The on page SEO optimisation workflow based on the Silo plan

The content is written based on the tested on page SEO method, our SEO experience, and POP optimizer pro. It should take about one hour to read and about eight weeks to implement the entire on page SEO Silo Strategy. Your outcomes may be different depending on your target keywords. You will find out how to achieve results by using the best keywords research for your niche or industry.

It is about some workflow for your website. Regular SEO work, sometimes it can be hard (lack of time, insufficient knowledge, etc.). Use our SEO services and read this content so you will know the results you may achieve with your website.

On page SEO could be a ranking factor for search engines SERPs in 2024 as well. Read on how to use a scientific approach to on page optimisation. Also, use our SEO experience to ensure your website gets found and to grow your business.

The guide for on page SEO optimisation based on SILO structure has four parts:
Part 1 - How to optimize your website with SILO strategy (you are on this page)
Part 2 - Target Page Keyword Research and Supporting Pages keyword research
Part 3 - Creating and optimising the content for your target page and supporting pages
Part 4 - Silo on page optimisations results, your EEAT website's health, optimising Schema, monitoring, off page SEO, scaling up the SEO strategy, examining your SEO progress

Table of contents

SEO optimization of online stores

Technical SEO eCommerce Guide

Digital Campaign

Do you have an online store? Do you want more visitors and to sell more?

Perfect - this is the SEO Guide for Online Stores to help you get more traffic, more customers and in the end more profit.

Here we approach aspects related to the technical optimization of an online store and the SEO optimization of the entire site especially if you target customers in Europe.

Read this SEO guide for Online Stores to understand the optimization of technical factors and on-site SEO to attract customers from Paris, Rome, London, Madrid, Berlin, The Hague, Amsterdam, Oslo and other wonderful places on the continent.

For details about on page SEO optimisation read these articles about How to optimize your website with SILO strategy and Creating and optimising the content for your target page and supporting pages.   

We think that it is obvious that there are many factors related to SEO and they influence the sales and traffic of an online store. Even so, they can be easily divided into 3 separate categories:

1. Technical aspects of your site

This part includes aspects such as how well written the code of that online store is, how fast or slow it loads, whether or not errors occur, whether Google can read the site correctly, whether it works well on any browser, phone or computer. These are some of the "technical factors".

2. SEO factors of your site optimisation

That is, things we can do on our site, such as: what we put on the first page, how we make the menu, what buttons we have in the menu, what titles we use, what product descriptions and so on. In short, on-site optimization of an online store.

3. SEO factors of external promotion for your store

Here are included things like: where we advertise, what we promote, how much traffic we attract, what kind of visitors, where they come from, and so on. In short, factors outside our site. This is the off-site SEO.

Next, we will talk about the first category: Technical factors that influence the optimization of an online store.

SEO for Online Stores - The Main Technical Factors
First of all, we want to specify an important and very useful aspect if we consider the costs of creating an online store.

Google does not give points to a website for absolutely all the technical optimizations we can bring to a site. There are hundreds of sites on the net that test different aspects of your site and that identify hundred "problems" that "must" be solved.

DON`T TRY TO GET 100% SCORES IN ALL THESE PROGRAMS

It is possible that the cost for the programmer or the developer will be very high in relation to the benefits. Just keep in mind that certain criteria are absolutely essential and for that, you need to hire a developer.

The list of criteria that Google uses to rate a site is very large. Some of those criteria do not exist in a site, certainly. The effect is so small that it is NOT worth investing in getting a “perfect score”. In reality, there is no perfect score.

Regarding the vast majority of technical settings, Google does not reward the settings but RATE THE PROBLEMS.

E.g: We know that Google is very attentive to the loading speed of a site. And it's normal to be like that. It is recommended that any page of the site load in less than 2 seconds. If the site loads over this time, there is certainly fewer points. punctuation. And it is normal to be so - the harder the store loads, the more frustrated the visitor will be.

But, let's say we have 2 online stores: one site load in 1.5 seconds, the other in 0.75 seconds. The second is 2 times faster than the first.

But does the second one deserve a double "technical" score compared to the first one? From a visitor's point of view, both load almost instantly. Do you really think you will notice a delay of 0.75 seconds?

It makes no sense for technical optimizations to generate an extra score in SEO at some point. For a user, both sites load fast enough, in which case there should be no differences in SEO between sites related to this aspect.

The only way this can happen is if Google does NOT reward high-performing sites, but penalizes poorly performing sites.

So, technically, it is good enough. There is no point in hunting for the "perfect score", which is an illusion, and it is very bad in terms of the cost of creating an online store.

