Datareportal.com - Digital 2021 reports present how the world uses the internet, mobile, social media, and ecommerce. You can see information for entire world and for each country and territories. Total population is 7.83 billion, unique mobile users 5.22 billion, internet users 4.66 billion, active social media users 4.20 billion (*internet users numbers no include data sourced from social media platforms) in Jan 2021.
What are the predictions in 2021
More clients will use digital channels to find products and services. Pandemic is still here and the ability to adapt very fast to consumer needs is a competitive advantage for businesses in 2021.
"People are getting comfortable with humanising their digital communications during lockdowns."
Let's see the numbers in Europe and decide where to address to people with our products and services by digital.
How many people are in Europe
Western Europe 196 millions
Northern Europe 106 millions
Eastern Europe 293 millions
Southern Europe 152 millions
Internet users vs. total population by region
Western Europe 93%
Northern Europe 96%
Eastern Europe 82%
Southern Europe 86%
What is interesting, The World Bank present GDP Per Capita, reported on a Purchasing Power Parity (PPP) basis in international dollars:
- Ireland $88,241
- Switzerland $70,989
- Denmark $60,178
- Netherlands $59,554
- Austria $58,946
- Germany $56,278
- Sweden $55,820
- Belgium $54,905
- France $49,435
- U.K. $48,698
- Italy $44,248
- Spain $42,195
- Portugal $36,639
- Poland $34,431
- Romania $32,297
- Russia $29,181
- Turkey $28,134
Daily time spent using the Internet (internet users aged 16 to 64, each day on any device) in hours and minutes
Almost 8 hours/day
Turkey 7:57Russia 7:52
Romania 7:26
Portugal 7:20
Almost 7 hours/day
Poland 6:44
Ireland 6:30
U.K. 6:26
Italy 6:22
Sweden 6:15
Spain 6:11
Almost 6 hours/day
Austria 5:46
Switzerland 5:40
France 5:37
Belgium 5:28
Netherlands 5:28
Germany 5:26
Denmark 5:16
Via mobiles, the internet users with the same criteria
Turkey 4:04
Romania 3:44
Russia 3:29
Portugal 3:07
Italy 2:58
Poland 2:57
Ireland 2:56
Spain 2:48
Sweden 2:45
U.K. 2:44
Netherlands 2:25
Austria 2:24
Switzerland 2:22
France 2:17
Germany 2:14
Belgium 2:05
Denmark 2:03
In Europe, the fastest mobile internet connection speeds are in Norway 105.79 MBPS and Netherlands 100.98 MBPS (based on top 10 from entire world).
Average download speeds of fixed internet connections are as follows in descending order: Romania 190.60 MBPS, Switzerland 188.88 MBPS, Denmark 185.36 MBPS, Hungary 183.29, France 178.87 MBPS (based on top 10 from entire world).
The top 3 reasons why global internet users aged 16 to 64 use the internet are finding information 63%, staying in touch with friends and family 56.3%, keeping up to date with news and events 55.6%, while meeting new people 29.9% is the latest place.
Search queries what was trending in 2020
U.K.Coronavirus
How to make a face mask?
https://trends.google.com/trends/yis/2020/GB/
AUSTRIA
Coronavirus
Wirecard
Wie viele Einwohner hat Österreich?
https://trends.google.com/trends/yis/2020/AT/
GERMANY
Coronavirus
Wann öffnen die Schulen wieder?
Warum wurden Kelloggs Cornflakes erfunden?
Wo ist der Orkan jetzt?
https://trends.google.com/trends/yis/2020/DE/
BELGIUM
Comment faire un masque en tissu / coudre un masque
Wat is een lockdown
coronavirus
https://trends.google.com/trends/yis/2020/BE/
SWITZERLAND
Coronavirus Schweiz
Wie viele Corona Fälle in der Schweiz?
Was ist Kurzarbeit?
Desinfektionsmittel selber machen
https://trends.google.com/trends/yis/2020/CH/
NETHERLANDS
Coronavirus
Wat is een lockdown?
Waarom zijn cornflakes uitgevonden?
Hoe maak je een mondkapje?
