Lately, especially after the pandemic, the number of online stores has increased enormously. Many stores in shopping malls have entered the online area - forced by lower sales in physical spaces. Not everyone succeeds or will survive. Why can some sell and some can't? ecommerce - online store Here are the main reasons for promotion that can make the difference between online stores - other than the price and quality of products. These are strictly differences related to promotion.

The main reasons why online stores do not sell 

The sale price is NOT the only reason why some sell and others do not. I would say that in over 50% of cases, the price is not even the main reason. 

Do the following experiment - get a product from a large online store and search for it on Google. Except for the own brand products, you can most likely find the rest a little cheaper. And yet the MAJORITY of those who enter that store oline mare, buy from there, and the rest hardly sell anything, even if they have lower prices. 

Why? ZERO long-term relationship development with potential customers. 

We are no longer in the stone age of online commerce. There are very few people who do not already have established sources for online shopping. Every buyer goes to the traditional supplier, which he has already gotten used to and knows is ok. If he doesn't know anything about you - what you're doing, why, what you're better at - he won't choose you over a provider he's already used to. Just a dry advertisement, which presents a product and a site that says nothing, will not convince the customer to buy from you. In other words, why would I risk not liking it when I can go safe with existing suppliers?

Possible solutions: 

•  Make a presentation video with you, your products, your business. Speak naturally, who you are, what you do, why, how you try to make this world better. And, most importantly - WHY buy from you and not from elsewhere. 
• Make videos or articles about the products you sell - not all of them; at the most important it is enough. Show why they are better than others. 
• Implement a longer-term branding campaign. Branding campaigns with small budgets can also be done - they are mainly based on remarketing. 

We can help you with a strategy for such a thing - we have a dedicated consulting service to establish a strategy - Ask us here.  

What would be another reason? 

ZERO authority and perceived expertise in that field 

Let's say you have to have surgery. Who do you turn to? 

1. to a doctor you know nothing about? 
2. to a well-known doctor, with dozens of published articles and scientific papers, plus appearances on TV and online? 

 Question: Which of the two will probably be more expensive? And would you pay the price difference? In health, the need for confidence is much higher than in the rest. 

Yes, but the concept applies to the general mode EVERYWHERE (with necessary differences). 

Here are two examples of good sellers: 

1. one was reviewing smart home product reviews 
2. another paid youtubers (gamers) to review the products he had (speakers) and promote them with his money. 

In both cases, the EXPERTISE was the one that sold. In case 1, it was directly the expertise of the owner. In case 2, it was the expertise and trust of the one who had the YT channel. 

Solution: 

Implement Content Marketing. 

You can do it yourself, you can hire an employee to do it, you can pay someone outside the company to do it. It matters less as long as it's quality.

 

What would be another reason? 

ZERO optimization pages for sale 

There are also cases where someone does not have a default provider for products / services. Very rarely, however, will someone buy the first offer or the first product that comes their way. In general, the higher the price, the more offers you ask for. 

On average (very general) when someone wants to buy a product, check about 4-6 competitors before making a decision. 

The more pages you say and the more information you give, the better the chance of them choosing you. 

Myth: Many customers feel that a page with a lot of information is confusing. "The customer wants something simple - click and you're done" 

Yes, he wants something simple IF HE DECIDED TO BUY FROM YOU. If he has not decided who to buy from, he wants information. He wants to see where to buy. I'll tell you for sure - the one with just one button will not be chosen. 

Solution: 

Optimizing a page, at least at the basic level, is a well-known way. It's not a mystery what to do.  

Why you should work with centers of influence in your activity? They are your best referrals!

There are many types of centers of influence. When we first think of center of influence, it is more than possible that the lawyers or attorneys and the accountants come to mind first. In most cases, because we complement each other`s services. 

centers of influence

Who can be a center of influence

Really a center of influence is anyone who, through their social or their professonal circles, can introduce us to our target market.

And they can do such whether it`s introductions or it`s word of mouth or referrals.

Why is a reciprocal benefit

So, the centers of influence, the importance of them, I feel it is actually twofold. One of them is that it makes our job a lot easier as far as prospecting because they are doing some of that for us. And the second reason is that we also surround ourselves with professionals and if our clients need their services, we have someone that we can trust to refer them to. And that is just an added value to our clients that we do business with.

The ones that you should chose to cultivate are the ones that aligne best with your target market. Maybe your target market is the family  market if you sell goods for children and parents. Or, if you create or/and sell digital goods, the market is so huge that you definitely should define specifically your target market. Or, if you work in the insurance field it is possible that your target is the family market, people interested in planning the financial future of their kids, people interested in retirement plans, people interested in estate, property insures.

If you just started your career or you are an experienced one, build through a networking group. Meet attorneys who practice family law, for example. They could be ideal for your maket. The relationship can continue and you reciprocate by giving each other referrals. You often could refer clients that are either putting in place a will, their power of attorney, or the need to update ne, or they are entering a new relationship and they need pre-nup and pre-cohabitation agreements. If they also do real estate law, it is an opportunity to refer to them and they reciprocate that way.

The same case could be with accountants. If you have the opportunity to build a relationship with them, there are great chances to build relatinships for years, even decades. Of course, maybe one accountant from social circles could reffer quite a bit of business at the beginning, but he could also be late in his carrer and he could decide to retire. He could sell his practice and the buyer could have other relationships in place, so the referrals from that one accountant actually could end. But the other one could continue. In any case, any business you can do it is a step to go forward. Other center of influence that you can find beneficial is a broker that deals with home and ca insurance needs.

Build relationships having in mind a long period of time, for years. If clients reach out to see whether you can refer them, you know that they will be taken care of if you refer them to your centers of influence.

