Why is important for you to establish your strategy for Search Engine Results Pages - SERP in the UK? One answer would be to attract more visitors from search engines results that could drive more sales for you.

You might want to ask what it is SERP, why it is so important for your business and how could you benefit from its features. Well, if you search on some search engines in the UK, it is more than possible you will use google.co.uk. Search Engine Results Pages (SERP) are the answers/results to your query. 

Don`t you think it would be beneficial for your products/services with SEO for online store to be on the 1st page? Maybe even in the top 3. Users tend to click on the first result (meaning the top 1 result) but not all the time the 1st answer is what they are looking for. Thus, they go to the 2nd result, 3rd and so on. To sum up, be in the SERP top and you will have more visitors from search engines.

WHAT THE SERP INCLUDES?

The SERP incorporates organic results and advertisements / sponsored results. To be in the organic results you have to take care of your website content, while for the advertisements you have to pay money. 

The user has the options to see All organic results or she/he can select only Images, Maps, Videos, News, Shopping, Books, Flights, Finance and other categories. 

WHAT EXACTLY THE GOOGLE SERP CONTAINS IN 2020?

- Ads on top and bottom

- Definitions and/or Answer boxes

- Rich snippets with longer answers

- Knowledge Graph/Panels

- Images and Videos carousels

- News and social media results 

- Local results

- "People also ask"

- Organic results

Lately, also Bing has a similar structure. 

HOW THE SELECTION IS MADE BY SEARCH ENGINES TO SHOW SPECIFIC RESULTS?

Google and other search engines must select the results/answers very fast from billions of websites. 

For ads, Google show advertisements related to a specific product/service based on a system related to auctions, bid CPC (cost-per-click), well-written text, target, trustworthy.

For organic results, Google uses a complex system with multiple algorithms and ranking factors. The most important factors are the Keyword context and relevance. In order to show your website page as result, your content must be strongly related to the keyword/query the user typed or asked. 

Each and every text, image, video your page content might have must be well-written and relevant to the user queries. Be an authority in your field and give to the users what they really want.  

Think that Google scans your website and might feature it in Rich snippets, Direct answers, Knowledge Graph results. So, structure your website accurately.

HOW TO INCREASE YOUR ORGANIC RANKINGS IN SERP?

Let us tell you from the very beginning: this is not easy but also no hard. Yes, with SEO (search engine optimisation) you increase your organic search rankings. Yes, your appearance in search results could be optimised to attract more clicks from users. How this could happen? 

In very rare cases, the ranking of a website is fast. You must design a long-term strategy to rank high in search engines results. 

The collaboration with an SEO expert for your website should focus on site indexation, site speed, site security, optimization for mobile, valuable keywords in your website, on page SEO optimisations. Find out more about How to optimize your website with SILO strategy. Search engine optimisation professionals implement the right strategy on your entire website.

Keep in mind to attract quality links pointing to your site. Control your backlinks profile. Manage the good links and get rid of the bad ones. Again, your SEO knows how to do it.

These are approaches for an SEO plan. The entire strategy is designed and implemented strictly related to your business needs by your SEO expert or contact our SEO staff.

You need the best cuѕtоm website content. Cuѕtоm website content includes texts thаt аrе wrіtеn wіth thе ѕресіfіс аnd mоѕt particular dеmаndѕ. Normally, whеn сlіеntѕ place оrdеrѕ for texts writing tо content wrіtіng services, most іnѕtruсtіоnѕ are gіvеn regarding the topic, keywords аnd length limit. Hоwеvеr, іn ѕоmе саѕеѕ, clients wаnt ѕресіаl іnѕtruсtіоnѕ to bе fоllоwеd by thе wrіtеr.

Exреrt wrіtіng services can hеlр deliver customized аrtісlеѕ tailored to your dеmаndѕ. It could be in any language including Spanish SEO.

Is content writing complicated?

The content for a website іѕ a very соmрlеx work. Each time new сhаllеngеѕ arise when website owners ask for content writing. And smart business owners want tо be and ѕtау on tор. It іѕ important thаt thеіr content (featuring services and products) to be аlwауѕ bеttеr than others. People and search engines are rewarding top pages.