List with the most important SEO factors to follow for your online store

UPLOAD SPEED

Preferably the upload speed to be on all pages of a site UNDER 2 SECONDS. Optimal if it is around 1 second. Upload speed is a factor that has always been an important parameter in determining a site's SEO score.

In general, there are 4 main aspects that slow down a site:

› Hosting. The vast majority of servers used or still use Apache server software. Although very robust, reliable and popular, Apache appeared in 1996. It was updated, but the architecture and the way of working are a bit outdated at present and in terms of speed it is quite weak.

› Programming errors, plugin errors or other errors. Simply programming errors present in the site. There is no standard here. Errors can occur from anything and there is no standard way to solve them. If there are errors, they are generally reported in the Google console of that site. After identification, you must contact a programmer or person who develops sites.

› Plugins or scripts. Do you want to have online chat conversations with visitors? Google Analytics? Facebook Pixel? Software to analyze traffic? Another software to analyze something else? Plugin to display friends on Facebook? All of this has a cost in resources - every program that does something slows down your site. Make sure everything you use is really useful. You can test your site with https://tools.pingdom.com/ and you can see what slows down your store the most.

› Very large images or movies. It's nice to have big and clear pictures. Obvious. But sometimes big, clear and beautiful pictures can take up a lot of space. If you have a category with dozens of products, and each one displays a picture of 1 mega, then your page can reach a size of tens of mega. On a connection that is not very fast (mobile, 3g) the page loading will take a lot, even if it is perfectly made technically and has a good server.

BROWSING THE SITE

Can Google browse the site without issues that actually prevent it from "seeing" the content?

There is no bonus or prize here. There are only two situations: Google CAN scan the site or Google CAN NOT scan the site. In case 2, you will not really exist on Google, because your site cannot be read by search engines.

Such errors appear in Google Search Console or if we try to access the cache of a page (write cache: before the URL of the page)

HTTPS - SECURE CONNECTION

In the case of online stores, the secure connection is a plus on SEO. Think about it: If you want to buy something, you send personal data on the net, possibly even credit/debit card data.

These transfers need to be as secure as possible - so HTTPS is important for online stores.

ASYNCHRONOUS LOADING (Async Loading)

This setting is related to the speed of the site. Asynchronous loading causes all the elements present in the site to load in parallel, which makes the site load faster.

In general, these are the main technical factors that influence a store.

We are not saying they're all, but the MAIN factors. What is important to remember is that purely technical factors provide an insignificant plus score, except for the loading speed. These factors penalize you if they are not ok, but they do NOT reward you if they are ok.

SEO for Online Stores - The Main On-Site Aspects

There are two types of SEO factors at the site level: factors related to the entire site and factors related to the optimization of a page.

In the first part of this guide, we will deal only with the factors related to the optimization of the entire site. Let's say the general SEO criteria for the entire online store.

Since 2016, Google has started to focus more and more on factors related to the user experience: how easily he moves through the site, he found or not what he is looking for, how much time he spends on the site to actually read what is written there, what is the percentage of visitors who actually buy and so on.

In the past, these factors were more in the area of ​​conversion optimization - a separate division of online marketing. Now this area is migrating and will be integrated into SEO because the user experience is an increasingly important factor in SEO - a factor that influences the position on Google.

ON-SITE SEO Factors for Online Stores

SITE STRUCTURE AND MENU
The menu and the way the site is structured is the most important SEO factor for online stores.

Why? For the majority of online stores, the life of any product is limited. Put the product in stock (or in the supplier's stock) - it remains available for a period of time - generally not more than 1-3 years - after which it disappears from the final stock.

However, the CATEGORY of which that product belongs remains permanent.

One more thing: an average store has tens or hundreds of thousands of products in stock. Every month there are hundreds of new products coming into that stock and hundreds of products coming out. The work to make for each product a dedicated page, with a lot of text, description, is huge. No one has such resources.

But you can make text dedicated and real content to the CATEGORY of which those products are part.

SO: ONLINE STORES ARE NOT OPTIMIZED FROM THE SEO POINT OF VIEW AT THE PRODUCT LEVEL - ONLY AT THE CATEGORY LEVEL.

There is only one exception: you have very few products and they have a long life. You can optimize at the product level if 50-100 products that will be valid for years.

The way the site is divided is the most important SEO optimization factor at the site level of a store.

The more detailed the category structure, the higher the traffic - because you have very specific pages that can target very specific user searches.

