There are searchengines, https://www.google.es/, https://es.yahoo.com/, https://www.msn.com/es-es, https://www.bing.com/ Spain/Español, helping us with answers at our queries. One interesting fresh search engine is ecosia.org that actually plant trees all over the world with the capital achieved by searches. So isn`t just Google on the market. Though in this article the focus is on the on-page optimization for the Google Search.

You know the website must be built with the aim to supply information to your visitors. To get more visitors from search engines for free, follow simple steps to have an excellent on-page optimization. According to a SEJ study, SEO is effective in today's marketing.

Let`s say you want Google traffic. In this case, you must follow the rules imposed by Google. That means you need pages that are as optimized as possible for users and searches. So you need SEO On Page to address the inhabitants of Spain (España, Kingdom of Spain, Reino de España).

On page SEO is essential and here is How to optimize your website with SILO strategy.

Find out more!

You need to know that there are 3 types of SEO optimizations for a site:

In this article, we focus strictly on SEO ON-PAGE; that is, optimization at the individual page level.

There are currently three essential aspects when it comes to page optimization.

The first aspect is related to the actual content of the page and the utility for the user.

The second aspect is related to "technical" factors - or classic seo - keyword inserting in certain locations on the page.

The third is how users respond to your content. If they don't find it attractive, neither will Google promote it.

Long story short, the 3 major categories of on-page seo optimization factors:

Since 2016, Google has introduced a new criterion in its algorithm, a criterion that is followed by a part of the algorithm - called RankBrain.

In short, RankBrain is an artificial intelligence algorithm that tries to determine the real purpose of the search done by that user.

For example: seo on page optimization tutorial - or - page level optimization factors - or - seo on page optimization guide - they are slightly different searches but they all mean the same thing. The user wants information on how to optimize a page in terms of SEO.

The RankBrain JOB is to determine that all of the above searches mean the same thing.

PRE-RankBrain for each of the above searches should have made a separate page. POST RankBrain, only one page must be made.

The effect is that many times, especially on less used keywords, sometimes it is just enough to use the keywords in the exact form in the title and body of the article and you have a high chance of ranking for that word.

In time, however, the direction given by Google is 100% clear: Focus on the USER'S INTENTION.

Strictly my opinion is that for now it is better to make a single page for very similar keywords, than to try the "easy" variant with duplicate and slightly modified articles to target more keywords (eg : 3 articles for: seo optimization tutorial on page - or - factors for page level optimization - or - seo optimization guide on page).

I think most of those who want SEO, know about these factors. Or at least they heard about them.

To optimize a page you have to select a few keywords, which you can put in the title, url, content.

That is, you must use in the content of the article the keyword (s) tracked.

In the seo stone age, it was a score that Google awarded to a page when it was discovered. He analyzed the page on the spot, gave it a note and that was it.

Now, the on page score consists of the initial score + the subsequent score. Subsequent score is determined based on user experience.

If visitors actually sit on that page, read it, interact with the content then the score increases. If, on the contrary, the users exit the page as soon as they enter - it means that it is not really appropriate - in this case the score decreases later.

It is not impossible that at the beginning a page with poor content, will perform ok. However, if Google sees that people do not read and do not spend too much time there, the traffic and position will be less and less.

Google manages to understand the user's desire quite well. In order to optimize a page for rankbrain, the most important thing is that the page must give to visitor exactly what he needs.

FIRST - determines the type of page to be built.

A search can be: informational or commercial.

For example: men's watches - if you do this search you will see that the first and second pages are NOT articles. Google has identified this as a TRADE SEARCH. Those looking for men's watches do not want to read about them but to see product lists. That is, they want a category page of an online store.

Or,

Men's watches opinions - another search - this time on the top positions are ARTICLES - google saw that opinions is an informational word. You want to find out more about that. I mean, you want to read the opinions of others on how to choose a man's watch and what to look for.

IMPORTANT:

Google looks at the clickthrough rate on each of the results on its pages.

If a title has clicks above the average position, then it will be considered attractive content and will be uploaded. Conversely, if you attract clicks below the average position, you will be demoted and placed below.

In other words, the attractiveness and click-through rate of the title IS an important seo factor. Write attractive titles.