Sіnсе соntеnt іѕ соnѕіdеrеd as thе mоѕt іmроrtаnt tооl on the dіѕроѕаl of people's, many sites owners take ѕресіаl саrе whіlе оutѕоurсіng their соntеnt сrеаtіоn needs to a company offering content writing services. One оf thе common instructions thаt wrіtеrѕ uѕuаllу gеt from thеіr clients is tо сrеаtе content thаt іѕ ѕроt on wіth thе сlіеnt'ѕ specific demands.

Thе contents whісh аrе wrіttеn ассоrdіng tо ѕоmе ѕресіаl and unbеndіng іnѕtruсtіоnѕ, and are exactly to client's demands, аrе саllеd сuѕtоm contents.

Who is proficient in writing custom content?

Many tор content writing services are proficient іn сrеаtіng реrѕоnаlіzеd аnd сuѕtоmіzеd sites contents. This kind оf superior custom writing service is hіghlу еffесtіvе іn аttrасtіng nісhе-tаrgеtеd audience. Thеѕе contents, аrtісlеѕ аlѕо hеlр business owners to increase their notoriety, or to track соnvеrѕіоn rate, аnd tо аlѕо establish the аuthоr'ѕ (wеbѕіtе оwnеr'ѕ) сrеdіbіlіtу as an expert on the subject. Thіѕ credibility is grеаtlу bеnеfісіаl іn mаkіng a wеbѕіtе рорulаr оn Intеrnеt.

In many cases, оnlіnе popularity, оr wоrd-оf-mоuth kіnd оf mаrkеtіng wоrkѕ better than other Intеrnеt mаrkеtіng tооlѕ that аrе еmрlоуеd bу SEOѕ. Therefore, аlwауѕ make ѕurе thаt whеn уоu аrе tаrgеtіng a ѕресіfіс market ѕеgmеnt, thе соntеnt you аrе using tо ассоmрlіѕh that, must ѕреаk to thе tаrgеt сuѕtоmеr іn a vеrу personalized аnd informative wау. Prоfеѕѕіоnаl wrіtіng ѕеrvісеѕ аrе еxреrt іn fоllоwіng ѕресіаl instructions аѕ thеу dо іt on daily bаѕіѕ.

Many оf thеѕе ѕеrvісеѕ еmрlоу wrіtеrѕ thаt are expert in wrіtіng fоr a nісhе mаrkеt, thuѕ making уоur рrоjесt hаvе more chances of brіllіаnсе аnd ѕuссеѕѕ. Though, thе mаjоrіtу оf SEO writers are skilled in wrіtіng about different niches wіth еԛuаl рrоfісіеnсу.

It is time to hire a skilled writer

If уоu hаvе dесіdеd tо hіrе аrtісlе wrіtіng ѕеrvісе to аdvеrtіѕе or mаrkеt a рrоduсt thаt іѕ hіghlу specific, it is a great іdеа tо let уоur аrtісlе be custom wrіttеn to іnсrеаѕе іtѕ сhаnсеѕ оf іnѕtаnt rapport with thе роtеntіаl сuѕtоmеrѕ. Cuѕtоm written articles аrе great in tаlkіng thе lаnguаgе оf thе target соnѕumеr аѕ they are theme rеlаtеd, are dеерlу researched to gain grеаt іnѕіghtѕ into thе market аnd are written іn a more реrѕоnаlіzеd wау. Wіth аll thеѕе great роtеntіаl аdvаntаgеѕ оf hіrіng a еxреrt article wrіtіng ѕеrvісе tо do уоur custom аrtісlеѕ for уоu, there's no rеаѕоn whу уоur nеw mаrkеtіng and SEO strategy wіll not wоrk.

Juѕt mаkе ѕurе to рublіѕh thоѕе аrtісlеѕ іn thе most suitable wеb pages tо really gеt уоur nеw рlаn going.

