Strategy for Search Engine Results Pages SERP in the UK

Why is important for you to establish your strategy for Search Engine Results Pages - SERP in the UK? One answer would be to attract more visitors from search engines results that could drive more sales for you.

You might want to ask what it is SERP, why it is so important for your business and how could you benefit from its features. Well, if you search on some search engines in the UK, it is more than possible you will use google.co.uk. Search Engine Results Pages (SERP) are the answers/results to your query. 

Don`t you think it would be beneficial for your products/services with SEO for online store to be on the 1st page? Maybe even in the top 3. Users tend to click on the first result (meaning the top 1 result) but not all the time the 1st answer is what they are looking for. Thus, they go to the 2nd result, 3rd and so on. To sum up, be in the SERP top and you will have more visitors from search engines.

WHAT THE SERP INCLUDES?

The SERP incorporates organic results and advertisements / sponsored results. To be in the organic results you have to take care of your website content, while for the advertisements you have to pay money. 

The user has the options to see All organic results or she/he can select only Images, Maps, Videos, News, Shopping, Books, Flights, Finance and other categories. 

WHAT EXACTLY THE GOOGLE SERP CONTAINS IN 2020?

- Ads on top and bottom

- Definitions and/or Answer boxes

- Rich snippets with longer answers

- Knowledge Graph/Pannels

- Images and Videos carousels

- News and social media results 

- Local results

- "People also ask"

- Organic results

Lately, also Bing has a similar structure. 

HOW THE SELECTION IS MADE BY SEARCH ENGINES TO SHOW SPECIFIC RESULTS?

Google and other search engines must select the results/answers very fast from billions of websites. 

For ads, Google show advertisements related to a specific product/service based on a system related to auctions, bid CPC (cost-per-click), well-written text, target, trustworthy.

For organic results, Google uses a complex system with multiple algorithms and ranking factors. The most important factors are the Keyword context and relevance. In order to show your website page as result, your content must be strongly related to the keyword/query the user typed or asked. 

Each and every text, image, video your page content might have must be well-written and relevant to the user queries. Be an authority in your field and give to the users what they really want.  

Think that Google scans your website and might feature it in Rich snippets, Direct answers, Knowledge Graph results. So, structure your website accurately.

HOW TO INCREASE YOUR ORGANIC RANKINGS IN SERP?

Let us tell you from the very beginning: this is not easy but also no hard. Yes, with SEO (search engine optimization) you increase your organic search rankings. Yes, your appearance in search results could be optimized to attract more clicks from users. How this could happen? 

In very rare cases, the ranking of a website is fast. You must design a long-term strategy to rank high in search engines results. 

The collaboration with an SEO expert for your website should focus on site indexation, site speed, site security, optimization for mobile, valuable keywords in your website. Search engine optimization professionals implement the right strategy on your entire website.

Keep in mind to attract quality links pointing to your site. Control your backlinks profile. Manage the good links and get rid of the bad ones. Again, your SEO knows how to do it.

These are approaches for an SEO plan. The entire strategy is designed and implemented strictly related to your business needs by your SEO expert.