IMPORTANT: try to make headlines as much as click-bait but without completely fooling the user

We take two cases: The user searches for a word and clicks on the xyz site and then:

- leaves the site after 5 seconds.

or

- stays on the site for 5 minutes, while reading 2 articles and registering for a guide or something.

In which of the two cases was the user's experience better? Which of the two sites deserves to be higher in Google?

Ultimately, this point translates: how to make a very good page for the user. It's less about how you optimize a page for google and more about how you optimize a page for human readers.

Some aspects that make a page more attractive and easier to read:

• Do not use very long or long paragraphs or sentences. Use shorter sentences.

• Use headings to divide the article into logical paragraphs that are easier to structure and to navigate

• Use links to other articles on your site that touch on tangential topics

• Offer free stuff - guides, ebooks, audio books, or samples. Not only you make your site more attractive, but you also earn leads that you can call later to try to sell them something. But do not try to sell first. It generally doesn't work. You need a phone sales strategy for this.

• Put in the first paragraph a small description of your article. It is good to hook the visitor with something before bombarding him with information.

• Use Hooks to refocus the reader. That is to say, the short sentences that refocus the attention to the presented subject.

In addition to the main topic, cover in that article even more topics and links to other materials in your site regarding those topics. In this way you increase the chance of someone reaching the article to find SOMETHING to be attracted to, increasing the score of the article in Google.

IMPORTANT: Try to keep the user as much as possible on your site. The easiest is done by providing as much information as possible on the main topic as well as on related topics.

IMPORTANT 2: Make aerated items - they are MUCH easier to follow.

Read about the technical factors of seo optimization at the page level that still matter.

Meta description, meta title, meta keywords, meta stuff. They are still important, but not as once.

Don`t think that all that matters are some "meta" words put through the text editor or in Yoast (or any seo-optimization plugin).

Keep in mind that classic seo optimization is not completely useless, but it has become ONLY part of everything that optimization means. It's like saying that everything you need to win a marathon is a great pair of sneakers.

When you want to optimize your site, you have to choose a main keyword that you want to position yourself as best (example: ladies shoes).

After this word, you must form a group of keywords relevant to your domain, which you will use in the content of the page (sports ladies shoes, elegant ladies shoes, and so on).

You can identify these keywords with a tool like Google Keyword Planner. It will show you the search volume for each keyword, the competition and the price of the word. To be successful, use the most searched keywords, but with a competition and a low price. To better understand this process, you can conduct a keyword study.

What do we do with these keywords once we choose them?

In order for a page to be SEO optimized, these words need to be found in certain places: the main keyword must be in the title, in the first paragraph, in subtitles of the page (H1, H2, H3) and at least 3-5 times in text.

The URLs represent the web address of the page you want to optimize. It should be specific to the page you are submitting, and the main keyword should be in its composition. If the page is to present your products, a specific URL could be the following: www.yoursite.com/main-products.

These are the most important elements of the pages. The page title is read by more than 80% of the visitors. Make sure this tells your visitors exactly what page they came to.

Remember that the title must necessarily contain the keyword for which you do the optimization. It is recommended that the title should  beginning with that word.

Subtitles (H1, H2, H3 - headings) are sub-sections of the page. They should be the main ideas of the pages. Write them simple, attractive and you are better if you place in at least one H 1-3 the main keyword for easy page optimization.

Users should understand what is in your article or on your page, just by reading the title and subtitles.

Although Google has decided that this is no longer a direct indexing factor, optimizing the meta description will greatly help drive traffic. This is the summary of the page.

It must be written in an attractive way, which will make the user to click. It should also contain at least once the main keyword, but also other secondary keywords.

The maximum length of this description can be 320 characters. But you are good if it has 160 characters.

It is very important that the optimized page has at least one internal link to another section of your site. Google perceives links as a positive factor.

About the advantages of links you can learn more in the process of off-site optimization, which involves generating as many qualitative links from other sites to your site.

Each web page should contain images. An image says more than one thousand words at a time. Image optimization refers to two things: assigning image alt tag and compressing.

The alt-tag of the image is recommended to be the main keyword for which the seo on page optimization process is performed. As for compression, use images that consume little space and the file size should be small.

It is not news, but in 2019 Google has focused quite a lot on improving this aspect: how much (or little) authority and expertise the author of the article has.