The opportunity presented by the mobile marketing industry is something that many people take for granted. If you are an Internet marketer, you may be unaware of the potential that is involved with marketing to individuals that have cell phones. "What do you mean by mobile marketing?", "What is mobile marketing and how does it work?",  "Why is mobile marketing important?",  "Is mobile marketing effective?", are questions to which you receive answers in this article and learn about the best things about Mobile Marketing.

What do you mean by mobile marketing?

There are literally millions of people around the world that use cellular phones on a regular basis. The popularity of smartphones makes this industry even more lucrative because you are able to direct people to websites. Once they arrive, if they have the capability to make a payment using their phone, you can actually generate a significant amount of sales in a short period of time.

In this article, we will reveal to you the best thing about mobile marketing in regard to making residual income for your business today.

What is mobile marketing and how does it work?

Mobile marketing is not new but many are unaware of its potential. It involves sending an message to people that have cell phones. This is something that requires gaining their permission first, or else this can cause complaints from the mobile phone user. When they visit your site, they will also be asked to enter in their mobile cellular number. Once they hit submit, this is in essence giving you permission to market to them on a regular basis if they aggree to receive messages from you.

Why is mobile marketing important?

If you want to succeed with mobile marketing, once you have their permission to send them messages, it is important that you do not jeopardize your relationship with these individuals. By gaining their trust, which begins with getting permission to send them messages, you can then begin to slowly acclimate them to receiving messages from you, many of which will actually be promoting products and services that you have to offer.

People that do not have their own products or services to sell usually are affiliate marketers. They will target individuals that are interested in certain hobbies, sending them coupons for specific merchandise that they can purchase online.

Is mobile marketing effective?

People that have smartphones have the ability to visit websites. Therefore, it is in your best interest to create mobile ready websites that are easily seen on a smartphone screen. You have to remember that this screen is very small. A mobile ready website will actually make it possible for people to see what you have to offer, and if they are ready, they can purchase whatever you have to offer by using their phone.

By making sure that you have each individuals permission to send them a message, this is one of the best ways to start earning money. With mobile marketing, you should be able to make a regular income by contacting people via messages, and marketing whatever products and services you have to offer on a regular basis.

How much it costs to promote a site on Google in Italy? In this article you will find almost everything you need to know about:

• Costs of promotion on Google

• Types of promotion

• Recommendations for efficiency

Important: SEO or Google Ads?

Related to the cost of promoting on Google, there are two different types of campaigns as a way of approach and costs.

You could have campaigns where you improve the site to reach the first organic positions on Google Search. This is SEO - it can be done either by calling a specialized company / SEO expert or it can be done internally with a dedicated employee / team.

And you could design campaigns where you promote your website by giving money directly to Google (that is, you buy advertising from Google) - it's called Google Ads.

SEO

The cost of promoting a website on Google with SEO
(by optimizing it)

Here, the costs of promotion with SEO are calculated a little differently than Ads.

Let's say you have a new site, and you want to attract a lot of traffic from Google. For this, you must be in the top positions for certain searches. The higher your site`s position is, and the expressions are searched a lot, the more traffic you have.

So far, all good and beautiful. Let's say you are 1st on Google Search in organic results.

Question: What happens to everyone who was on the first page of Google before you appeared?

Answer: basically, you sent EVERYONE with one position down.

Question: let's say that the first position is Auto.it, or Tigershop.it, or Unieuro, or Fiat, or other very large companies.

Do you think it's easy to take them down? Do you think they want to be taken down by anyone? Do you think they are not investing money to stay where they are and maybe even grow?

So:

The cost of Google's natural traffic (SEO) is directly proportional to the power and amounts spent by your competitors, who are also trying to attract as much traffic.

What does this mean? That if you are a small / medium sized company you have no chance?

Wrong. You're in luck. But only if you fight intelligently.

The logic is as follows. Automobile.it - for example - it's a very big site. It has about 240 thousand pages on Google.

For certain searches, on the first page of Google may appear www.automobile.it or the page www.automobile.it/km0 - thats if we search for in Google "automobile km0", "new automobile".

Basically, if we are a store that sells new autos, we don't fight with all the Automobile.it,  or the home page of the site, but we fight with the dedicated page on the Automobile.it for new automobiles.