Corona persconferentie
https://trends.google.com/trends/yis/2020/NL/
DENMARK
Håndsprit
Coronavirus
Hvor mange er smittet med corona i Danmark?
https://trends.google.com/trends/yis/2020/DK/
NORWAY
Koronavirus
Hva er pandemi
Hvordan smitter coronaviruset
https://trends.google.com/trends/yis/2020/NO/
SWEDEN
Hur många har dött av corona i Sverige?
Coronavirus
Vad betyder simp?
Varför firar vi Sveriges nationaldag?
https://trends.google.com/trends/yis/2020/SE/
FINLAND
Koronavirus
Miten koronavirus tarttuu
https://trends.google.com/trends/yis/2020/FI/
ESTONIA
Terviseamet
https://trends.google.com/trends/yis/2020/EE/
LATVIA
Rīgas svētki 2020
Koronavīruss
https://trends.google.com/trends/yis/2020/LV/
LITHUANIA
Koronavirusas
Kaip deklaruoti pajamas?
https://trends.google.com/trends/yis/2020/LT/
BELARUS
Коронавирус
Маски медицинские
https://trends.google.com/trends/yis/2020/BY/
UKRAINE
Коронавирус
Покупка Маска медицинская
что такое пандемия?
как сшить маску?
https://trends.google.com/trends/yis/2020/UA/
RUSSIA
Коронавирус
«Что такое...?»/«Что значит...?» Пандемия
Антисептик
Как? Сажать картошку
Путешествия по России («Что посмотреть в...?») Сочи
https://trends.google.com/trends/yis/2020/RU/
POLAND
Koronawirus
Jak zrobić płyn antybakteryjny
Jak uszyć maseczkę
https://trends.google.com/trends/yis/2020/PL/
ROMANIA
Google Classroom
Ce este coronavirus
Cum se poartă masca
Când începe școala
https://trends.google.com/trends/yis/2020/RO/
BULGARIA
коронавирус съвети
https://trends.google.com/trends/yis/2020/BG/
GREECE
eclass
Black Friday
Κορωνοϊός
Φαρμακείο κοντά μου
Πού έγινε σεισμός
Πότε ανοίγουν τα σχολεία
https://trends.google.com/trends/yis/2020/GR/
TURKEY
Aramalar
EBA
HES Kodu Nasıl Alınır
Ekmek
https://trends.google.com/trends/yis/2020/TR/
CROATIA
Koronavirus
Aplikacija ePropusnice
Potres
Kako napraviti kvasac
https://trends.google.com/trends/yis/2020/HR/
SERBIA
Google Classroom
Koronavirus
https://trends.google.com/trends/yis/2020/RS/
HUNGARY
Koronavírus
Google Classroom
https://trends.google.com/trends/yis/2020/HU/
SLOVAKIA
Edupage
Ako ušiť rúško
Kedy sa otvoria školy
https://trends.google.com/trends/yis/2020/SK/
SLOVENIA
Koronavirus
https://trends.google.com/trends/yis/2020/SI/
CZECHIA
Koronavirus
Jak vyrobit roušku
https://trends.google.com/trends/yis/2020/CZ/
ITALY
Coronavirus
Coltivare Pomodori
Come fare...? Pane in casa
Cosa significa...? Pandemia
Fai-da-te (a casa) Pollaio
Fai-da-te (per la persona) Amuchina
Perché votare si al referendum
Vicino a me... Panifici
https://trends.google.com/trends/yis/2020/IT/
FRANCE
Coronavirus
Ma classe à la maison
Tondeuse cheveux
Définition procrastination
Comment faire un masque ?
https://trends.google.com/trends/yis/2020/FR/
SPAIN
coronavirus
Classroom
cómo hacer una mascarilla de tela
por qué se llama coronavirus
cuándo es el Black Friday
https://trends.google.com/trends/yis/2020/ES/
PORTUGAL
Coronavírus Portugal
Como fazer pão?
O que é layoff?
https://trends.google.com/trends/yis/2020/PT/
IRELAND
How to make a face mask
https://trends.google.com/trends/yis/2020/IE/
Related to percentage of people using voice search and voice commands, it seems Turkey 49.3% only is in top ten worldwide.
The most worried Europeans about how companies use their personal data are Portuguese (1st place), Spanish (2nd place), French (5th place), Austrian (8th place), British (9th place), Polish (10th place) people in top ten from entire world.
