easy to grow and have a community.

Who thinks that just making a group on Facebook, send some invitations to friends and ask them to distribute, is bitterly cheated.

A successful community is a place where people are active. If people have not made a habit and if they have no interest in being active, the community dies within a maximum of 1-2 weeks.

In the vast majority of cases, successful communities rely on person` effort to keeping them engaging and active. That COSTS time and money.

Why is it expensive to make a community?

First, at first, few people are interested. We are all more or less stressed with everyday life. All we need is to have a place to ask questions and answer them. Even if we find a community that looks interesting if someone does not constantly draw on us, we forget, we get bored, we abandon.

Do you have - or did you have - a friend that was very social and always pulling everyone in the group to see you, to go out in town, meet you to do things together? What happened after the person took it with life and disappeared from the frame? How often did the group of friends come together?

It's the same with the communities.

Two - Communities need to be maintained, not just to keep assets.

The first difficulty is to activate a community and grow it. If you have gone through this stage, you will see that it must be constantly filtered.

Sooner or later there will be people of lower quality who will not respect the community. Whether they will be spamming hard, whether they will be weird, or argue with others, and so on.

In one way or another, there will be toxic members. Someone has to force them to follow the rules or, if not, to take care to make them leave.

All this requires energy and time.

Why would you do that? What is the benefit of a community?

Think you want to go eat. Get out on the street and you see two places: one where is a lot of people, and another where there is nobody. To which of these two you are more likely to go?

A community is the virtual equivalent of a crowd gathered permanently in front of your store.

You have the constant of real and natural promotion of your products. You always have recommendations, feedback, activity that turns indirectly into customers. It is called buzz. It's like a kind of "noise" that - if you want to be successful - you have to always do it. And by far the best and most natural way to make this buzz is a community.

In conclusion, these four contributions have to be in your site plan investments in 2019 if you have businesses in:

Baden-Württemberg with Stuttgart
Bavaria (Bayern) with Munich
Berlin, Berlin
Brandenburg with Potsdam
Bremen, Bremen
Hamburg, Hamburg
Hesse (Hessen) with Wiesbaden
Mecklenburg-Vorpommern with Schwerin
Lower Saxony (Niedersachsen) with Hanover
North Rhine-Westphalia (Nordrhein-Westfalen) with Düsseldorf Rhineland-Palatinate (Rheinland-Pfalz) with Mainz
Saarland with Saarbrücken
Saxony (Sachsen) with Dresden
Saxony-Anhalt (Sachsen-Anhalt) with Magdeburg
Schleswig-Holstein with Kiel
Thuringia (Thüringen) with Erfurt
If you need help to develop your website, contact us.