It may seem like a technical difference, but it is the difference between success and failure when promoting on Google.

Automobile.it, or even Amazon, have big budgets, but they can't have dedicated pages for everything.

What we need to do to "be better than" Automobile.it is to find those expressions (keywords) for which Automobile.it either does not have dedicated pages or has, but, are not very powerful and can be exceeded.

If we choose to fight directly with the pag of Automobile.it`s new autos, then ... good luck. You will need it.

That is why I said that you must choose your battles intelligently, because otherwise you will not be very successful. Obviously, you probably won't be the only ones - there will be others who are trying the same thing.

A very general estimate of the costs of promoting a site on Google with SEO:

- for weak competitors or very specific expressions - several hundred euros / expression.
- for average competitors or expressions with average searches - between several hundred and several thousand euro / expression
- for big competitors or big expressions - from thousands of euro up / expression. (think about you are struggling with companies that have SEO departments with dedicated employees)

GOOGLE ADS
(formerly Google AdWords)

The cost of promoting a site with Google Ads

Important:
If you use Google Ads, I have to specify something: here you pay for clicks, impressions, acquisitions, and video campaigns, search, display, campaigns for apps, shoppping ads. Theoretically, you can promote your products and services on Google with 1 euro. You will probably take a single click and most likely you will not get rich with it, but there really is no minimum cost.

So how do you calculate the costs?

Google Ads is a "classic" way of advertising. You spend for advertising, visitors are coming. You stop to spend, visitors dont come. That simple.

What is very important here is that the amount spent should be less than the amount won. That said, by this way you "buy" customers from Google. The cost you pay for a client must be lower than the profit you get from that client.

Why is it important and why do I insist on this?

Because the cost of promoting a site on Google with Google Ads is VERY HIGH. Google Ads cost a lot. It's expensive.

There are many companies that do not recover their costs. Not everyone can make a profit here, not every product can be successfully sold here. This is very important. I will detail further on this in next paragraphs.

Now, how much does it cost to effectively promote a site through Google Ads (paid advertising on Google)

To estimate a cost are two main variables:

1. how many people are searching on Google those expressions for which you want to pay (to be displayed).
2. how much your competitors give to be displayed - not you - on those expressions.

How can you estimate how many monthly searches there are? (generally, monthly searches are used) Here, even Google is helping you.

You need to sign up for Google Ads and access the Google Keyword Planner. You must create a Google Ads account, but you do not have to actually pay money or start advertising. However, you will have a limitation if you do not pay. You will only have approximations - between 100 and 1000 searches per month. (that is, nothing in this world is truly free)

Look for the words for which you want to attract traffic and see how many searches are.

Whatever you do, no matter how you pay, not everyone will click on your ad / ads. Just a small part. Starts estimating from 5%. It's a very, very reasonable estimate.

Example: If your words have about 10,000 (ten thousand) searches each month, it is reasonable to approximate that you will attract about 5% of them. I mean, somewhere around 500 clicks.

The figure may increase or decrease much, but we enter into another complete topic: the optimization of a campaign. This is not the purpose of this article.

Now, there's another variable. HOW MUCH you pay per click.

Here, the approximation starts from 1 euro. There are areas where a click costs less (0.2 - 0.3 €) but also areas where a click costs significantly more (10-20 €).

It matters a lot how much money you make in that field and how many competitors there are. And here can be told a lot, but the simplest is to go on 3 scenarios:

low cost estimate - about 0.4 euro / click
average / general estimate - about 1 euro / click
high estimate - 7 euro/ click.

The vast majority of businesses in ITALY fall somewhere between 0.4 and 7 €, but there are cases with higher costs depending especially on  your industry (it is Advocacy or Technology or Health & Medical, and so on).

That is, if there are 10,000 searches per month for your business, a Google ads campaign could cost you somewhere between 200 EUR (500 x 0.4) and 3500 EUR (500 x 7).

It may be even more if you want to force a larger market share, but the amount above is an ESTIMATE from which you can start.

Do you remember I said that not everyone can sell anything through Google ads and that it is an expensive way to promote?

The logic on Google ads is not how much you can spend, but how sustainable and efficient you are to spend.