Who are centers of influence?
- The traditional view: accountants and attorneys
- Anyone who can introduce us to their market and our target market

Centers of Influence VALUES

• Help with prospecting
• An added value for clients
• Reciprocal referrals
• Know they will take care of your clients

Do you have an Online Store for French and want to attract more customers? 

✔ Do you want to take your site to the top positions in Google?
✔ Want to learn how to do Copywriting to maximize sales?
✔ Do you want to increase the Conversion Rate and Payment Rate as much as possible?
✔ Want to know about Post Order Messages or Promotion Techniques?
Read on to find out details about HOW you can do this because if your answers are YES, then you've come to the right place! On page SEO is required and here is How to optimize your website with SILO strategy to gain higher rankings in search engines results.

Watch the VIDEO COURSE about Copywriting, SEO and Sales Optimization for Online Stores with three hours of Tips, Examples, Solutions and Models - with immediate practical application.

Dear online store owner (or future owner), Online sales have exploded in France (as in many other places, by the way) lately. And they will continue to grow for many years to come. It is faster, simpler and, more often, cheaper. SEO - Why not to take advantage of these growing trends? The French have made online purchases worth over 5.6 billion euros in 2020, 30% more than in 2019. How do you think it will be in 2021? But in 2022? Obviously, the answer is one: sales will increase even more, year to year.

Do you have an Online Store and want to attract more customers? It's not easy at all, the competition is high and you have to use all possible methods to face the competition. That's why you need the advice and expertise of people who know WHAT you need to do, HOW you need to do it and, especially, WHEN you need to do it. The video course on Copywriting, SEO and Sales Optimization for Online Stores was created with one purpose: to help you sell more! To achieve this, we show you step by step what you need to do, with models, examples and the practical realization of each step. 

Why a Video Course? Because it is easier to understand and apply if you see with your own eyes exactly how everything is done. 

• We start with SEO, keywords and their search, their integration in content 
• We reach the on page optimization and the optimization rule
• We go through Copywriting rules in a Landing Page or in a product page 
• We are talking about persuasion through Figures, Prices, Discounts or Promotions,- about Increasing the CTR and Reducing the Back Bounce rate, but also about Remarketing, Automation or Emailing, plus Post Order Messages, increasing the payment rate, upsale and branding. 

Search engines have super-intelligent algorithms. They are complicated in a remarkable way. What do search engines do? Connects users with the information they are looking for. 

There is an amazingly large amount of information on the Web and much is added every day worldwide. 

How search engines display search results

We all used search engines without thinking too much about what was going on behind the scenes. We see results obtained in a few milliseconds. Search engines do this by analyzing words and content on web pages. They place special emphasis on words that appear in certain locations on the webpage such as title, subtitles, image attributes, general content emphasis, outbound and inbound links, and so on.

Each search engine can offer users a very different experience. There are several aspects that can be considered. One is the location of the user looking for something.

There are major differences depending on the geographical location. For example, search engines that are in both English and German languages provide both English and German descriptions for search results. It is amazing to think about how different people around the world will see the same search results presented in different ways, depending on the geographical region in which they live.

Social signals and search results

Increasingly, search engines are also looking at social media signals that contribute to the overall authority of the site. It even happens that a social page of a business is shown above in the search results compared to the page of the respective business. If a site is linked to Twitter or is mentioned on LinkedIn or Pinterest, this is just another signal that provides intuitive search engine cues about what this site is trying to convey.

Social media signals also help with online discovery, as you've probably seen on many of your favorite sites that integrate social sharing buttons. For example, you've been invited to share a webpage you've found on Facebook or Twitter.

Some search engines give more importance to social signals than others. Or others pay special attention to certain social networks.

Relevance and search results

When a searcher writes what they are looking for in the search field, the search engine tries to match those signal words and words from the large number of web pages it has analyzed.

Provides a list of matches that are organized by what the particular search engine recognizes from the most relevant to the least relevant. This does not necessarily coincide with what the user considers most relevant.

However, the sites at the top of the results are the ones that the search engine has ranked according to a wide variety of criteria. It also takes into account how many other people actually found that page valuable by clicking on it.

The vast majority of people who search for something through a search engine do not pass the first page of search results. In fact, studies have shown that the top five to seven search results are the ones that get the most clicks.

What is the conclusion? More clicks means more pageviews, more page views, more revenue, and greater recognition of authority in any area where the site may be placed.

Getting a search result on the first page is an optimal target for anyone who wants to have the product, application or website in front of people who are interested in it. This process is much more complicated than the subject of this article.

Search engines always rank results according to a complex set of factors that work together to bring searchers results that are as relevant as possible to what they are looking for. However, this process is not perfect.

We all know that there are times when our search results are completely useless and we must continue to filter and optimize our search queries to find what we are looking for. More than that we don't know yet why in most countries of Europe the search results are not often updated with new links. Or the content of SERP is totally different in the UK - mostly with text, vs. in the US - mostly with images, video, and text.

There are niche search engines that find what others cannot

Search engines to find content you can't find elsewhere

Niche search engines are tools designed to jump deep into the hidden or invisible part of web pages, which is not easily accessible through general search queries. These search engines will find content that you will not be able to find with generalized web search.

The following search engines focus on a wide range of content areas, books, medical information, images, books, mathematical information, etc. to discover resources you never knew existed.

Mathematics and scientific search engines

Whether you need to solve a complicated math problem or look for scientific discussions about eclipses, the following search engines can help you find solutions to a wide variety of mathematical and scientific questions:

- Wolfram Alpha https://www.wolframalpha.com/ - model your queries more efficiently and get hyper-appropriate results.

- Medical search engines such as PubMed, WebMD - you can find answers to your medical questions, to get more information on various health topics or just to learn something new.