Social media networks
The top three reasons why people use social media are to stay up-to-date with news and current events, find funny or entertaining content, fill up spare time. On the last place is to promote or support charitable causes. Hootsuite’s perspectives from Social Trends 2021: use social to rejuvenate the online customer experience with discovery, connection, and fun; marketers should diversify how they reach the digital newcommers and to not focus on ageism and stereotypes; smart companies sit back, listen, and then find creative ways of fitting into the social conversation instead of trying to lead it; bold brands start in the boardroom, not the front lines of social. Strong CMOs will use intelligence gathered by social teams to help the organization adapt to new buyer beliefs while balancing the twin demands of building a better business and a better world. Source: Social Media Trends 2021 (hootsuite.com)
If your target is Turkey, maybe you should know that Istanbul is ranked in top ten cities with 11 millions active Facebook users.Check on Facebook`s self-service advertising tools for each region you are interested in. You will find out also number of times each month that Facebook users click on FB Ads in each country:
- 23 Denmark
- 22 Romania
- 21 Italy
- 19 Ireland, Netherlands, Portugal, Sweden, U.K.
- 18 Belgium, Poland
- 16 Austria
- 14 France, Germany, Spain, Switzeland, Turkey
- 10 WORLDWIDE
- 9 Russia
If you are eager to know the most popular Facebook pages in Europe, these are in this order
FB Page | Followers/Likes |
---|---|
Facebook App | 211/210 millions |
Samsung | 161/161 millions |
Cristiano Ronaldo | 148/126 millions |
Real Madrid C.F. | 110/111 millions |
Mr. Bean | 105/87 millions |
FC Barcelona | 103/103 millions |
5-Minute Crafts | 101/66 millions |
YouTube | 99/87 millions |
La Liga | 74/71 millions |
Manchester United | 73/73 millions |
UEFA Champions League | 73/70 millions |
Jason Statham | 72/52 millions |
Harry Potter | 70/71 millions |
Adele | 64/62 millions |
Instagram reach with the largest advertising audiences, in Europe (millions):
- Russia 56
- Turkey 46
- U.K. 31
- Germany 26
- Italy 25
- France 24
- Spain 21
List with the most-followed Instagram accounts in Europe includes Cristiano Ronaldo (Portugal), UEFA Champions League (Europe), David Beckham (United Kingdom), Dua Lipa (United Kingdom), Emma Watson (United Kingdom).
Youtube as well has audiences with numbers such as 99 millions in Russia, 66 m in Germany, 53 millions in the U.K., 50 millions in Turkey, 49 millions in France, 39 millions m in Italy, 37 millions in Spain. Adult audience reach rate on Youtube in Europe (rounded numbers):
- Netherlands 92%
- Denmark 90%
- Sweden 90%
- Switzerland 87%
- Ireland, Austria, Spain 85%
- France, U.K. 84%
- Germany, Belgium 82%
- Russia 74%
- Poland 73%
- Portugal 71%
- Italy 67%
- Turkey 65%
- Romania 64%
LinkedIn reach audiences in Europe
- U.K. 30 millions
- France 21 millions
- Italy 15 millions
- Spain 14 millions
- Germany 12 millions
- Turkey 9,8 millions
- Netherlands 9,1 millions
Twitter audiences in Europe, the largest ones:
- U.K. 16,4 millions
- Turkey 13,6 millions
- France 8 millions
- Spain 7,5 millions
- Germany 5,8 millions
Pinterest reach rankings in Europe:
- Germany 17,5 millions
- France 12,2 millions
- U.K. 10,7 millions
- Italy 8 millions
- Spain 7,1 millions
- Netherlands 5,3 millions
- Poland 3,3 millions
- Belgium 2,9 millions
- Switzerland , Austria, Sweden 1,7 millions
- Greece, Portugal 1,6 millions
- Hungary, Romania 1,3 millions
- Czechia, Denmark 1,1 millions
Whatsapp has 1,21 billion users around the world, Tiktok 689 millions, Telegram 500 millions, Reddit 430 millions, Quora 300 millions.