E.g:
›Case A - WEAK SEO optimization (not recommended): www.exemple-store-online.com/skirts/…… products ………
›Case B - GOOD SEO optimization: www.exemple-store-online.com/skirts/short_skirts/short_skirts_jeans/…… products ………

If someone searches Google for "denim skirts" - which of the two destinations is more specific? Which is more relevant to the user's search?

IMPORTANT: all sub-categories INCLUDE the main keyword - skirts - and secondary keywords - short skirts. It is very important that the whole structure is built keeping in mind the keywords pursued and the way in which their hierarchy is organized.

The more detailed the structure of a site and the better correlated with the main Google searches of the target audience, the higher the store traffic will be.

Now, OBVIOUSLY, you don't make the categories to keep them secret. The most normal and obvious place to put all these categories is in the SITE MENU.

The site menu is one of the most viewed elements of a site. The clearer, easier to use and more specific the menu, the better the user experience will be - and at the same time, your SEO score will be higher.

Think about where you are looking for something easier: in a book in which the content does not exist - or in a book in which the content is very well defined.

ELEMENTS OF THE FIRST SCREEN - and more importantly on the mobile
We are talking about the elements of SEO optimization at the level of the ENTIRE online store - the common elements on the entire site - not elements that appear only on certain pages.

What is the first thing any visitor sees on your site? Whatever that is, IT'S ON THE FIRST SCREEN. So you have to be very careful about what appears on the first screen.

Recommendations for the first screen:

› Make a small sentence (you don't have room for more on your mobile) that describes very clearly and succinctly what your store is about. Preferably that description should contain the most important 1-2 keywords you are looking for. The description must NOT be large, maximum 2 rows on the mobile.

› Enter some useful info - the most frequently asked questions/requests from customers. For example free shipping orders over 200 euro / Parcel Check / Free Return / 3-year warranty / 2nd-day delivery / and other things that are a plus for you as an online store and that are very important for your clients.

DO NOT put on the first screen things that have NOT what to look there. Especially on mobile, it is preferable for the first screen to be as clean as possible.

SITE SEARCH - well defined, preferably with an associated text
That is a button, generally with a magnifying glass icon that also has the text: search the site

It is very important that once the user arrives on your site to facilitate as much as you can the road to the desired product. The elements that manage the product path MUST appear on the first screen.

MENU OPEN BUTTON
This is the case for mobile. On a desktop, the menu is generally active from the first. That is a button to press to open the menu. It is preferable to have a text next to the icon that opens the menu (type: Open Menu).

› It is very, very important to help the visitors to find what they are looking for. Besides the search box on the site, the menu is another element very often used for navigation.

For sure, not 100% of all products/product-categories are the most important for you and your visitors. The vertical order in which the categories appear in the menu is good to be as correlated as possible with the number of searches. The more popular a product is, the higher it should be on the menu.

PRODUCT FILTER
Whether you are on the desktop or on the mobile, the product filter button must be very visible.

› Most visitors will end up on category pages, not product pages. If you are in the category, you WANT to be able to filter easily and quickly that category. This means that the filter button MUST be in the first screen, preferably to have an associated text.

DISPLAY SETTING
If you have a category in which there are many products, you can see that category in two ways: a list as compact as possible, a list as detailed as possible. In general, it is good to have a button that switches between the two modes.

SHOPPING CART
Many potential buyers often add and/or check the product cart. It is very important that the "Product Cart" button is easily accessible on the first screen.

BUTTON ABOUT US - important for expensive products
If you sell expensive or complex products/services, trust in the store can be an important factor. If you want to buy something for 2000 euros, you will most likely check that company - is it older? Does it have a headquarters? Is it trustworthy? After all, who do you give 2000 euros to? All this information must be put in the ABOUT US and about us must be easily accessible.

ELEMENTS OF POPULARITY - SOCIAL PROOF - like likes on Facebook
Popularity on social networks - social proof - is an important element that generates trust in your online store. However, I do not know if it is so important, mandatory on the first screen.

Social proof can also be done at the category or product level. However, it is very unlikely that all your products/categories will have many likes. So it's good to have a global element for that.

These are the MAIN elements of SEO related to the optimization of an online store.

Not all of them are related to on-page optimization, but they are related to SEO and are important. From the list above, by far the most important factor is the structure of categories + menu - which are essentially two aspects of the same element - the structure of the site. If you can, and if there are, find some very relevant words for your field of activity. Use those words in a way that doesn't bother the above elements. Remember that those elements are general throughout your site. For example: if you are a printer store - at the search button on the site - you can use a generic text like" search the site "or you can use a custom text like:" search the printer store ". In case 2 you get a focus on the words "store" and "printer" which - obviously it's ok for you.

Do you have an Online Store for French and want to attract more customers? 

