Old info, but intented to remain here for history:

2015 intended to be the YEAR of smartphones! 6 billion people should enjoy the functionality of the new smart phone. The people behind Ara`s project have the idea to make smartphones running ANDROID OS. The great things are the modular system and the possibility to choose different building blocks for users!

Still in the prototype phase, the smartphone has a simple design but attractive and fits in both women and men. We don`t know yet if different colors will be available, but with so many option to build the phone we think that there will be color related options. The price for the device is considering to be around $ 50 , probably for the "entry - level " primary version of the phone. Google is directly involved in the project Ara. More articles written in magazines, such as TIME, offered details some time ago.


See the ARA smartphone prototype in action:

Modularity in action. #AraDev #ProjectAra pic.twitter.com/hE89dsn9FM
— Project Ara (@ProjectAra) January 21, 2015

(Note: tweet was deleted)

All in one device if you`re looking for a strong camera embedded in a smartphone or you wish to play games on the smartphone with special features. Large communities of people are talking about the new smartphone! They appreciate the idea of a modular phone utilized for more years, even for life if we considering the possibility to change each block from which was built the smartphone.


UPDATE
Google cancelled ARA PROJECT in 2016.