Mobile connectivity
Mobile connectivity via mobile phones is the highest in the entire world (above 89%) compared to other mobile devices.Mobile connections vs. total populations, with the number of mobile connections in European countries compared to total population:
- Russia 156,7%
- Portugal 155,1%
- Denmark 151,4%
- Austria 145%
- Sweden 141,6%
- Poland 139,5%
- Romania 135,6%
- Germany 134,7%
- Italy 128,6%
- Switzerland 120%
- Spain 116,2%
- France 102,8%
- WORLDWIDE 102,4%
- U.K. 99,4%
- Netherlands 99,2%
- Ireland 94,6%
- Belgium 93,1%
- Turkey 90,8%
- Switzerland 99,6%
- Austria 97,7%
- Denmark 97,5%
- U.K. 96,8%
- Sweden 96,1%
- France 94,6%
- Portugal 93,8%
- Netherlands 93%
- Belgium 92,5%
- Ireland 90%
- Spain, Germany 89,8%
- Turkey 88,4%
- Poland 86,4%
- Italy 84,6%
- Russia 83,1%
- WORLDWIDE 81,7%
- Romania 79,8%
Digital Commerce Trends
Online shoppers would buy products and serviecs directly from live videos. It should be done some research to find out what is your audience preference to buy your products and services watching live videos streamed by your brand, celebrities or influencers they follow. It could be a good strategy for new products and services, and also to showcase your existing products and services through videos.People understand better how a products or service works if they see how is functioning and makes their life better. Actually, this is what your product and service do: making people`s life better. Customer care is important during pre-purchase and post-purchase experience. Focus on fast, empathetic and one-to-one human connection even behind the screens.
"In 2021, brands and creators will use live streaming tools to bring people closer to products", we are social says.
Digital Marketing
Internet users discover brands, products and services through search engines, ads on Tv, word-of-mouth recommendations, ads on social media, brands or product websites, online retail websites, ads on websites, recommendations or comments on social media, Tv shows or films, consumer review websites, in this order.
Before making a purchase, interent users research products and services online. The percentage in European countries is as follows:
- Turkey 72,9%
- Romania 69,1%
- Austria 67,6%
- Portugal 67,2%
- Spain 63,7%
- Poland 63,4%
- Ireland, Italy, Switzerland 61,3%
- Netherlands 60,7%
- U.K. 60,6%
- Germany 59,3%
- Sweden 58,8%
- Russia 57,4%
- WORLDWIDE 55,6%
- Belgium 54,5%
- France 54,4%
- Denmark 53%
Primary channels utilized by online users for brand research are in this order: search engines, social networks, consumer reviews, products and brand websites, price comparison websites, mobile apps, video sites, product and brand blogs, Q&A platforms (Quora), discount voucher websites.
Data gathered from sources: Datareportal.com, Eurostat Data Explorer, GWI, World Bank Databank, Pew Research, Ethnologue, United Nations World Population Prospects, local government bodies, U.S. Census Bureau, Index Mundi, Statista, GSMA Intelligence, UNESCO Institute for Statistics, UNICEF Data, CIA World Factbook, we are social, Hootsuite, Semrush, App Annie, Similarweb, Locowise, Kenshoo, IMF Data, ITU Statistic, CNNIC, APJII, extrapolations of data reported in FB`s self-service advertising tools, Ookla Speedtest, Statcounter, Alexa, W3Techs, Google Trends, Reuters Institute Digital News Report, OCDH, Kepios, Ericsson Mobility Report.
This article was written to present numbers for Digital marketing potential in Europe based on the soucres mentioned above. Hire a marketing digital expert to design and implement the strategy for you.
Why is important for you to establish your strategy for Search Engine Results Pages - SERP in the UK? One answer would be to attract more visitors from search engines results that could drive more sales for you.
You might want to ask what it is SERP, why it is so important for your business and how could you benefit from its features. Well, if you search on some search engines in the UK, it is more than possible you will use google.co.uk. Search Engine Results Pages (SERP) are the answers/results to your query.
Don`t you think it would be beneficial for your products/services with SEO for online store to be on the 1st page? Maybe even in the top 3. Users tend to click on the first result (meaning the top 1 result) but not all the time the 1st answer is what they are looking for. Thus, they go to the 2nd result, 3rd and so on. To sum up, be in the SERP top and you will have more visitors from search engines.