✔ Do you want to take your site to the top positions in Google?
✔ Want to learn how to do Copywriting to maximize sales?
✔ Do you want to increase the Conversion Rate and Payment Rate as much as possible?
✔ Want to know about Post Order Messages or Promotion Techniques?
Read on to find out details about HOW you can do this because if your answers are YES, then you've come to the right place! On page SEO is required and here is How to optimize your website with SILO strategy to gain higher rankings in search engines results.

Watch the VIDEO COURSE about Copywriting, SEO and Sales Optimization for Online Stores with three hours of Tips, Examples, Solutions and Models - with immediate practical application.

Dear online store owner (or future owner), Online sales have exploded in France (as in many other places, by the way) lately. And they will continue to grow for many years to come. It is faster, simpler and, more often, cheaper. SEO - Why not to take advantage of these growing trends? The French have made online purchases worth over 5.6 billion euros in 2020, 30% more than in 2019. How do you think it will be in 2021? But in 2022? Obviously, the answer is one: sales will increase even more, year to year.

Do you have an Online Store and want to attract more customers? It's not easy at all, the competition is high and you have to use all possible methods to face the competition. That's why you need the advice and expertise of people who know WHAT you need to do, HOW you need to do it and, especially, WHEN you need to do it. The video course on Copywriting, SEO and Sales Optimization for Online Stores was created with one purpose: to help you sell more! To achieve this, we show you step by step what you need to do, with models, examples and the practical realization of each step. 

Why a Video Course? Because it is easier to understand and apply if you see with your own eyes exactly how everything is done. 

• We start with SEO, keywords and their search, their integration in content 
• We reach the on page optimization and the optimization rule
• We go through Copywriting rules in a Landing Page or in a product page 
• We are talking about persuasion through Figures, Prices, Discounts or Promotions,- about Increasing the CTR and Reducing the Back Bounce rate, but also about Remarketing, Automation or Emailing, plus Post Order Messages, increasing the payment rate, upsale and branding. 

You do On-Page SEO optimization if you want quality and free traffic for the Spanish market from search engines like Google. Do you think a quality Spanish content in your site is enough? While remains a main factor, the content itself is not sufficient anymore.

What are the main SEO rules at the page level?

• On-page - which means improving ONE PAGE (or at the page level) and means making a better page for users and Google. On page generally refers only to the content, functionality and ergonomics of the page.
• On-site - which means improvements to the entire site - here are technical factors such as upload speed, common elements throughout the site (menu, header, footer, sidebar, and so on)
• Off-site - which means external promotion and links.

On Page SEO Optimization Strategy

1. RankBrain and User Intent

Important to remember - Think about what the user wants, the visitor who is looking for something for which you want to bring it to your site. Search Google and see what's in the top positions. Then try to do something BETTER than what's out there.

2. Use of keywords - SEO "classic" or technical

Important to remember - Before you optimize for one or more keywords, you must first find out WHAT those keywords are.

3. Measuring user interaction

Important to remember - the days of bad and long content are over. If you really want traffic and if you want your pages to have as much traffic in TIME, then YOU MUST EMBRACE QUALITY. Read about websites constructions nowadays. 

IN DETAIL - Seo on page optimization factors

1. On-Page Optimization Factors for RankBrain

• The correct type of the page - optimization factor for rankbrain

• Search Google for your word and see what type of page their users want. (commercial or informational). 

• You do not have to have a blog to have Google traffic. It's ok to have a blog if you deal with it and if you want to do something quality. Otherwise there is no point.

• Title attractiveness - another factor that is considered by RankBrain

• Better interaction with the site and the page - another factor for RankBrain

Recommendations for Rankbrain optimization:

2. Technical On-Page Optimization Factors - so-called old SEO

1. Semantic diversity and relevancy 

2. Optimizing URLs

3. Page title and subtitles

4. Optimize page meta-description

5. Use of internal links for seo on page optimization

6. Images - an important factor in the seo on page optimization process

7. Author's authority and expertise

3. Measuring user interaction

Practical recommendations for on-page optimization

World Wide Web (WWW or simply Web) reached trillion pages (2016) since the first website was published (1991). People find accurate results during their online search? Why there are firsts 10 results with proper or improper pages? Google says they use over two hundred factors for displaying search results (in SERP).

Note: This guide contains very hard "on page" content. You need full concentration and coffee.

Web sites, with attention to conveying quality, unique text and design, will likely rank higher than web pages utilizing copied or obsolete content, connecting traps, or other transitory systems to falsely support importance. Doesn't matter if your product is brilliant in fact. Without descriptive content, perhaps people will not understand ever how to use it. The same, search engines want to see proper descriptions in order to show them to the searchers.