This aspect is not strictly on-page, because Google verifies this aspect coming out of the actual sphere of the page, but it is a subject to be mentioned.

What can be done to increase the author's expertise?

First, write the name. Stop signing articles with "team" or "editorial" or only with initials. If there are more authors, write the name of each one.

Make a page of the author in your website where you present in detail who is the author, what he knows and what qualifies him to be an authority in the field. After that, do a short description of the author - as a kind of signature - that is used on all articles and that will be linked to the "big" description on the site.

WordPress has something similar implemented: the link to the author's page or written articles, but it is not always very relevant and very efficient.

First - define yourself what is the main purpose of a page.

If it is an article, the purpose is to inform, if it is the page of a service, the purpose is for people to ask for information or even that service. If it's a product page, the purpose is for people to buy it.

Whatever the purpose, define it first, then start improving the page.

Important: Google expressly mentions that a good page is generally updated frequently. I do not say to update all the pages all the time - it is absurd and impossible but at least the most important pages need to be improved periodically.

How do you make a page better? Adding what people need and eliminating what they don't need.

Basically, it is relatively simple. You need two tools:

Google Analytics

Here are 3 things:

1. Bounce rates as low as possible. That is, people come to the site and see other pages from the site. If the bounce rate is very high (over 90%) it means that they didn't find what they wanted. In this case you should rethink the page and / or the title.

2. Time on page as high as possible. Here time is RELATED to the page type. For example, on a product page people will spend far less than an article. It's normal. But you want to refer to other similar pages.

3. What other pages of the site are visited. In general, you have an idea about what you would like your site visitors to do. For example, if you insert articles, you would also like to visit the pages of services or offers related to those articles. If that doesn't happen, see what other pages are visiting and try to figure out what's going on.

Use a visitor tracking software (eg hotjar.com)

You can see the map with the most "clicked" areas.

Or you can see actual recordings of what the visitors are doing (their sessions are recorded).

Depending on what your visitors are doing, you can tell if they are reading the text on the page, reacting to buttons or other interactive elements, or doing anything other than what you want.

Recommendations for optimizing page efficiency:

In general, it starts with what goes wrong.

Make a list of your most important pages - main services, main product categories.

Check in Google Analytics which has the least time on the page, the highest bounce rate and the lowest conversion rate. Start optimizing with them. After you solve the weakest pages, go to the following and so on.

Treat important pages as assets that need to be constantly improved.

Nothing good is made overnight. A very good page is not made from the first attempt. A VERY GOOD page is the result of a long-lasting process - optimization and improvement.

I'm not saying it's an easy job to improve a page. BUT, for your most important pages - if you want to reach the top positions - it is almost mandatory.

In a competitive niche the first position is obtained in time and with a lot of work.

PRACTICAL: follow in time the evolution of important pages. SEE what's missing, what should be added and enhance content.

Google AWARDS changes that add value to a page. Generally, after a change, the traffic increases on that page if you don't do something completely crazy.

After all, it is logical - Google wants information as current and relevant as possible. When you edit a page, you generally do it to improve things, not to ruin them.

So normally a post-edit page will be more valuable than a pre-edit page.

If the change is really good, search engines algorithms will measure the interaction over time and reward your website in provinces of the Spanish area:

• Andalusia (Spanish: Andalucía) with  Almería, Cádiz, Córdoba, Granada, Huelva, Jaén, Málaga, Seville.

• Aragon (Spanish and Aragonese: Aragón, Catalan: Aragó) with Huesca, Zaragoza, Teruel.

• Navarre with Pamplona (Iruña).

• Balearic Islands (Catalan: Illes Balears; Spanish: Islas Baleares) with the capital Palma de Mallorca and islands such as Mallorca, Menorca, Ibiza, Formentera, Cabrera.

• Basque Country (Basque: Euskadi; Spanish: País Vasco; French: Pays Basque) with the largest city of Bilbao, and the provinces of Álava, Biscay, Gipuzkoa.

• Canary Islands (Spanish: Islas Canarias) with main islands such as Tenerife, Fuerteventura, Gran Canaria, Lanzarote, La Palma, La Gomera, El Hierro.

• Cantabria with Santander as its capital city.