WHAT THE SERP INCLUDES?
The SERP incorporates organic results and advertisements / sponsored results. To be in the organic results you have to take care of your website content, while for the advertisements you have to pay money.
The user has the options to see All organic results or she/he can select only Images, Maps, Videos, News, Shopping, Books, Flights, Finance and other categories.
WHAT EXACTLY THE GOOGLE SERP CONTAINS IN 2020?
- Ads on top and bottom
- Definitions and/or Answer boxes
- Rich snippets with longer answers
- Knowledge Graph/Panels
- Images and Videos carousels
- News and social media results
- Local results
- "People also ask"
- Organic results
Lately, also Bing has a similar structure.
HOW THE SELECTION IS MADE BY SEARCH ENGINES TO SHOW SPECIFIC RESULTS?
Google and other search engines must select the results/answers very fast from billions of websites.
For ads, Google show advertisements related to a specific product/service based on a system related to auctions, bid CPC (cost-per-click), well-written text, target, trustworthy.
For organic results, Google uses a complex system with multiple algorithms and ranking factors. The most important factors are the Keyword context and relevance. In order to show your website page as result, your content must be strongly related to the keyword/query the user typed or asked.
Each and every text, image, video your page content might have must be well-written and relevant to the user queries. Be an authority in your field and give to the users what they really want.
Think that Google scans your website and might feature it in Rich snippets, Direct answers, Knowledge Graph results. So, structure your website accurately.
HOW TO INCREASE YOUR ORGANIC RANKINGS IN SERP?
Let us tell you from the very beginning: this is not easy but also no hard. Yes, with SEO (search engine optimisation) you increase your organic search rankings. Yes, your appearance in search results could be optimised to attract more clicks from users. How this could happen?
In very rare cases, the ranking of a website is fast. You must design a long-term strategy to rank high in search engines results.
The collaboration with an SEO expert for your website should focus on site indexation, site speed, site security, optimization for mobile, valuable keywords in your website, on page SEO optimisations. Find out more about How to optimize your website with SILO strategy. Search engine optimisation professionals implement the right strategy on your entire website.
Keep in mind to attract quality links pointing to your site. Control your backlinks profile. Manage the good links and get rid of the bad ones. Again, your SEO knows how to do it.
These are approaches for an SEO plan. The entire strategy is designed and implemented strictly related to your business needs by your SEO expert or contact our SEO staff.
Exреrt wrіtіng services can hеlр deliver customized аrtісlеѕ tailored to your dеmаndѕ. It could be in any language including Spanish SEO.
Is content writing complicated?
The content for a website іѕ a very соmрlеx work. Each time new сhаllеngеѕ arise when website owners ask for content writing. And smart business owners want tо be and ѕtау on tор. It іѕ important thаt thеіr content (featuring services and products) to be аlwауѕ bеttеr than others. People and search engines are rewarding top pages.Sіnсе соntеnt іѕ соnѕіdеrеd as thе mоѕt іmроrtаnt tооl on the dіѕроѕаl of people's, many sites owners take ѕресіаl саrе whіlе оutѕоurсіng their соntеnt сrеаtіоn needs to a company offering content writing services. One оf thе common instructions thаt wrіtеrѕ uѕuаllу gеt from thеіr clients is tо сrеаtе content thаt іѕ ѕроt on wіth thе сlіеnt'ѕ specific demands.
Thе contents whісh аrе wrіttеn ассоrdіng tо ѕоmе ѕресіаl and unbеndіng іnѕtruсtіоnѕ, and are exactly to client's demands, аrе саllеd сuѕtоm contents.
Who is proficient in writing custom content?