About SEO for WordPress, E-Commerce, HTML/CSS websites

Getting high web index rankings for your website or blog takes a lot of work. A really great deal of work. While we all know the advantages of SEO, the time to concentrate on both SEO and quality for products could be huge. What would you be able to do? You could enlist great SEO counselling firm like this SEO agency. However, in the event that you want to know more, this article is ideal for you.

From the very beginning, we want to be clear on this: we`re not saying that your site will end up into top ten Google's search results. We`re likewise not going to instruct you to stuff whatever number of key phrases into your post as could be allowed. You know better the fantastic content you should write to attract your audience.

Rather, we will say this: if you concentrate on these 5 key on-page SEO, you can enhance your search ranking. How would we know this? Since it worked for us in numerous Projects we have done. With many various niches and industries, you have to find your clear path. One thing is clear: the entire world need SEO-ed websites.

Here it is what you have to do or hire someone to do for you:

1. Do Keyword Research

You could attempt and think about sort of words are utilized by internet searchers. With the free Keyword Research tool accessible for people, you could hit the ball. In this list, we add the Google tool to research patterns and evolution in search queries. There are also plenty of premium key-phrase research instruments like moz.org.

Concentrate on low competition key phrases and you should earn specific visibility in search results. Try not to squander your time following exceedingly aggressive catchphrases with on location streamlining on the grounds that you won't have the capacity to grab them. Things being what they are, how would you know whether a keyword or key phrase is aggressive?

Take one of the expressions you found while leading keyword research, sort it into Google seek to utilize citations (ex. "effective on-page SEO"), and after that take a look at the number that shows up underneath the search box. On the off chance that the number is vast (more than 50000), we would stay away from it in light of the fact that it's very aggressive. In the event that it's smaller, we would concentrate on it on the grounds that it ought to be much less demanding to score a top positioning.

Note, in light of the fact that a keyword or expression isn't focused doesn't mean it won't send movement. Also, in the event that it doesn't send much activity, that doesn't make a difference either on the grounds that the movement it sends is exceptionally focused on. For instance, we once improved a post that hit the #1 position in Google and it offered our customer some assistance with making a £800 deal from 1st-visit to online shop.

2. Pick One Keyword | Key Phrase, And Write Your Content

While you need key phrase with reduced rivalry, you'll additionally need to have some inquiry movement (more noteworthy than zero). At this point, either compose a post that objectives that key phrase or backtrack through some of your more established articles and change them with a particular expression.

We are not saying that you ought to let that key-phrases manage what you expound on. Rather, you should discover an expression that identifies with your subject and you should create an accommodating article around it. Keep in mind, quality content matters. The higher the quality, the better chance to gather joins and rank in web search results.

For instance, in the event that you run an online journal about Beauty, and one of your scrutinized key phrases is "trendy make-up", then you might need to compose a blog entry about this and strongly related with.

3. Utilize Your Key-phrase In Your Post Title, Title Tag, Body

Yes, basic as that. Utilize the key phrase in the title of your post and in your labels. But it is not enough. Also, include this key phrase into the body of your article. You need to construct a dependable after, so don't run insanely with this. Rather, what we mean is, whether you need to rank for your key-phrase, you should use it.

Abstain from making monikers or attempting to be astute. At last, clear and brief wins. As a dependable guideline, attempt to incorporate your key phrase at an opportune time in your article or in an h2 tag. While this might have effects on your rankings, it will demonstrate your followers that they're reading the right bit of content.

4. Utilize Keyphrase In Meta Description

Utilizing key phrases as a part of your meta description, when individuals hunt on Google down a particular catchphrase, this search engine put in bold that key phrase in the indexed lists. Along these lines, while it may not offer you rank higher, it offers some assistance with willing to urge individuals to click on your indexed links.

5. Find Images Related to Your Key-phrase

Consider it. In the event that you are searching for data on Beauty when you visit sites, would it bode well to have a photo with cosmetics on it? Completely. Along these lines, when you distribute your articles, guarantee that you find related pictures and utilize your key phrase in the alt tag of your picture. This is profitable for two reasons: to begin with, it seeks motors see that you're attempting to show a complete content, and second, it's incredible for higher visibility.


There are, obviously, different variables that impact your ranking that we don't discuss here (such as Structured Data). Nonetheless, in the event that you need to concentrate on building your business and making incredible content, be attentive at these 5 on-page SEO elements without turning into a full-time work.

Hey, when you have some other fast indications you think people will find helpful, don't hesitate to write your observations in comments.