That's because ultimately, not all of your products will prove to be marketable, not all words will prove profitable. In general, it starts from the above estimate, after which some can be eliminated - products that are not sold, words that do not bring you profit, and so on.

Finally, most of the times, the cost of an effective Google ads campaign is significantly lower than the initial costs. Most often lower than 1/3 of the first cost.

Why so little? Because PROFITABLE on Google Ads is not to sell to anyone. That's impossible. PROFITABLE means to identify very precisely those to whom you can sell certain products of yours and to focus ONLY on those products and those searches.

Conclusion

SEO and Ads could help you to gain more visitors and sales from a population of about 60 millions inhabitants from regions (regioni) of Italy, including Metropolitan Cities (città metropolitane d'Italia) Rome Roma, Milan Milano, Naples Napoli, Turin Torino, Palermo Palermo, Bari Bari, Catania Catania, Florence Firenze, Bologna Bologna, Genoa Genova, Venice Venezia, Messina Messina, Reggio Calabria Reggio Calabria, Cagliari Cagliari:

• Abruzzo with the capital L'Aquila
• Aosta Valley (Valle d'Aosta) with the capital Aosta
• Apulia (Puglia) with the capital Bari
• Basilicata with the capital Potenza
• Calabria with the capital Catanzaro
• Campania with the capital Naples (Napoli)
• Emilia-Romagna with the capital Bologna
• Friuli-Venezia Giulia with the capital Trieste
• Lazio with the capital Rome (Roma)
• Liguria with the capital Genoa
• Lombardy (Lombardia) with the capital Milan (Milano)
• Marche with the capital Ancona
• Molise with the capital Campobasso
• Piedmont (Piemonte) with the capital Turin (Torino)
• Sardinia (Sardegna) with the capital Cagliari
• Sicily (Sicilia) with the capital Palermo
• Trentino-South Tyrol (Trentino-Alto Adige) with the capital Trento
• Tuscany (Toscana) with the capital Florence
• Umbria with the capital Perugia
• Veneto with the capital Venice

You do On-Page SEO optimization if you want quality and free traffic for the Spanish market from search engines like Google. Do you think a quality Spanish content in your site is enough? While remains a main factor, the content itself is not sufficient anymore.

What are the main SEO rules at the page level?

• On-page - which means improving ONE PAGE (or at the page level) and means making a better page for users and Google. On page generally refers only to the content, functionality and ergonomics of the page.
• On-site - which means improvements to the entire site - here are technical factors such as upload speed, common elements throughout the site (menu, header, footer, sidebar, and so on)
• Off-site - which means external promotion and links.

On Page SEO Optimization Strategy

1. RankBrain and User Intent

Important to remember - Think about what the user wants, the visitor who is looking for something for which you want to bring it to your site. Search Google and see what's in the top positions. Then try to do something BETTER than what's out there.

2. Use of keywords - SEO "classic" or technical

Important to remember - Before you optimize for one or more keywords, you must first find out WHAT those keywords are.

3. Measuring user interaction

Important to remember - the days of bad and long content are over. If you really want traffic and if you want your pages to have as much traffic in TIME, then YOU MUST EMBRACE QUALITY. Read about websites constructions nowadays. 

IN DETAIL - Seo on page optimization factors

1. On-Page Optimization Factors for RankBrain

• The correct type of the page - optimization factor for rankbrain

• Search Google for your word and see what type of page their users want. (commercial or informational). 

• You do not have to have a blog to have Google traffic. It's ok to have a blog if you deal with it and if you want to do something quality. Otherwise there is no point.

• Title attractiveness - another factor that is considered by RankBrain

• Better interaction with the site and the page - another factor for RankBrain

Recommendations for Rankbrain optimization:

2. Technical On-Page Optimization Factors - so-called old SEO

1. Semantic diversity and relevancy 

2. Optimizing URLs

3. Page title and subtitles

4. Optimize page meta-description

5. Use of internal links for seo on page optimization

6. Images - an important factor in the seo on page optimization process

7. Author's authority and expertise

3. Measuring user interaction

Practical recommendations for on-page optimization