Many tор content writing services are proficient іn сrеаtіng реrѕоnаlіzеd аnd сuѕtоmіzеd sites contents. This kind оf superior custom writing service is hіghlу еffесtіvе іn аttrасtіng nісhе-tаrgеtеd audience. Thеѕе contents, аrtісlеѕ аlѕо hеlр business owners to increase their notoriety, or to track соnvеrѕіоn rate, аnd tо аlѕо establish the аuthоr'ѕ (wеbѕіtе оwnеr'ѕ) сrеdіbіlіtу as an expert on the subject. Thіѕ credibility is grеаtlу bеnеfісіаl іn mаkіng a wеbѕіtе рорulаr оn Intеrnеt.In many cases, оnlіnе popularity, оr wоrd-оf-mоuth kіnd оf mаrkеtіng wоrkѕ better than other Intеrnеt mаrkеtіng tооlѕ that аrе еmрlоуеd bу SEOѕ. Therefore, аlwауѕ make ѕurе thаt whеn уоu аrе tаrgеtіng a ѕресіfіс market ѕеgmеnt, thе соntеnt you аrе using tо ассоmрlіѕh that, must ѕреаk to thе tаrgеt сuѕtоmеr іn a vеrу personalized аnd informative wау. Prоfеѕѕіоnаl wrіtіng ѕеrvісеѕ аrе еxреrt іn fоllоwіng ѕресіаl instructions аѕ thеу dо іt on daily bаѕіѕ.
Many оf thеѕе ѕеrvісеѕ еmрlоу wrіtеrѕ thаt are expert in wrіtіng fоr a nісhе mаrkеt, thuѕ making уоur рrоjесt hаvе more chances of brіllіаnсе аnd ѕuссеѕѕ. Though, thе mаjоrіtу оf SEO writers are skilled in wrіtіng about different niches wіth еԛuаl рrоfісіеnсу.
It is time to hire a skilled writer
If уоu hаvе dесіdеd tо hіrе аrtісlе wrіtіng ѕеrvісе to аdvеrtіѕе or mаrkеt a рrоduсt thаt іѕ hіghlу specific, it is a great іdеа tо let уоur аrtісlе be custom wrіttеn to іnсrеаѕе іtѕ сhаnсеѕ оf іnѕtаnt rapport with thе роtеntіаl сuѕtоmеrѕ. Cuѕtоm written articles аrе great in tаlkіng thе lаnguаgе оf thе target соnѕumеr аѕ they are theme rеlаtеd, are dеерlу researched to gain grеаt іnѕіghtѕ into thе market аnd are written іn a more реrѕоnаlіzеd wау. Wіth аll thеѕе great роtеntіаl аdvаntаgеѕ оf hіrіng a еxреrt article wrіtіng ѕеrvісе tо do уоur custom аrtісlеѕ for уоu, there's no rеаѕоn whу уоur nеw mаrkеtіng and SEO strategy wіll not wоrk.Juѕt mаkе ѕurе to рublіѕh thоѕе аrtісlеѕ іn thе most suitable wеb pages tо really gеt уоur nеw рlаn going.
What do you mean by mobile marketing?
There are literally millions of people around the world that use cellular phones on a regular basis. The popularity of smartphones makes this industry even more lucrative because you are able to direct people to websites. Once they arrive, if they have the capability to make a payment using their phone, you can actually generate a significant amount of sales in a short period of time.In this article, we will reveal to you the best thing about mobile marketing in regard to making residual income for your business today.
What is mobile marketing and how does it work?
Mobile marketing is not new but many are unaware of its potential. It involves sending an message to people that have cell phones. This is something that requires gaining their permission first, or else this can cause complaints from the mobile phone user. When they visit your site, they will also be asked to enter in their mobile cellular number. Once they hit submit, this is in essence giving you permission to market to them on a regular basis if they aggree to receive messages from you.Why is mobile marketing important?
If you want to succeed with mobile marketing, once you have their permission to send them messages, it is important that you do not jeopardize your relationship with these individuals. By gaining their trust, which begins with getting permission to send them messages, you can then begin to slowly acclimate them to receiving messages from you, many of which will actually be promoting products and services that you have to offer.People that do not have their own products or services to sell usually are affiliate marketers. They will target individuals that are interested in certain hobbies, sending them coupons for specific merchandise that they can purchase online.
Is mobile marketing effective?
People that have smartphones have the ability to visit websites. Therefore, it is in your best interest to create mobile ready websites that are easily seen on a smartphone screen. You have to remember that this screen is very small. A mobile ready website will actually make it possible for people to see what you have to offer, and if they are ready, they can purchase whatever you have to offer by using their phone.By making sure that you have each individuals permission to send them a message, this is one of the best ways to start earning money. With mobile marketing, you should be able to make a regular income by contacting people via messages, and marketing whatever products and services you have to offer on a regular basis.
