How to use Local Promotion through free and paid channels

11:15 AM

Local Promotion through free or paid channels and how to use, are this article` topics. Multiple online channels are available for your online promotion:

- Search engines (Bing, Google, etc.)
- Web directories
- Review sites
- Social networks

Each channel could deliver local results only. The internet is available globally, anywhere and anytime, but people from Ney York hardly travel to Sydney to visit a local store only. So, it is worth to put your money into global advertising? Or, it is better for you to adapt your advertising campaings with a local strategy? Bet on this, the second option drives excellent results.

This faces local advertising in a different way. Show ads to people in your neighborhood who are likely to be or become customers. As we told, you can advertise online through multiple channels like search engines, local directories, sites with reviews, social media networks.

1. Search Engines

On search engines, you can bid for ads to appear when people search for certain terms. All search engines allow ads to be limited by geographic location.

For example, if you bid for the "marble tiles store" keyword, you can choose to show your ad only if the person is looking for, is within a radius of 10km around you. Don`t forhet about Google Guaranteed, we`ve described before.

2. Social Networks

Social networks like LinkedIn or Facebook offer business pages for free and paid advertisements to target customers near you. How this is possible?

Well, social networks can find out where people are and, just like search engines, can show ads to people who are near your store, having a feature where users can set up their location. Even Blogger has this option to set up your Location when you post.

3. Local Directories 

Local directories offer opportunities for advertising, besides free listings. In many cases, free listings are accessible for a lot of businesses and people.

Several Local Search Listings:

  1. Google
  2. Apple/Mapsconnect
  3. Bing
  4. Yahoo/Aabaco Small Business
  5. Facebook
  6. LinkedIn
  7. Twitter
  8. Instagram
  9. Pinterest
  10. YouTube
  11. Yelp
  12. MapQuest
  13. Foursquare
  14. Merchant Circle
  15. Topix
  16. Manta
  17. Better Business Bureau
  19. Angie’s List
  20. TripAdvisor
  21. HomeAdvisor
  22. Yellow Pages
  23. White Pages
  26. Best of the Web
  27. Switchboard
  28. Hotfrog
  30. USCity
  32. EZlocal
  33. LocalStack
  34. Brownbook
  35. CitySquares
  36. eLocal
  37. Judy’s Book
  38. Insider Pages
  39. ShowMeLocal
  40. CitySearch
  41. YellowBot
  42. Pushlocal
  43. City-Data
  44. My Huckleberry

If you are willing to pay, your store can appear in favorable locations, such as search results or just next to your competitors listings and it is reachable at one glance.

4. Review Websites 

Sites with reviews written by people, offer an popportunity to place your ads, also. Usually, these websites give chances to customers to write their oppinions about businesses, professsionals. And are for free.

What would be if we`ve to pay to share our experience? Totally wrong. Any individual share comments for free based on individual experience with a business. However, review sites has sections for paid ads to promote a business, and not paid reviews.

There are websites operating as business directories and review site like TrueLocal, CitySquares, Foursquare, and so on.

 What`s more, you are free to benefit of any of these:

  • You can show ads only during your open hours
  • You can direct people to your store directly from mobile or tablet
  • You can offer the option to be called with a single tap
  • You can let people to look at all your 5-stars received testimonials

Local advertising, for free or paid, allows you to find customers close to where you operate. You have many options to run local ads and by limiting advertisements to your proximity, your notoriety grows in that area.

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