• Castile and Leon (Spanish: Castilla y León) with its provinces - Ávila, Burgos, León, Palencia, Salamanca, Segovia, Soria, Valladolid, Zamora.

• Castilla-La Mancha with its provinces - Albacete, Ciudad Real, Cuenca, Guadalajara, Toledo.

• Catalonia (Catalan: Catalunya; Aranese: Catalonha; Spanish: Cataluña) with Barcelona, Girona, Lleida, Tarragona.

• Ceuta, on the boundary between the Mediterranean Sea and the Atlantic Ocean.

• Extremadura with the capital of Mérida and its provinces - Cáceres and Badajoz. 

• Galicia with the provinces of A Coruña, Lugo, Ourense, Pontevedra and its capital of Santiago de Compostela, and the largest city of Vigo.

• La Rioja with its capital of Logroño and  other cities such as Calahorra, Arnedo, Alfaro, Haro, Santo Domingo de la Calzada, Nájera.

• Madrid Region with its capital - the city of Madrid, which is also the capital of the Spain.

• Melilla, a Spanish autonomous city.

• Principality of Asturias with its capital, Oviedo (Uviéu), the seaport and largest city Gijón (Xixón), and the industrial town of Avilés. Other municipalities in Asturias include Cangas de Onís (Cangues d'Onís), Cangas del Narcea, Gozón, Grado (Grau or Grao), Langreo (Llangréu), Llanera, Laviana (Llaviana), Lena (Ḷḷena), Llanes, Mieres, Siero, Valdés, Vegadeo (A Veiga) and Villaviciosa.

• Region of Murcia (Spanish: Región de Murcia) with the city of Murcia, Cartagena, Lorca, Molina de Segura.

• Region of Valencia with its capital - Valencia and its provinces -Castellón, Valencia and Alicante. 

Here are four key aspects to consider for the greatest possible return on investment.

4 essential aspects of investing in a site

1. Use support pages and make sure it directs traffic correctly

What are the support pages?

Generally, you make a site to sell products and services with it. You include products or services on the site and wait for orders. Basically, the most important pages in the site are pages that show your services or products. We will name these main pages.

ANY other page, which is not the main page, is a support page. They are support pages because they have the role of "helping" the main pages and providing related information so that as many visitors as possible get to the main pages and buy from there what to buy.

Support pages are all articles of a site. Also, support pages are the pages about us, our team, other helpful information, partners, faqs. Now we hope it's clear what the support pages are.

The only purpose of the support pages is to "help" the main pages.

So if you make such pages, make sure you say clearly in the best possible way WHAT SHOULD  visitors do, what is the next logical step you want them to do.

Here are some examples:

You have a clothes store and you've published some articles with the latest trends in fashion. Make sure your article lists some of the products you sell and are in trend.

Or, you are a tailor. You have an article about what costume to wear depending on the event you attend. Put a link to the categories of suits you have.

It's straightforward and simple but often ignored.

Every time you put a page on the site, think: "which is the next step I want the reader to do," then make sure that step is highlighted.

2. Create pages with content based on Google`s popular searches

The word in the discussion is "investment." I mean, something that will bring you value over time, not just a small plus in the near future.

For this, a large number of people need to read that content. For this, you need the article to deal with a common problem among those you want on the site.

In other words, try to solve a problem that many people have.

But you can only do that if you identify that problem. That's why your experience and, on the other hand, Google can help.

People search on Google for their problems. Identify how those issues are searched and write articles based on those words. In order to identify popular searches in Google, you need a keyword survey. See keyword research and keywords for onpage SEO articles related to keyword study.

Note: As much as possible, do not focus on news. News does not have high investment value. They can be very interesting, I do not say no, but after passing the time they are obsolete. Rarely news or punctual events gain value over time.

Note2: If you want to implement something like this, but you do not have many resources at your disposal to make big and many articles, then make one or more "frequently asked questions" pages (FAQs).

The frequently asked questions pages are the minimal version of tutorial articles.

3. Created properly, the video has a far greater impact than the text

We are people. For millions of years, we mainly relied on sight to relate to the world around us. It is normal for a movie to have a much larger impact than text. We talk about relationships with other people.

But be careful: to have a significant impact, the movie must be well done.

What does it mean to be well done?

There are generally two approaches:

Technical approach (or utility)
In this case, you present a few luxury products or services and try to provide visitors with the most useful information.