How much it costs to promote a site on Google in Italy? In this article you will find almost everything you need to know about:- Costs of promotion on Google
- Types of promotion
- Recommendations for efficiency
Important: SEO or Google Ads?
Related to the cost of promoting on Google, there are two different types of campaigns as a way of approach and costs.
You could have campaigns where you improve the site to reach the first organic positions on Google Search. This is SEO - it can be done either by calling a specialized company / SEO expert or it can be done internally with a dedicated employee / team.
And you could design campaigns where you promote your website by giving money directly to Google (that is, you buy advertising from Google) - it's called Google Ads.
SEO
The cost of promoting a website on Google with SEO
(by optimizing it)
Here, the costs of promotion with SEO are calculated a little differently than Ads.Let's say you have a new site, and you want to attract a lot of traffic from Google. For this, you must be in the top positions for certain searches. The higher your site`s position is, and the expressions are searched a lot, the more traffic you have.
So far, all good and beautiful. Let's say you are 1st on Google Search in organic results.
Question: What happens to everyone who was on the first page of Google before you appeared?
Answer: basically, you sent EVERYONE with one position down.
Question: let's say that the first position is Auto.it, or Tigershop.it, or Unieuro, or Fiat, or other very large companies.
Do you think it's easy to take them down? Do you think they want to be taken down by anyone? Do you think they are not investing money to stay where they are and maybe even grow?
So:
The cost of Google's natural traffic (SEO) is directly proportional to the power and amounts spent by your competitors, who are also trying to attract as much traffic.
What does this mean? That if you are a small / medium sized company you have no chance?
Wrong. You're in luck. But only if you fight intelligently.
The logic is as follows. Automobile.it - for example - it's a very big site. It has about 240 thousand pages on Google.
For certain searches, on the first page of Google may appear www.automobile.it or the page www.automobile.it/km0 - thats if we search for in Google "automobile km0", "new automobile".
Basically, if we are a store that sells new autos, we don't fight with all the Automobile.it, or the home page of the site, but we fight with the dedicated page on the Automobile.it for new automobiles.
It may seem like a technical difference, but it is the difference between success and failure when promoting on Google.
Automobile.it, or even Amazon, have big budgets, but they can't have dedicated pages for everything.
What we need to do to "be better than" Automobile.it is to find those expressions (keywords) for which Automobile.it either does not have dedicated pages or has, but, are not very powerful and can be exceeded.
If we choose to fight directly with the pag of Automobile.it`s new autos, then ... good luck. You will need it.
That is why I said that you must choose your battles intelligently, because otherwise you will not be very successful. Obviously, you probably won't be the only ones - there will be others who are trying the same thing.
A very general estimate of the costs of promoting a site on Google with SEO:
- for weak competitors or very specific expressions - several hundred euros / expression.
- for average competitors or expressions with average searches - between several hundred and several thousand euro / expression
- for big competitors or big expressions - from thousands of euro up / expression. (think about you are struggling with companies that have SEO departments with dedicated employees)
GOOGLE ADS
(formerly Google AdWords)
The cost of promoting a site with Google Ads
Important:If you use Google Ads, I have to specify something: here you pay for clicks, impressions, acquisitions, and video campaigns, search, display, campaigns for apps, shoppping ads. Theoretically, you can promote your products and services on Google with 1 euro. You will probably take a single click and most likely you will not get rich with it, but there really is no minimum cost.
So how do you calculate the costs?
Google Ads is a "classic" way of advertising. You spend for advertising, visitors are coming. You stop to spend, visitors dont come. That simple.
What is very important here is that the amount spent should be less than the amount won. That said, by this way you "buy" customers from Google. The cost you pay for a client must be lower than the profit you get from that client.
Why is it important and why do I insist on this?
Because the cost of promoting a site on Google with Google Ads is VERY HIGH. Google Ads cost a lot. It's expensive.
There are many companies that do not recover their costs. Not everyone can make a profit here, not every product can be successfully sold here. This is very important. I will detail further on this in next paragraphs.
Now, how much does it cost to effectively promote a site through Google Ads (paid advertising on Google)
To estimate a cost are two main variables:
1. how many people are searching on Google those expressions for which you want to pay (to be displayed).
2. how much your competitors give to be displayed - not you - on those expressions.
How can you estimate how many monthly searches there are? (generally, monthly searches are used) Here, even Google is helping you.
You need to sign up for Google Ads and access the Google Keyword Planner. You must create a Google Ads account, but you do not have to actually pay money or start advertising. However, you will have a limitation if you do not pay. You will only have approximations - between 100 and 1000 searches per month. (that is, nothing in this world is truly free)
Look for the words for which you want to attract traffic and see how many searches are.
Whatever you do, no matter how you pay, not everyone will click on your ad / ads. Just a small part. Starts estimating from 5%. It's a very, very reasonable estimate.
Example: If your words have about 10,000 (ten thousand) searches each month, it is reasonable to approximate that you will attract about 5% of them. I mean, somewhere around 500 clicks.
The figure may increase or decrease much, but we enter into another complete topic: the optimization of a campaign. This is not the purpose of this article.
Now, there's another variable. HOW MUCH you pay per click.
Here, the approximation starts from 1 euro. There are areas where a click costs less (0.2 - 0.3 €) but also areas where a click costs significantly more (10-20 €).
It matters a lot how much money you make in that field and how many competitors there are. And here can be told a lot, but the simplest is to go on 3 scenarios:
low cost estimate - about 0.4 euro / click
average / general estimate - about 1 euro / click
high estimate - 7 euro/ click.
The vast majority of businesses in ITALY fall somewhere between 0.4 and 7 €, but there are cases with higher costs depending especially on your industry (it is Advocacy or Technology or Health & Medical, and so on).
That is, if there are 10,000 searches per month for your business, a Google ads campaign could cost you somewhere between 200 EUR (500 x 0.4) and 3500 EUR (500 x 7).
It may be even more if you want to force a larger market share, but the amount above is an ESTIMATE from which you can start.
Do you remember I said that not everyone can sell anything through Google ads and that it is an expensive way to promote?
The logic on Google ads is not how much you can spend, but how sustainable and efficient you are to spend.
That's because ultimately, not all of your products will prove to be marketable, not all words will prove profitable. In general, it starts from the above estimate, after which some can be eliminated - products that are not sold, words that do not bring you profit, and so on.
Finally, most of the times, the cost of an effective Google ads campaign is significantly lower than the initial costs. Most often lower than 1/3 of the first cost.
Why so little? Because PROFITABLE on Google Ads is not to sell to anyone. That's impossible. PROFITABLE means to identify very precisely those to whom you can sell certain products of yours and to focus ONLY on those products and those searches.
Conclusion
SEO and Ads could help you to gain more visitors and sales from a population of about 60 millions inhabitants from regions (regioni) of Italy, including Metropolitan Cities (città metropolitane d'Italia) Rome Roma, Milan Milano, Naples Napoli, Turin Torino, Palermo Palermo, Bari Bari, Catania Catania, Florence Firenze, Bologna Bologna, Genoa Genova, Venice Venezia, Messina Messina, Reggio Calabria Reggio Calabria, Cagliari Cagliari:
- Abruzzo with the capital L'Aquila
- Aosta Valley (Valle d'Aosta) with the capital Aosta
- Apulia (Puglia) with the capital Bari
- Basilicata with the capital Potenza
- Calabria with the capital Catanzaro
- Campania with the capital Naples (Napoli)
- Emilia-Romagna with the capital Bologna
- Friuli-Venezia Giulia with the capital Trieste
- Lazio with the capital Rome (Roma)
- Liguria with the capital Genoa
- Lombardy (Lombardia) with the capital Milan (Milano)
- Marche with the capital Ancona
- Molise with the capital Campobasso
- Piedmont (Piemonte) with the capital Turin (Torino)
- Sardinia (Sardegna) with the capital Cagliari
- Sicily (Sicilia) with the capital Palermo
- Trentino-South Tyrol (Trentino-Alto Adige) with the capital Trento
- Tuscany (Toscana) with the capital Florence
- Umbria with the capital Perugia
- Veneto with the capital Venice