Here the essential aspect is that you

1. Try to provide concrete and valuable information;
2. Position yourself as an expert in the field.

This approach is more expensive - a single film rarely succeeds in impressing. You have to have quite a lot of content (many videos) to really impress the world and they will recognize that you are good at what you are doing.

Emotional approach:

In this case, make a personal presentation of your business.

Important: DO NOT make a descriptive presentation without any emotion. That will not help you. If you are emotional, if you do not like being in the spotlight, then go to the technical approach.

The point is to talk about your dreams, what you're trying to do, what you've been doing, how you emotionally see your business.

The goal is to make people contact you. To know you and finally to be as familiar as possible.

This mode is cheaper because it can work with just one movie.

Don`t forget to promote your videos!

No matter how many or few movies you do, be sure to promote them.

If you made a movie that you put on a YouTube that no one knows, or on a page where nobody gets too much, then you did not do anything.

Put the movie on the page about us, put it as an introduction to the YouTube channel, put it on the channel description, on the description of the Facebook page, put it on the front page, put in your e-mail as the signature link to about us.

If you have invested and if you have gone well, do not keep it secret. Promote it as much as possible.

4. Invest in a community

Create an online community on a social media platform that is also at your fingertips. Relatively easy, it to create a community with a Facebook group.

In the past, forums were used; they are not up to date anymore. They can work only if you can log in directly with your Facebook account and if they are related to each other. Other variants may be LinkedIn or Reddit, even Instagram.

What is ESSENTIAL to remember is that a community involves a big EFFORT.

We repeat: It is NOT cheap and easy to grow and have a community.

Who thinks that just making a group on Facebook, send some invitations to friends and ask them to distribute, is bitterly cheated.

A successful community is a place where people are active. If people have not made a habit and if they have no interest in being active, the community dies within a maximum of 1-2 weeks.

In the vast majority of cases, successful communities rely on person` effort to keeping them engaging and active. That COSTS time and money.

Why is it expensive to make a community?

First, at first, few people are interested. We are all more or less stressed with everyday life. All we need is to have a place to ask questions and answer them. Even if we find a community that looks interesting if someone does not constantly draw on us, we forget, we get bored, we abandon.

Do you have - or did you have - a friend that was very social and always pulling everyone in the group to see you, to go out in town, meet you to do things together? What happened after the person took it with life and disappeared from the frame? How often did the group of friends come together?

It's the same with the communities.

Two - Communities need to be maintained, not just to keep assets.

The first difficulty is to activate a community and grow it. If you have gone through this stage, you will see that it must be constantly filtered.

Sooner or later there will be people of lower quality who will not respect the community. Whether they will be spamming hard, whether they will be weird, or argue with others, and so on.

In one way or another, there will be toxic members. Someone has to force them to follow the rules or, if not, to take care to make them leave.

All this requires energy and time.

Why would you do that? What is the benefit of a community?

Think you want to go eat. Get out on the street and you see two places: one where is a lot of people, and another where there is nobody. To which of these two you are more likely to go?

A community is the virtual equivalent of a crowd gathered permanently in front of your store.

You have the constant of real and natural promotion of your products. You always have recommendations, feedback, activity that turns indirectly into customers. It is called buzz. It's like a kind of "noise" that - if you want to be successful - you have to always do it. And by far the best and most natural way to make this buzz is a community.

In conclusion, these four contributions have to be in your site plan investments in 2019 if you have businesses in:

Baden-Württemberg with Stuttgart
Bavaria (Bayern) with Munich
Berlin, Berlin
Brandenburg with Potsdam
Bremen, Bremen
Hamburg, Hamburg
Hesse (Hessen) with Wiesbaden
Mecklenburg-Vorpommern with Schwerin
Lower Saxony (Niedersachsen) with Hanover
North Rhine-Westphalia (Nordrhein-Westfalen) with Düsseldorf Rhineland-Palatinate (Rheinland-Pfalz) with Mainz
Saarland with Saarbrücken
Saxony (Sachsen) with Dresden
Saxony-Anhalt (Sachsen-Anhalt) with Magdeburg
Schleswig-Holstein with Kiel
Thuringia (Thüringen) with Erfurt
If you need help to develop your website, contact us.